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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

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3 Benefits of Using SMS Marketing for Financial Services

ClickDimensions

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. SMS/text messaging as a marketing channel helps improve your overall customer interactions. One in five emails sent from commercial addresses ends up in junk mail.

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7 SMS Marketing Plugins for WordPress (Compared)

Optinmonster

Are you looking for the right SMS marketing plugins to connect with your audience and drive more conversions? SMS marketing is one of the best tools at your disposal. Plus, SMS is well-known for having high open rates and larger amounts of user engagement than other marketing channels. OptinMonster. Key Features.

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How Apple’s Mail Privacy Protection Will Change Your Email Strategy

Sharpspring

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters).

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

Monitor the click-through rate and conversion rate of the email campaigns. Analyze the engagement metrics, such as open rate and click-to-open rate. email, direct mail, SMS) and timing for reaching out to lapsed customers. Track the increase in revenue generated from reactivated customers.

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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. Despite the popularity of other marketing channels such as email and social media, SMS marketing is alive and kicking in 2019, and we’ve got evidence to prove it. ” Source: [link].

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6 Trends in Email Marketing to Watch

Litmus

Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate.