Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Why we needed to kick the open-rate habit.

Open Rate 130

Open Rate Email Marketing Planning Click Rate 130

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Is the open rate dead?

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Privacy Protection Privacy Email Marketing Open Rate 145

Navigate the Channel

JULY 18, 2023

The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands. The number of people who find 50% of their e-mails relevant or interesting has increased from 9% to 30%. 49% responded that supermarkets have successful e-mail campaigns.

Product 65

Product Ad Building CTR Allocation 65

Blue Flame Thinking

SEPTEMBER 13, 2021

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. How Apple Is Using Mail Privacy Protection. The first time a user on iOS 15 opens their Mail app, they’ll get a message with two options: Protect Mail Activity or Don’t Protect Mail Activity.

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Privacy Protection Privacy Open Rate Opt-out 97

Fount Media

JULY 3, 2023

One critical measure that helps to gauge your business’s email marketing effectiveness is the email open rate. But, how do your open rates stack up against those in your field? appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Open Rate 40

Open Rate Marketing & Strategy B2B Email Marketing 40

Vision6

AUGUST 3, 2021

What is Apple Mail privacy protection? It will present Apple Mail users with the options to “Protect mail activity” or “Don’t protect mail activity”. This will happen even if recipients don’t actually open the email, so email marketers will not be able to track who opened their emails on apple mail.

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Privacy Protection Privacy Email Marketing Planning 105

SendX

JANUARY 28, 2019

This works ok when you have a smaller list size but as your list grows, you will see that your open rates begin to drop hence offsetting your list growth. Abandoned old email addresses (especially true with AOL, Yahoo Mail etc.) Take for example: Your unclean list size of 100k gets a 15% unique open rate.

Open Rate 159

Open Rate Work Management Marketing Management Deliverability 159

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

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Privacy Protection Privacy Click Rate Custom Publishing 136

JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. After the launch, iOS15 Apple Mail app users will be prompted about MPP.

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Privacy Protection Privacy Open Rate Click Rate 70

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. Get a personalized breakdown of your Apple Mail audience. Apple Dark Mode usage.

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Privacy Protection Privacy Open Rate Deliverability 107

Navigate the Channel

JULY 21, 2022

A recent Apple Mail update is just the latest example. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. This impacts how open rates are counted. What Is Apple Mail Privacy Protection?

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Privacy Protection Privacy B2B Marketing Open Rate 65

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. Determine how many subscribers use Apple Mail. Hint: Apple Mail has the largest share.

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Privacy Protection Privacy Marketing Automation Services Enterprise Management 88

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

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Privacy Protection Privacy Open Rate Deliverability 88

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). According to Apple, when using the Mail app, MPP “stops senders from using invisible pixels to collect information about the user.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Paid Search Agency 71

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

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Open Rate Statistics CAN-SPAM Click Rate 71

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters).

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Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Does Apple’s MPP apply to the Apple Mail macOS app for Apple computers? Is there a way to segment users using Apple Mail today? Since we can’t rely on opens, what do you recommend?

Privacy Protection 66

Privacy Protection Privacy Webinar Metrics Open Rate 66

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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Privacy Protection Privacy Marketing AI Tips 65

NuSpark Consulting

JUNE 10, 2015

When you use words that have an exclamation it will look like a spam mail. The post A Guide to Email Subject Line Creation to Optimize Open Rate appeared first on NuSpark Marketing. You have to be clear about your goals. Subject lines which are spammy in lead generation should be avoided.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Valasys

NOVEMBER 15, 2022

Although the world of digital marketing has helped advertisers significantly, the world of direct mail still exists, and it can be quite productive in business. For conversion rates, advertisers can expect to see a 0.5 percent conversion rate with a direct mail campaign, and a 2.0 percent to 5.0

PPC 40

PPC Click Rate Open Rate Conversion Rate 40

MindFire

MAY 20, 2022

If you’re in the business of Direct Mail, we’re sure you’ve heard of the USPS’ Informed Delivery®?. This feature is where one receives an email every morning with digital previews of their mail scheduled to arrive at their home or office that day. email open rate is an average of 63.7%.

Open Rate 52

Open Rate High Quality Lead Acquisitions Ad Agencies 52

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

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Email Marketing Personalization Psychographics Marketing & Strategy 338

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? They still work for your non-Apple Mail audience, but for your Apple Mail folks, we wouldn’t totally rely on it. Have there been any changes to the user agent string generated by Apple Mail?

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Privacy Protection Privacy Webinar Metrics Opt-out 73

LeadsRX

DECEMBER 27, 2021

This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. The “email open rate” metric could be rendered useless. You will need a new identifying metric.

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Privacy Protection Privacy Open Rate User-Generated Content 52

SendX

NOVEMBER 12, 2020

So, let’s check in detail as to what an email marketing (inbound) is all about: Inbound Email Marketing - The Concept A few years back, different businesses and associations depended on the direct mailing lists to advertise their brand. People, most often, will hardly spend any time having a glance through their mails.

Marketing Budget 213

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 213

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. After all, nearly 85% of all emails are spam, or about 122 billion junk mails each and every day. Attention is a limited resource.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Product 65

Webbiquity

OCTOBER 18, 2022

In any case, bouncing emails are bad, and a high bounce rate is seen as an indicator that you’re trying to send spam to a large, outdated, possibly dodgy list. Spam messages have a far higher chance of ending up in junk mail folders. IP Address Rating: Every IP address in the world has a spam rating.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. This creates a proxy environment for Apple Mail. Proxy environments are already common today with Gmail and Yahoo Mail being two notable examples. Mail Privacy Protection.

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Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

Email Marketing 99

Email Marketing Click Rate Open Rate Opt-out 99

Litmus

MAY 24, 2022

Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Adobe Experience Cloud Blog

JULY 1, 2016

Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. After hundreds, if not thousands, of subject lines tests, I have boiled it down to these five tips to improve your subject lines and increase your open rates: 1. Author: Mike Madden Ah, the elusive subject line.

Thought Leadership 92

Thought Leadership Open Rate Marketo Urgency Marketing 92

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

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Privacy Protection Email Marketing Privacy Work Management 84

Martech

JANUARY 8, 2024

Monitor the click-through rate and conversion rate of the email campaigns. Analyze the engagement metrics, such as open rate and click-to-open rate. email, direct mail, SMS) and timing for reaching out to lapsed customers. Track the increase in revenue generated from reactivated customers.

SMS 70

SMS Marketing AI Best Practices Click Rate 70

ConvertKit

AUGUST 16, 2021

Delivery rate: 99.9%. Delivery rate: 99.8%. The average open rate of all emails sent through ConvertKit was 30%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110