6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market
DemandBase
AUGUST 21, 2020
keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. That’s why Sales and Marketing teams need to be nimble and orchestrate complex, multi-step plays to engage key members of the buying committee showing engagement. Let’s dive in.
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