The Point

JUNE 20, 2018

If you already have good content, adapted for different personas or industries, the technology to drive automated, multi-touch nurture emails, and a willing and capable sales team, you may not need a full-blown ABM solution, at least not at first. Cross-sell/upsell to existing customers.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. There are a few reasons to prioritize SEO: It improves your visibility and online outreach. You can track your revenues for different channels and campaigns, and optimize them to earn more.

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

SendX

JULY 29, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. There are a few reasons to prioritize SEO: It improves your visibility and online outreach. You can track your revenues for different channels and campaigns, and optimize them to earn more.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. To put it simply, email is the most important channel in today’s marketing playbook.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Terminus

OCTOBER 10, 2023

With numerous product and service offerings, employing ABM (Account-Based Marketing) allows them to craft specialized multi-channel marketing touchpoints that target key accounts. This experiment ran for 12 weeks, with both groups receiving direct mail packages at the six-week mark.

Account Based Marketing 29

Account Based Marketing ABM Touchpoints Multi-Channel 29

DemandBase

AUGUST 21, 2020

The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. Go multi-touch, multi-channel. That’s why Sales and Marketing teams need to be nimble and orchestrate complex, multi-step plays to engage key members of the buying committee showing engagement.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

SalesIntel

JULY 12, 2021

Outbound sales reps are generally equipped with a tech stack to enable their outreach like sequencing tools, dialing platforms, prospecting platforms, gifting/rewards tools, etc. Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. 6 Growth Hacks Your B2B Company Needs.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

DealSignal

FEBRUARY 18, 2024

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

The ABM Agency

APRIL 21, 2023

Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Preferred communication channels: Email? Leveraging multi-channel strategies can help you reach the right accounts more efficiently and effectively. How do they measure success?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Heinz Marketing

OCTOBER 5, 2020

We have a SAS solution that coordinates tactile marketing, direct mail, dimensional mail with your digital marketing efforts. So, we integrate with your CRM or marketing automation platform to have a true multi-channel experience by that coordination, the orchestration of the physical and the digital. to about 9.9%

Top of Funnel 119

Top of Funnel CMO Multi-Channel Work Management 119

DealSignal

JULY 27, 2023

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Prioritize Pre-Event Outreach. Launch a Multi-Touch Campaign. Events and trade shows are expensive, even if you’re not a sponsor.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Vidyard

MARCH 23, 2021

You can see it in the faces of marketers and sellers —they feel battered by the increase in channels and interactions but a decline in engagement. It analyzes each video player by channel, trends, traffic, and multi-touch ROI. Yet most of their mailings are still hampered by non-personalized 20th-century outreach methods.

Video Marketing 65

Video Marketing Work Management Trade Show Multi-Channel 65

Vidyard

DECEMBER 14, 2017

You can see it in the faces of marketers and sellers—they feel battered by the increase in channels and interactions but decline in engagement. It analyzes each video player by channel, trends, traffic, and multi-touch ROI. Yet most of their mailings are still hampered by non- personalized 20th-century outreach methods.

Video Marketing 109

Video Marketing Trade Show Multi-Channel Marketing Management 109

The Point

NOVEMBER 20, 2015

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

APRIL 26, 2017

But the answer also lies in a more multi-channel approach. They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) direct mail. The solution being preached at the conference was for personal, relevant, authentic messages. Again, look at ABM.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

DemandBase

MARCH 27, 2020

So every morning (and afternoon, and evening), I can be found refreshing our revered dashboards with quiet intensity to see how close we are to our quarterly pipeline goals, broken out by channel. When working across multiple channels, it’s really important that you have a solid organizing principle to pull all the various threads together.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

TrustRadius Marketing

JUNE 26, 2019

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. Oracle Responsys, part of the Oracle Marketing Cloud, is a cross-channel campaign management software. We also leverage the Program feature to create multi-touch campaigns. Here are the winners: Oracle Responsys.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Engagio

SEPTEMBER 6, 2017

Orchestrated Account Based Marketing “plays” are multi-touch and multi-channel requiring accurate contact information to support direct mail, phone outreach, emails and social. This is especially important when companies plan to run a “play” that involves automated direct mail. Direct Dial Phones.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution ABM Planning 54

Outreach

OCTOBER 16, 2020

Many companies I’ve advised have significantly increased response rates by implementing multi-channel sales prospecting. Sales prospecting goals are typically (1) to improve the response rates by making outreach messaging more targeted and relevant; and (2) to increase volume to achieve the numbers they need to feed the pipeline.

Multi-Channel 59

Multi-Channel Outreach Advertising Channels Response Rate 59

DealSignal

AUGUST 30, 2021

DealSignal’s Lead Enrichment tool provides you with a full view of identified contacts and accounts so you can personalize your outreach. And while these platforms do an excellent job, it’s up to you to provide the right mailing addresses. It’s critical that you begin with fresh, verified data.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Valasys

FEBRUARY 16, 2023

The goal is to build a comprehensive library of content that can be used across various marketing channels and touchpoints. Leverage multi-channel campaigns : ABM requires a multi-channel approach, as you will want to reach your target accounts through multiple touchpoints.

Account Based Marketing 40

Account Based Marketing Allocation B2B Marketing Planning 40

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Determining your key HCPs will guide your messaging and outreach. Align messaging across all channels for consistency in your pharma marketing strategy. Feed these insights back into your pharma CRM to optimize future outreach.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Terminus

APRIL 26, 2022

We’ve brainstormed, tested, and executed four amazing multi-channel campaigns built for teams who have enough ABM experience in their arsenal to make the magic happen, but are ready for some fresh inspiration. In this blog post, we’ll break down a few campaigns highlighted in our Crawl, Walk, Run Multi-Channel ABM Playbook.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Delivra

AUGUST 30, 2021

By using the plethora of information you have about your contacts, you’ll be able to connect with them at the right time using the channel they prefer. You can automate outreach to prospective students, guide them through the application process, and keep them engaged after admission. In Higher Ed? Fundraising for your non-profit?

Product 52

Product SMS API Privacy 52

Engagio

JUNE 11, 2018

This will become apparently when you start orchestrating multi-channel, multi-step Plays and realize your contact records lack the required versatility. Phone outreach campaigns often require more direct dials and, in some cases, the person’s mobile phone as either an alternative number or to enable personalized text messaging.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Prioritize Pre-Event Outreach. Launch a Multi-Touch Campaign. Events and trade shows are expensive, even if you’re not a sponsor.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Heinz Marketing

OCTOBER 12, 2020

And what’s exciting about that is we get to work with a lot of different types of B2B businesses and bring a lot of our thinking, our methodologies, our ways of conducting multi-channel outbound to the table, and so it never gets boring around here. You hear people calling it cold calling or cold outreach.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Mailmunch

APRIL 26, 2021

On top of this, it also promises access to the best seasonal deals when you join the mailing list. For example, look at these fundraising outreach templates. In today’s world, multi-channel marketing is a given. This means your multi-channel content strategy needs to be on point. Think about it this way.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Hubspot

JANUARY 4, 2021

Every ad dollar spent, every choice of channel and platform, every social post, every inch of shelf space, and every conference or trade show will be evaluated through the lens of what a brand's marketing decisions say about who they are and what they stand for," says Tim Linberg , Chief Experience Officer at Verndale.

Trends 101

Trends Marketing AI Work Management Planning 101

Influitive

JANUARY 15, 2016

It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day. Data Intelligence Manager: Created targeted lists for email, direct mail and social media campaign.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Valasys

APRIL 15, 2020

Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. If you get that part right, selling is easy.”. Don’t Email Your Prospects Everyday. Re-engaging with the prospects.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Engagio

JANUARY 16, 2017

We call this a Target Account Prospecting (TAP) campaign, but don’t let the name fool you – this is a multi-channel, complex account based everything bonanza. Human email is the most effective account based channel. Direct mail package. The effectiveness of different channels in ADR follow up. LinkedIn messages.

Account Based Marketing 66

Account Based Marketing Sales Management Top of Funnel Campaigns 66

Hubspot

JULY 15, 2020

Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging. When you ask marketers what being 'account-based' means, some jump to in-person events, direct mail, special sporting events, or dinners with high-value prospects — you name it.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

KEO Marketing

JULY 20, 2017

Traditional marketing companies use include television commercials, telephone calls and emails, press releases, radio spots, banner ads, and direct mail. This multiple-touch outreach educates buyers along the way and produces higher quality opportunities more quickly.

Inbound Marketing 48

Inbound Marketing Sales Qualified Leads Account Based Marketing Banner Ads 48