Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services.

Paid Content 65

Paid Content Trade Show Branding Brand Identity 65

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. With that in mind, let’s discuss the fundamentals of an email marketing database.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools. It did for me.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Direct Mail Is Dead! Direct mail is dead!”.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. ” Not just any direct mail, though.

Marketing Automation Services 241

Marketing Automation Services Trade Show Advertising Agencies Verticals 241

Square 2 Marketing

SEPTEMBER 3, 2020

Many companies are facing massive lead deficits. With events canceled this year and more canceled going into next year, almost every marketer is redoing plans for the fall and rethinking 2021. But it’s not just conferences and trade shows. Networking is off and mailing to offices is sketchy.

Marketing Budget Creation 92

Marketing Budget Creation Planning Leads Lead 92

Heinz Marketing

APRIL 28, 2020

As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house. In all seriousness though, many companies are successfully converting their B2B direct mail programs for a (at least temporary) work from home (WFH) environment.

Campaigns 94

Campaigns Multi-Channel Trade Show Marketing Prospects 94

Direct Response Coach

NOVEMBER 5, 2014

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc.,

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

DiscoverOrg

MARCH 25, 2019

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. Knowing the physical location of your prospect is key to your marketing and sales efforts.

Outreach 136

Outreach Multi-Channel Planning Sales Qualified Leads 136

Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. When a lead comes in, the name automatically gets entered into your contact database. Let’s imagine this lead doesn’t progress through the sales cycle and instead lies dormant. Worried about data quality? Duplicates.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales.

Marketing Automation Services 186

Marketing Automation Services Marketing Management Budget Programs Marketing AI 186

SmartBug Media

AUGUST 24, 2021

With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. Incorporate Direct Mail. Content personalization is not a new concept.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

NuSpark Consulting

FEBRUARY 24, 2018

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Inbound Marketing. While inbound marketing is no longer exactly new, it remains unique compared with traditional marketing methods. Lead Generation. Demand Generation.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

BOP Design

OCTOBER 7, 2020

Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads. Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building.

Marketing Websites 115

Marketing Websites B2B B2B Thought Leadership Cold Calling 115

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. You want an omnichannel approach before, during, and after the trade show.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

ViewPoint

FEBRUARY 11, 2014

The amount of data available to marketers today can be overwhelming. Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. Inbound marketing is tough to scale.

Trade Show 120

Trade Show Cold Calling Emarketing Buzz 120

Biznology

MAY 17, 2018

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. However, before we leave Earth, let’s take a look at what you’re currently doing for sales and marketing content and why it pales in comparison to video. Video 1 st Video Marketing Strategy. This is incorrect.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

6sense

AUGUST 28, 2021

As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house. In all seriousness though, many companies are successfully converting their B2B direct mail programs for a (at least temporary) work from home (WFH) environment.

Campaigns 48

Campaigns Multi-Channel Trade Show B2B Sales 48

Heinz Marketing

JULY 26, 2022

By: Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. One effective way to work smarter and not harder is by investing in marketing partnerships. What is Partner Marketing? Partner marketing refers to a strategic collaboration amongst two or more groups. What are some examples?

Advertising Agencies 81

Advertising Agencies Planning Co-Registration Bundling 81

Brandpoint

MARCH 15, 2023

Which digital marketing tool is best for manufacturing? If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. As any statistics-loving marketer knows, email is an effective piece of your strategy. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Jifflenow

AUGUST 29, 2022

To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Marketing 261

MARCH 31, 2020

Marketing Alternatives to In-Person Event. Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketing Land. Lead Generation Poses Biggest Challenge for B2Bs. Via ComputerWorld.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Lattice

JANUARY 6, 2016

7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. But have you thought about how you might use the score in your marketing programs as well? Events geared only toward the highest scored leads.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. My PowerViews guest today is James Obermayer.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Leads trickled in and then wasted away. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

ClearVoice

AUGUST 12, 2019

However, there are tried and true methods that can help with this challenge, one of which is tactile marketing. Tactile marketing, which involves sending direct mail as part of a larger content marketing and demand generation campaign, is blowing up the B2B marketing space and starting to make inroads in B2C.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Biznology

SEPTEMBER 14, 2021

I was an avid reader of both PC Week and Infoworld — these were the two leading trade pubs for IT workers. That made the editors more than interested and after reading my query letter, I flew out to the COMDEX trade show in Las Vegas. Now, of course, we have the internet and most of our publications are online.

Trade Show 104

Trade Show Internet Marketing Network Marketing Startups 104