Holiday Mailing Lessons for 2019

Modern Marketing

The 2019 mailing year is already well underway. No matter where you find the current state of your own mailing program , our insights below will provide a foundation to improve your mailing practices in 2019.

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Direct Mail Tips That Deliver

Content4Demand

As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. Mail is a lot slower than digital: A lot.

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Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Act-On

When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? And while marketers are sending less direct mail and more emails, open rates for marketing emails are steadily declining. Fusing direct mail and email.

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Loyalty Programs and Holiday Mailing

Modern Marketing

But this should never act as justification for the “ends justifying the means” of a bad mailing practice. And when it comes to protecting your transactional mail, it is better to be safe than sorry. All inbound mail will be treated with the same scrutiny.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

5 Reasons to Send Direct Mail to Remote Workers

PFL

Even as the pandemic rages on, direct mail is one of the most effective channels for reaching remote workers. If direct mail isn’t part of your mix or if you hit the pause button back in March, now is a great time to rethink that strategy. Direct Mail Marketing Multichannel Marketing

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Does Direct Mail Still Work In 2020?

Boingnet

Direct mail may seem like a thing of the past, but that’s far from the truth. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. Read the original post: Does Direct Mail Still Work In 2020? By Boingnet.

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The Dizzying World of Letter Mail

Direct Response Coach

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. General

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10 Ways Email and Direct Mail Marketing Can Complement One Another

Marketing Insider Group

Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. The post 10 Ways Email and Direct Mail Marketing Can Complement One Another appeared first on Marketing Insider Group. Are you an entrepreneur starting up a new business?

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Direct Mail and Those Pesky Millennials

Direct Response Coach

The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing GeneralFor as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along.

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Are direct mail brochures necessary?

Direct Response Coach

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. The post Are direct mail brochures necessary? Copywriting Direct Mail Direct Marketing General This may be counter intuitive for many of you.

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Direct mail is traditional offline marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing.

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The 5 Types Of Direct Mail Campaigns In B2B Marketing

bizible

B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming. Why is B2B Direct Mail so Effective? Sales teams love direct mail.

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Is a direct mail postcard enough?

Direct Response Coach

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. The post Is a direct mail postcard enough?

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How To Create A Mailing List For Business Use

Only B2B

When you are into online marketing, you have to figure out how to create a mailing list quickly and sometimes from scratch. The post How To Create A Mailing List For Business Use appeared first on ONLY B2B. blogs Mailing ListThis is the best type of speaking with.

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Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Postcards are one of the most popular direct mail marketing pieces used for campaigns. of consumers in America read postcards they receive in the mail. Die-cut mail pieces allow you to create unique folds, shapes, and cut-outs with the postcard.

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We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Postcards are one of the most popular direct mail marketing pieces used for campaigns. of consumers in America read postcards they receive in the mail. Die-cut mail pieces allow you to create unique folds, shapes, and cut-outs with the postcard.

Mail 52

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Postcards are one of the most popular direct mail marketing pieces used for campaigns. of consumers in America read postcards they receive in the mail. Die-cut mail pieces allow you to create unique folds, shapes, and cut-outs with the postcard.

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Knowing your direct mail break even point

Direct Response Coach

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing.

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Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing. Direct Mail Direct MarketingI am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter.

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Mailing to New Customers and Managing Deliverability Risk

Modern Marketing

As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users? Today, I want to focus on the second half of that question: How do we mail to new users. List size is an important metric for many marketers.

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Why Isn’t the PHP Mail Function Sending Mail?

SendGrid

We've found that most errors with PHP mail() stem from Postfix being configured incorrectly. This tutorial shows you how to configure and test Postfix and PHP mail(). The post Why Isn’t the PHP Mail Function Sending Mail?

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Direct Mail Marketing: Tips to Boost Your Response Rates

US Data Corporation

Direct Mail Marketing: Tips to Boost Your Response Rates. Direct mail marketing is an integral part of a well-balanced marketing mix. Follow these tips for your next direct mail marketing campaign and watch your response rates soar. Make Your Direct Mail Piece Stand Out.

Direct Mail: Dead or Alive?

Salesfusion

The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing

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A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing.

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Direct Mail Postcards – Which side is UP?

Direct Response Coach

If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? The post Direct Mail Postcards – Which side is UP? Copywriting Direct Mail Direct Marketing General Lead Generation

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You’ve Got Mail!

Ontraport

The post You’ve Got Mail! You likely spend a lot of time and effort building your email list, writing emails, and sending them on a refined schedule as part of a well-orchestrated campaign. What’s often forgotten is what happens when your email is in sender purgatory, between when it’s fired off and when it reaches your recipient. Emails go through […]. appeared first on The ONTRAPORT Blog. Email Marketing

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Direct Mail Marketing: Tips to Boost Your Response Rates

US Data Corporation

Direct Mail Marketing: Tips to Boost Your Response Rates. Direct mail marketing is an integral part of a well-balanced marketing mix. Follow these tips for your next direct mail marketing campaign and watch your response rates soar. Make Your Direct Mail Piece Stand Out.

Direct Mail Marketing: Tips to Boost Your Response Rates

US Data Corporation

Direct Mail Marketing: Tips to Boost Your Response Rates. Direct mail marketing is an integral part of a well-balanced marketing mix. Follow these tips for your next direct mail marketing campaign and watch your response rates soar. Make Your Direct Mail Piece Stand Out.

How to Run a Direct Mail Campaign with Preferred Shipping Addresses

PFL

As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. The post How to Run a Direct Mail Campaign with Preferred Shipping Addresses appeared first on PFL. Account-Based Marketing Direct Mail Marketing Multichannel Marketing

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Account-Based Marketing and Direct Mail

Direct Response Coach

The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead NurturingAre you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days.

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DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationThe direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.].

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Direct mails that sell

Integrated B2B

A good direct mail can be worth its weight in gold. Put an attention-grabbing headline at the top of your direct mail in bold text. When someone opens a direct mail, they want to know one thing: what’s in it for me? The post Direct mails that sell appeared first on IntegratedB2B.

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave

Modern Marketing

Makers of Modern Marketing: Bence Gazdag. Welcome back to the Makers of Modern Marketing at Oracle!

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Direct Mail vs. Email

Direct Response Coach

Email is faster, easier and cheaper than direct mail. As long-time direct mail guy, I was not an early adopter [.]. Copywriting Direct Mail Direct Marketing Email Marketing General Lead GenerationOn the surface, this seems like a no-brainer.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam.

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