Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Act-On

When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? And while marketers are sending less direct mail and more emails, open rates for marketing emails are steadily declining. Fusing direct mail and email.

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Direct Mail and Those Pesky Millennials

Direct Response Coach

The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing GeneralFor as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along.

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Direct Mail: Dead or Alive?

Salesfusion

The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing

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Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Print Advertising direct mail print advertising

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Mailing to New Customers and Managing Deliverability Risk

Modern Marketing

As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users? Today, I want to focus on the second half of that question: How do we mail to new users. List size is an important metric for many marketers.

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Account-Based Marketing and Direct Mail

Direct Response Coach

The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead NurturingAre you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days.

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Are direct mail brochures necessary?

Direct Response Coach

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. The post Are direct mail brochures necessary? Copywriting Direct Mail Direct Marketing General This may be counter intuitive for many of you.

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Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail

Direct Response Coach

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list, developing an offer that fits the objective, creating a mailer that persuades the prospect to [.]. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.

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6 Best Practices For More Effective Direct Mail Campaigns

Radius

But what about direct mail? Contrary to popular belief, direct mail isn’t just a marketing tactic of the past. – Click to tweet. This best practices guide (outlined below) that highlights key points you should keep top of mind when building your direct mail campaigns.

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Direct mail is traditional offline marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing.

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A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing.

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Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing. Direct Mail Direct MarketingI am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter.

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Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave

Modern Marketing

Makers of Modern Marketing: Bence Gazdag. Welcome back to the Makers of Modern Marketing at Oracle!

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Direct Mail Postcards – Which side is UP?

Direct Response Coach

If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? The post Direct Mail Postcards – Which side is UP? Copywriting Direct Mail Direct Marketing General Lead Generation

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11 B2B telemarketing mail tips

Biznology

Therefore, what follows are some guidelines and tips for leaving B2B voice mails that drive the desired behavior and/or a return phone call. . Voice mail messages should be no longer than 20 seconds. The post 11 B2B telemarketing mail tips appeared first on Biznology.

Direct Mail vs. Email

Direct Response Coach

Email is faster, easier and cheaper than direct mail. As long-time direct mail guy, I was not an early adopter [.]. Copywriting Direct Mail Direct Marketing Email Marketing General Lead GenerationOn the surface, this seems like a no-brainer.

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DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationThe direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.].

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My new Kindle ebook on mailing list research

Direct Response Coach

Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign.

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9 Questions to ask about your Direct Mail Creative

Direct Response Coach

So you’ve been given the job of writing a new sales letter or direct mail postcard. The post 9 Questions to ask about your Direct Mail Creative appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else.

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Mastering Direct Mail Marketing: How To Build A High-Converting Campaign

Radius

As you’ve probably figured out from the title, I’m talking about direct mail marketing. Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. Mailing.

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Direct mails that sell

Integrated B2B

A good direct mail can be worth its weight in gold. Put an attention-grabbing headline at the top of your direct mail in bold text. When someone opens a direct mail, they want to know one thing: what’s in it for me? The post Direct mails that sell appeared first on IntegratedB2B.

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The 5 Types Of Direct Mail Campaigns In B2B Marketing

bizible

B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming. Why is B2B Direct Mail so Effective? Sales teams love direct mail.

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How To Integrate Direct Mail Into ABM (With Real-World Examples)

Radius

One channel that doesn’t see a lot of traffic is direct mail. At PFL, we’re huge fans of direct mail – it’s the centerpiece of a lot of our MarTech solutions and the centerpiece of our own ABM campaigns. 1) Create a targeted account list for your direct mail send.

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Direct Mail Envelopes: To tease or not to tease

Direct Response Coach

One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.]. The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing.

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Direct Mail Testing. Remove all the guesswork.

Direct Response Coach

The post Direct Mail Testing. Direct Mail Direct Marketing Email Marketing General Lead GenerationMany marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. What they don’t understand or acknowledge is the enormous gray area that exists between what works and what doesn’t work for [.]. Remove all the guesswork.

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Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Direct Response Coach

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising

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How To Integrate Direct Mail Into ABM (With Real-World Examples)

Radius

One channel that doesn’t see a lot of traffic is direct mail. At PFL, we’re huge fans of direct mail – it’s the centerpiece of a lot of our MarTech solutions and the centerpiece of our own ABM campaigns. 1) Create a targeted account list for your direct mail send.

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Direct mails that sell

Integrated B2B

A good direct mail can be worth its weight in gold. Put an attention-grabbing headline at the top of your direct mail in bold text. When someone opens a direct mail, they want to know one thing: what’s in it for me? And if you want your reader to contact you, make sure the contact is the same person who signs the direct mail at the bottom. Most direct mails won’t clinch the deal – but they can open up a dialog or persuade the reader to find out more.

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Direct Mail Ideas: The Ace Hardware “paper bag” offer

Direct Response Coach

We’ve seen these direct mail ideas before. The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.].

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How To Plan, Execute & Measure a Direct Mail Campaign

bizible

We decided on a direct mail campaign. Direct mail can set your company apart. Below, learn how we planned, executed and measured our most recent direct mail campaign. Next, the marketing team planned out a themed box that would be mailed to each contact.

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Quick Guide To Google Mail Ads

Fathom

One of the latest Google updates reveals the ability to choose from 4 unique advertisement options when advertising through Google mail. Here is a guide to choosing the correct template for your particular advertisement: The post Quick Guide To Google Mail Ads appeared first on Fathom.

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Direct Mail Personalization – knowing the options and costs

Direct Response Coach

Personalization in direct mail – it should go without saying, right? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized?

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene.

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

B2B E-Mail Marketing B2B Lead Generation Industrial Marketing Strategies E-mail marketing industrial lead generation Industrial Marketing Manufacturing marketingMost manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter.

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. As with any marketing vehicle, testing direct mail is key. Pop Quiz!

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The First (Almost) Clickable Direct Mail

The Point

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. Sure, you could mail CD-ROMs that launch automatically and connect the user to your Website, but that’s so 1990.

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Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. Notice how e-mail marketing using rented/purchased lists drops down significantly – it is third from the bottom!

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3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Modern B2B Marketing

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. Rethinking Direct Mail. Here are three ways to use direct mail in your cross-channel marketing campaigns: 1.