Is direct mail dead?

Modern B2B

The post Is direct mail dead? B2B Content Marketing B2B Marketing Strategy B2B B2B Marketing B2B Marketing Campaign B2B Marketing Success Content Marketing Content Strategy Direct mail DMappeared first on Modern | B2B Marketing Agency.

Mail 83

Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A


Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. The post Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A appeared first on Litmus. With a few months behind us, how did it really affect email marketing?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?


Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. Get a personalized breakdown of your Apple Mail audience.

Mail 93

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection


Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’s no small problem, since about half of all email opens occur on Apple Mail currently, according to Litmus data.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How to Configure Sendinblue with WP Mail SMTP (for WordPress)


Do you want to learn how to configure Sendinblue Mailer with WP Mail SMTP? WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. That’s because you can hook up Sendinblue with WP Mail SMTP in just a few minutes.

Mail 91

How to Create a Reliable Opens Audience for Non-Apple Mail Users


Apple’s Mail Privacy Protection announcement falls into that third category. Determine how many subscribers use Apple Mail. Hint: Apple Mail has the largest share. Your exported report includes data such as mail client, rendering engine, and read seconds.

Mail 79

Apple’s Mail Privacy Protection


In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. In its announcement, Apple said this: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. After the launch, iOS15 Apple Mail app users will be prompted about MPP.

[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA


Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Does Apple’s MPP apply to the Apple Mail macOS app for Apple computers? Is there a way to segment users using Apple Mail today?

Bringing Direct Mail into the Digital Age


Direct mail has been an effective tool for marketers across industries since the dawn of, well, mail. In fact, research shows that more than half of consumers want direct mail from brands that interest them. Direct Mail Marketing Hybrid Experience

Mail 52

Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now


Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It

The Dizzying World of Letter Mail

Direct Response Coach

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General

Mail 109

10 Tips for Direct Mail Marketing in the 2020s

Visitor Queue

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. Direct Mail Marketing Marketing Strategy

Mail 80

Does Direct Mail Still Work In 2020?


Direct mail may seem like a thing of the past, but that’s far from the truth. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. Read the original post: Does Direct Mail Still Work In 2020? By Boingnet.

Mail 94

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Mail Privacy Protection and iOS 15

Blue Flame Thinking

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. How Apple Is Using Mail Privacy Protection. For users who opt into mail protection, Apple will download and cache their email on its servers.

10 Tips for Direct Mail Marketing in 2022

Visitor Queue

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns.

Mail 73

Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)


This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.

Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.]. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing.

Mail 144

How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Join this fire-side chat to learn proven methods that will help you maintain your client relationships in an efficient manner.

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)


As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

Mail 169

Direct Mail Tips That Deliver


As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. What is it about direct mail that makes it almost impossible to ignore? On the flip side, creating personalized direct mail is much easier now. “By Because direct mail is physical, mistakes can be costly.

Mail 57

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene.

Mail 195

Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, and marketers want to deliver. But how do you break through the digital noise? Download Sendoso’s new eBook to discover new ways to engage the enterprise buyer with strategic ABM gifting.

5 Tips For Effective E-Mail Marketing

Unbound B2B

E-mail is the oldest method of digital communication. Over time, e-mails have been a trustworthy medium to communicate for business owners and customers alike. More notably, business owners and big companies effectively use e-mails to promote online and build customer relations.

Mail 52

The B2B Marketer’s Quick Start Guide: Direct Mail Platforms

Heinz Marketing

Today’s post is about Direct Mail Platforms. First lets talk about what I mean when I say Direct Mail Platforms. You have gifting platforms, direct mail platforms, and direct mail automation platforms. Direct Mail Platforms.

Mail 90

How to use your website to grow your mailing list


You heard all the benefits of email marketing, so you started a mailing list. While email marketing is a significant driver of revenue , convincing your audience to sign up to your mailing list isn’t always easy. Your website is one of the easiest tools for building a mailing list.

Mail 56

How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Using E-mail Marketing for Lead Generation

Industrial Marketing Today

B2B E-Mail Marketing B2B Lead Generation Industrial Marketing Strategies E-mail marketing industrial lead generation Industrial Marketing Manufacturing marketingMost manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter.

Mail 198

7 ideas for more B2B direct mail sales leads

Sales Lead Insights

Seven tips for increasing direct mail marketing response. When I provide direct mail marketing solutions for my clients, I have found that these tips increase sales leads and response. Always include “where to buy” information in your direct mail packages (email too) if you sell through field sales people, independent representatives, resellers or distributors. Then add these people to your mailing list or database for future mailings.

Mail 100

Litmus Live 2021 Speaker: Meet Chad S. White—With Mail Privacy Protection Tactics


In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. apple mail privacy protection Chad S.

DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationThe direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.].

Mail 164

New Use Cases for Direct Mail in 2022: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs, & OptiChannel Direct Mail


Watch this video to learn how Direct Mail is changing in 2022! Direct Mail “Match Back” PURL Redirect Pages Optichannel Direct Mail. Four New Direct Mail Use Cases: Watch Now.

Mail 62

5 Reasons to Send Direct Mail to Remote Workers


Even as the pandemic rages on, direct mail is one of the most effective channels for reaching remote workers. If direct mail isn’t part of your mix or if you hit the pause button back in March, now is a great time to rethink that strategy. Direct Mail Marketing Multichannel Marketing

Mail 99

How a Growing Print Company Sells Direct Mail


Wondering how other printers & agencies manage to sell direct mail in today’s digital world? You’ll learn how their direct mail sales process gets prospects to say “YES” — and, how they prove the ROI of each mailing.

Mail 83

Are direct mail brochures necessary?

Direct Response Coach

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. The post Are direct mail brochures necessary? Copywriting Direct Mail Direct Marketing General This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. You have the three essentials components [.]. appeared first on McCarthy and King Marketing.

Mail 131

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Direct mail is traditional offline marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web MarketingTo be sure, these are two very different types of marketing programs. Google Adwords is the cornerstone of online marketing. Apples to oranges, right?

Mail 155