Direct Mail: Dead or Alive?

Salesfusion

The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing

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Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Act-On

When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? And while marketers are sending less direct mail and more emails, open rates for marketing emails are steadily declining. Fusing direct mail and email.

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Trending Sources

Is a direct mail postcard enough?

Direct Response Coach

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. The post Is a direct mail postcard enough?

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Knowing your direct mail break even point

Direct Response Coach

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing.

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Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Print Advertising direct mail print advertising

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Account-Based Marketing and Direct Mail

Direct Response Coach

The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead NurturingAre you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days.

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Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing. Direct Mail Direct MarketingI am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter.

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How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else.

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A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing.

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How To Integrate Direct Mail Into ABM (With Real-World Examples)

Radius

One channel that doesn’t see a lot of traffic is direct mail. At PFL, we’re huge fans of direct mail – it’s the centerpiece of a lot of our MarTech solutions and the centerpiece of our own ABM campaigns. 1) Create a targeted account list for your direct mail send.

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How To Plan, Execute & Measure a Direct Mail Campaign

bizible

We decided on a direct mail campaign. Direct mail can set your company apart. Below, learn how we planned, executed and measured our most recent direct mail campaign. Next, the marketing team planned out a themed box that would be mailed to each contact.

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Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail

Direct Response Coach

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list, developing an offer that fits the objective, creating a mailer that persuades the prospect to [.]. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.

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Direct Mail Envelopes: To tease or not to tease

Direct Response Coach

One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.]. The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing.

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9 Questions to ask about your Direct Mail Creative

Direct Response Coach

So you’ve been given the job of writing a new sales letter or direct mail postcard. The post 9 Questions to ask about your Direct Mail Creative appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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How To Integrate Direct Mail Into ABM (With Real-World Examples)

Radius

One channel that doesn’t see a lot of traffic is direct mail. At PFL, we’re huge fans of direct mail – it’s the centerpiece of a lot of our MarTech solutions and the centerpiece of our own ABM campaigns. 1) Create a targeted account list for your direct mail send.

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Direct Mail Postcards – Which side is UP?

Direct Response Coach

If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? The post Direct Mail Postcards – Which side is UP? Copywriting Direct Mail Direct Marketing General Lead Generation

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Are direct mail brochures necessary?

Direct Response Coach

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. The post Are direct mail brochures necessary? Copywriting Direct Mail Direct Marketing General This may be counter intuitive for many of you.

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Direct Mail vs. Email

Direct Response Coach

Email is faster, easier and cheaper than direct mail. As long-time direct mail guy, I was not an early adopter [.]. Copywriting Direct Mail Direct Marketing Email Marketing General Lead GenerationOn the surface, this seems like a no-brainer.

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Direct Mail and Those Pesky Millennials

Direct Response Coach

The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing GeneralFor as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along.

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Direct Mail Personalization – knowing the options and costs

Direct Response Coach

Personalization in direct mail – it should go without saying, right? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized?

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How Jellyvision Used Direct Mail and Marketing Attribution to Achieve a 52% Opp Conversion Rate

bizible

The cornerstone of the campaign was a 6-week, 3-touch direct mail program executed through PFL’s TMA ® solution and revenue attribution reported by Bizible. Direct mail is costly, and for us it is effective.

DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationThe direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.].

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The 5 Types Of Direct Mail Campaigns In B2B Marketing

bizible

B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming. Why is B2B Direct Mail so Effective? Sales teams love direct mail.

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3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Modern B2B Marketing

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. Rethinking Direct Mail. Here are three ways to use direct mail in your cross-channel marketing campaigns: 1.

How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy

Hubspot

Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. The key to doing direct mail right is keeping it aligned with your inbound marketing funnel. Identifying Your Potential Direct Mail Audience.

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Quick Guide To Google Mail Ads

Fathom

One of the latest Google updates reveals the ability to choose from 4 unique advertisement options when advertising through Google mail. Here is a guide to choosing the correct template for your particular advertisement: The post Quick Guide To Google Mail Ads appeared first on Fathom.

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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Modern B2B Marketing

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that: Direct mail inspires.

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Mail Bag

Paul Gillin

Feedburner even lets you sign up for e-mail notification. In fact, I’ll bet we could even arrange to have a postal mail sent right to 9620 W Russell Rd. I get comments from readers all the time, and while I usually let these remarks speak for themselves, I thought I’d take advantage of a little extra time at the holidays to show my appreciation by responding to a few recent contributors. Thanks for showing that you care! Unquestionably imagine that which you said.

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11 B2B telemarketing mail tips

Biznology

Therefore, what follows are some guidelines and tips for leaving B2B voice mails that drive the desired behavior and/or a return phone call. . Voice mail messages should be no longer than 20 seconds. The post 11 B2B telemarketing mail tips appeared first on Biznology.

Tips for Mastering E-mail Overload - HBS Working Knowledge

Buzz Marketing for Technology

Tips for Mastering E-mail Overload. E-mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. So they send you e-mail. Over 100 real e-mails come in each day. Im buried in e-mail and chances are, youre not far behind. Before e-mail, senders shouldered the burden of mail. Writing, stamping, and mailing a letter was a lot of work. E-mail bludgeoned that system in no time.

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Direct Mail Testing. Remove all the guesswork.

Direct Response Coach

The post Direct Mail Testing. Direct Mail Direct Marketing Email Marketing General Lead GenerationMany marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. What they don’t understand or acknowledge is the enormous gray area that exists between what works and what doesn’t work for [.]. Remove all the guesswork.

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You’ve Got Mail: 5 Things Your Subject Lines Are Missing

Modern B2B Marketing

Author: Mike Madden Ah, the elusive subject line. Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write 2,000-word papers in college. You can form a sentence in your sleep.

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Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Direct Response Coach

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising

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How to Drive Leads to Join Your Email Mailing List

Navigate the Channel

Here is a list of methods of driving leads to join your mailing list. Highly-Targeted Direct Mail. Direct mail is more expensive than email, therefore should only be used when recipients are qualified and targeted.

Email Deliverability Mystery: Where Does Missing Mail Go?

Marketing Action

So what actually happens when the mail doesn’t arrive? Once that shake-out has been completed, your email is then sent to the mail transfer agent (MTA) to be sent to the receiving servers of the clients you are trying to reach.

What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?

Act-On

The more things change…. The Telecommunications Act of 1996 was the first significant overhaul of United States telecommunications law in more than sixty years, amending the Communications Act of 1934. Among the changes were: The Internet was included in broadcasting and spectrum allotment.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

5 Tips for Crafting Provocative E-Mails That Work!

The ROI Guy

You want to connect and engage with new prospects, especially earlier in their decision making process, so you are using emails / LinkedIn in-mails to reach out. Connect with provocative / challenger e-mails highlighting research on the issue and the cost of “do nothing” Why now? -

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