Holiday Mailing Lessons for 2019

Modern Marketing

The 2019 mailing year is already well underway. For the Oracle Deliverability Operations team, it means reflecting on the patterns and practices we have monitored over the November and December mailing period, and leveraging those lessons to improve mailing for our customers in the year to come. No matter where you find the current state of your own mailing program , our insights below will provide a foundation to improve your mailing practices in 2019.

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Loyalty Programs and Holiday Mailing

Modern Marketing

But this should never act as justification for the “ends justifying the means” of a bad mailing practice. And when it comes to protecting your transactional mail, it is better to be safe than sorry. All inbound mail will be treated with the same scrutiny. Delivery will still be determined based on reputation and reputation is still based on all standard mailing metrics. As Cyber Monday sales top $7.869 billion for 2018, a 19.3%

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Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Act-On

When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? And while marketers are sending less direct mail and more emails, open rates for marketing emails are steadily declining. Fusing direct mail and email.

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Mailing to New Customers and Managing Deliverability Risk

Modern Marketing

As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users? Today, I want to focus on the second half of that question: How do we mail to new users. List size is an important metric for many marketers.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Direct Mail Tips That Deliver

Content4Demand

As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. What is it about direct mail that makes it almost impossible to ignore? On the flip side, creating personalized direct mail is much easier now. “By Because direct mail is physical, mistakes can be costly.

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10 Ways Email and Direct Mail Marketing Can Complement One Another

Marketing Insider Group

Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. The post 10 Ways Email and Direct Mail Marketing Can Complement One Another appeared first on Marketing Insider Group. Are you an entrepreneur starting up a new business?

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Does Direct Mail Still Work In 2020?

Boingnet

Direct mail may seem like a thing of the past, but that’s far from the truth. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. Read the original post: Does Direct Mail Still Work In 2020? By Boingnet.

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Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.]. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing.

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Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave

Modern Marketing

Shortly after joining Oracle, Gazdag got his first taste of Oracle’s propensity to embrace new tech, “Our CMO back then said, basically from one day to another, ‘We’re going to stop doing all direct mail and traditional marketing and advertising and we’re going to switch over to this thing called e-mail marketing.’” Makers of Modern Marketing: Bence Gazdag. Welcome back to the Makers of Modern Marketing at Oracle!

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You’ve Got Mail!

Ontraport

The post You’ve Got Mail! You likely spend a lot of time and effort building your email list, writing emails, and sending them on a refined schedule as part of a well-orchestrated campaign. What’s often forgotten is what happens when your email is in sender purgatory, between when it’s fired off and when it reaches your recipient. Emails go through […]. appeared first on The ONTRAPORT Blog. Email Marketing

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DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationThe direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.].

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The Dizzying World of Letter Mail

Direct Response Coach

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. General

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How To Create A Mailing List For Business Use

Only B2B

When you are into online marketing, you have to figure out how to create a mailing list quickly and sometimes from scratch. The post How To Create A Mailing List For Business Use appeared first on ONLY B2B. blogs Mailing ListThis is the best type of speaking with.

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Are direct mail brochures necessary?

Direct Response Coach

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. The post Are direct mail brochures necessary? Copywriting Direct Mail Direct Marketing General This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. You have the three essentials components [.]. appeared first on McCarthy and King Marketing.

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Direct mail is traditional offline marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web MarketingTo be sure, these are two very different types of marketing programs. Google Adwords is the cornerstone of online marketing. Apples to oranges, right?

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Direct Mail and Those Pesky Millennials

Direct Response Coach

The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing GeneralFor as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials, understanding these generations is a priority for some [.].

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Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail

Direct Response Coach

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list, developing an offer that fits the objective, creating a mailer that persuades the prospect to [.]. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.

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The 5 Types Of Direct Mail Campaigns In B2B Marketing

bizible

B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming. In this post, we’ll explore why it’s so popular and how to take advantage of direct mail to increase marketing alignment with sales and more importantly, close more revenue. Why is B2B Direct Mail so Effective? Sales teams love direct mail. Why is Direct Mail Gaining Popularity?

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Is a direct mail postcard enough?

Direct Response Coach

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. The post Is a direct mail postcard enough? Copywriting Direct Mail Direct Marketing General Lead GenerationDo a Google search and see how many postcard companies are out there. Large, small or in between, [.].

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. As with any marketing vehicle, testing direct mail is key. Pop Quiz!

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Knowing your direct mail break even point

Direct Response Coach

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead GenerationFor all the attention you want to give to list selection, format choice and creative approaches, you need to know: your gross profit margin – how much you [.].

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Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing. Direct Mail Direct MarketingI am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter. At Christmas, I give them tools for gifts. In fairness to me, I do change light bulbs and twice a year, I install and remove our air conditioners. So you can only [.].

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice.

5 Reasons to Send Direct Mail to Remote Workers

PFL

Even as the pandemic rages on, direct mail is one of the most effective channels for reaching remote workers. If direct mail isn’t part of your mix or if you hit the pause button back in March, now is a great time to rethink that strategy. The post 5 Reasons to Send Direct Mail to Remote Workers appeared first on PFL. Direct Mail Marketing Multichannel Marketing

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We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Postcards are one of the most popular direct mail marketing pieces used for campaigns. of consumers in America read postcards they receive in the mail. Die-cut mail pieces allow you to create unique folds, shapes, and cut-outs with the postcard. By thinking outside of the box (or the rectangle, as it were), you can get your direct mail piece noticed. If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car?

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We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Postcards are one of the most popular direct mail marketing pieces used for campaigns. of consumers in America read postcards they receive in the mail. Die-cut mail pieces allow you to create unique folds, shapes, and cut-outs with the postcard. By thinking outside of the box (or the rectangle, as it were), you can get your direct mail piece noticed. If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car?

Mail 40

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

US Data Corporation

Postcards are one of the most popular direct mail marketing pieces used for campaigns. of consumers in America read postcards they receive in the mail. Die-cut mail pieces allow you to create unique folds, shapes, and cut-outs with the postcard. By thinking outside of the box (or the rectangle, as it were), you can get your direct mail piece noticed. If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car?

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Direct Mail: Dead or Alive?

Salesfusion

The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing

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Direct mail – an award-winning B2B channel

Really B2B

There’s a solution that not only achieves cut-through in a digital world, but has also been a mainstay for multiple decades – direct mail. B2B marketing B2B direct mail Direct Mail B2B Awards B2B Creative StrategyWe all live in a digital world.

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A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead GenerationThis is a common problem for many business owners and marketers who look at their market size and then look at their budget – and realize they can’t do both. Well, they [.].

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Using Direct Mail to Win More Deals - An ABM Case Study

bizible

One of those ideas, a direct mail campaign to decision makers at open opportunities, paid off big. You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible!

Direct Mail Postcards – Which side is UP?

Direct Response Coach

If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? The post Direct Mail Postcards – Which side is UP? Copywriting Direct Mail Direct Marketing General Lead Generation No, this is not a silly question. It goes to the mindset of the person creating the postcard. And it will impact your response. As most people and they will say that the “front” [.]. appeared first on McCarthy and King Marketing.

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Direct Mail Marketing: Tips to Boost Your Response Rates

US Data Corporation

Direct Mail Marketing: Tips to Boost Your Response Rates. Direct mail marketing is an integral part of a well-balanced marketing mix. Follow these tips for your next direct mail marketing campaign and watch your response rates soar. Many marketers tend to focus exclusively on the creative for their direct mail piece. Your direct mail marketing campaign won’t get very far if it never reaches the people who might actually be interested in your product or service.

Yahoo! Mail, AOL, and Verizon Now Support One-Click Unsubscribe

Litmus

Mail, AOL, and Verizon now support one-click unsubscribe, also known as RFC8058. Previously only available in AOL Mail, the one-click unsubscribe standard is now supported by all email clients that are part of the Verizon Media brand umbrella. “It’s This means your subscribers’ anti-spam tools might accidentally trigger an unsubscribe—even though your subscriber never wanted to get off your mailing list. The Verizon Media brand announced that Yahoo!

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The First (Almost) Clickable Direct Mail

The Point

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. Sure, you could mail CD-ROMs that launch automatically and connect the user to your Website, but that’s so 1990.

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