Is direct mail dead?

Modern B2B

The post Is direct mail dead? B2B Content Marketing B2B Marketing Strategy B2B B2B Marketing B2B Marketing Campaign B2B Marketing Success Content Marketing Content Strategy Direct mail DMappeared first on Modern | B2B Marketing Agency.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection


Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’s no small problem, since about half of all email opens occur on Apple Mail currently, according to Litmus data.


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Holiday Mailing Lessons for 2019


The 2019 mailing year is already well underway. For the Oracle Deliverability Operations team, it means reflecting on the patterns and practices we have monitored over the November and December mailing period, and leveraging those lessons to improve mailing for our customers in the year to come. No matter where you find the current state of your own mailing program , our insights below will provide a foundation to improve your mailing practices in 2019.

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7 ideas for more B2B direct mail sales leads

Sales Lead Insights

Seven tips for increasing direct mail marketing response. When I provide direct mail marketing solutions for my clients, I have found that these tips increase sales leads and response. Always include “where to buy” information in your direct mail packages (email too) if you sell through field sales people, independent representatives, resellers or distributors. Then add these people to your mailing list or database for future mailings.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Loyalty Programs and Holiday Mailing


But this should never act as justification for the “ends justifying the means” of a bad mailing practice. And when it comes to protecting your transactional mail, it is better to be safe than sorry. All inbound mail will be treated with the same scrutiny. Delivery will still be determined based on reputation and reputation is still based on all standard mailing metrics. As Cyber Monday sales top $7.869 billion for 2018, a 19.3%

How a Growing Print Company Sells Direct Mail


Wondering how other printers & agencies manage to sell direct mail in today’s digital world? You’ll learn how their direct mail sales process gets prospects to say “YES” — and, how they prove the ROI of each mailing.

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How to Create a Reliable Opens Audience for Non-Apple Mail Users


Apple’s Mail Privacy Protection announcement falls into that third category. Determine how many subscribers use Apple Mail. Hint: Apple Mail has the largest share. Your exported report includes data such as mail client, rendering engine, and read seconds.

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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)


As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

Direct Mail Tips That Deliver


As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. What is it about direct mail that makes it almost impossible to ignore? On the flip side, creating personalized direct mail is much easier now. “By Because direct mail is physical, mistakes can be costly.

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Does your 2021 strategy include Direct Mail?

Heinz Marketing

You might think direct mail is dead in this age of digital marketing. Your marketing plan will be more effective if it consists of a mix of all channels – Email, digital ads, social, events, direct mail, and others. Direct Mail is Tangible. Direct Mail is Personal.

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The Dizzying World of Letter Mail

Direct Response Coach

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General

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Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail


As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. Since many of our clients have a strong focus on direct mail, we invest heavily in understanding the trends as they emerge.

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now


Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It

The B2B Marketer’s Quick Start Guide: Direct Mail Platforms

Heinz Marketing

Today’s post is about Direct Mail Platforms. First lets talk about what I mean when I say Direct Mail Platforms. You have gifting platforms, direct mail platforms, and direct mail automation platforms. Direct Mail Platforms.

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Mailing to New Customers and Managing Deliverability Risk


As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users? Today, I want to focus on the second half of that question: How do we mail to new users. It is important to understand that mailing to new email addresses comes with a unique set of challenges and pitfalls separate than those associated with general mailings. Once lost, mailing reputation requires weeks of pristine sending to correct.

Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.]. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing.

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5 Reasons to Send Direct Mail to Remote Workers


Even as the pandemic rages on, direct mail is one of the most effective channels for reaching remote workers. If direct mail isn’t part of your mix or if you hit the pause button back in March, now is a great time to rethink that strategy. Direct Mail Marketing Multichannel Marketing

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Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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10 Tips for Direct Mail Marketing in the 2020s

Visitor Queue

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. Direct Mail Marketing Marketing Strategy

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene.

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How To Create A Mailing List For Business Use

Only B2B

When you are into online marketing, you have to figure out how to create a mailing list quickly and sometimes from scratch. The post How To Create A Mailing List For Business Use appeared first on ONLY B2B. blogs Mailing ListThis is the best type of speaking with.

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Does Direct Mail Still Work In 2020?


Direct mail may seem like a thing of the past, but that’s far from the truth. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. Read the original post: Does Direct Mail Still Work In 2020? By Boingnet.

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How to Run a Direct Mail Campaign with Preferred Shipping Addresses


As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. The post How to Run a Direct Mail Campaign with Preferred Shipping Addresses appeared first on PFL. Account-Based Marketing Direct Mail Marketing Multichannel Marketing

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5 Examples of Memorable B2B Direct Mail Campaigns


Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. 5 Unique B2B Direct Mail Campaigns from Topline Film. 6 Takeaways from These B2B Direct Mail Campaigns.

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

B2B E-Mail Marketing B2B Lead Generation Industrial Marketing Strategies E-mail marketing industrial lead generation Industrial Marketing Manufacturing marketingMost manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter.

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DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationThe direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.].

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave


Shortly after joining Oracle, Gazdag got his first taste of Oracle’s propensity to embrace new tech, “Our CMO back then said, basically from one day to another, ‘We’re going to stop doing all direct mail and traditional marketing and advertising and we’re going to switch over to this thing called e-mail marketing.’” Makers of Modern Marketing: Bence Gazdag. Welcome back to the Makers of Modern Marketing at Oracle!

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How Home Services Companies Grow Sales With Direct Mail


Is direct mail dead? The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients. Think again.

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Why Isn’t the PHP Mail Function Sending Mail?


We've found that most errors with PHP mail() stem from Postfix being configured incorrectly. This tutorial shows you how to configure and test Postfix and PHP mail(). The post Why Isn’t the PHP Mail Function Sending Mail?

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B2B Reads: Gen Z, Direct Mail, and Action Plans

Heinz Marketing

How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses). With so much digital content these days, direct mail might help you stand out from the crowd.

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Are direct mail brochures necessary?

Direct Response Coach

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. The post Are direct mail brochures necessary? Copywriting Direct Mail Direct Marketing General This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. You have the three essentials components [.]. appeared first on McCarthy and King Marketing.

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You’ve Got Mail!


The post You’ve Got Mail! You likely spend a lot of time and effort building your email list, writing emails, and sending them on a refined schedule as part of a well-orchestrated campaign. What’s often forgotten is what happens when your email is in sender purgatory, between when it’s fired off and when it reaches your recipient. Emails go through […]. appeared first on The ONTRAPORT Blog. Email Marketing

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Direct mail is traditional offline marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web MarketingTo be sure, these are two very different types of marketing programs. Google Adwords is the cornerstone of online marketing. Apples to oranges, right?

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Direct Mail and Those Pesky Millennials

Direct Response Coach

The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General

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Direct Mail and Those Pesky Millennials

Direct Response Coach

The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing GeneralFor as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials, understanding these generations is a priority for some [.].

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E-mail Review [NEW]


To showcase what your customers think of your products we’ve added a new e-mail review feature. You can automate an e-mail to be sent to your customers 7 days after their purchase to ask them to review the products they bought from you.

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