Is direct mail dead?

Modern B2B

The post Is direct mail dead? B2B Content Marketing B2B Marketing Strategy B2B B2B Marketing B2B Marketing Campaign B2B Marketing Success Content Marketing Content Strategy Direct mail DMappeared first on Modern | B2B Marketing Agency.

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Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?


Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. Get a personalized breakdown of your Apple Mail audience.

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Holiday Mailing Lessons for 2019


The 2019 mailing year is already well underway. For the Oracle Deliverability Operations team, it means reflecting on the patterns and practices we have monitored over the November and December mailing period, and leveraging those lessons to improve mailing for our customers in the year to come. No matter where you find the current state of your own mailing program , our insights below will provide a foundation to improve your mailing practices in 2019.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection


Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’s no small problem, since about half of all email opens occur on Apple Mail currently, according to Litmus data.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How to Configure Sendinblue with WP Mail SMTP (for WordPress)


Do you want to learn how to configure Sendinblue Mailer with WP Mail SMTP? WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. That’s because you can hook up Sendinblue with WP Mail SMTP in just a few minutes.

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[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA


Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Does Apple’s MPP apply to the Apple Mail macOS app for Apple computers? Is there a way to segment users using Apple Mail today?

How to Create a Reliable Opens Audience for Non-Apple Mail Users


Apple’s Mail Privacy Protection announcement falls into that third category. Determine how many subscribers use Apple Mail. Hint: Apple Mail has the largest share. Your exported report includes data such as mail client, rendering engine, and read seconds.

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Does your 2021 strategy include Direct Mail?

Heinz Marketing

You might think direct mail is dead in this age of digital marketing. Your marketing plan will be more effective if it consists of a mix of all channels – Email, digital ads, social, events, direct mail, and others. Direct Mail is Tangible. Direct Mail is Personal.

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Mail Privacy Protection and iOS 15

Blue Flame Thinking

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. How Apple Is Using Mail Privacy Protection. For users who opt into mail protection, Apple will download and cache their email on its servers.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now


Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It

Apple’s Mail Privacy Protection


In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. In its announcement, Apple said this: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. After the launch, iOS15 Apple Mail app users will be prompted about MPP.

The B2B Marketer’s Quick Start Guide: Direct Mail Platforms

Heinz Marketing

Today’s post is about Direct Mail Platforms. First lets talk about what I mean when I say Direct Mail Platforms. You have gifting platforms, direct mail platforms, and direct mail automation platforms. Direct Mail Platforms.

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The Dizzying World of Letter Mail

Direct Response Coach

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

10 Tips for Direct Mail Marketing in the 2020s

Visitor Queue

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. Direct Mail Marketing Marketing Strategy

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Does Direct Mail Still Work In 2020?


Direct mail may seem like a thing of the past, but that’s far from the truth. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. Read the original post: Does Direct Mail Still Work In 2020? By Boingnet.

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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)


As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

Litmus Live 2021 Speaker: Meet Chad S. White—With Mail Privacy Protection Tactics


In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. apple mail privacy protection Chad S.

7 ideas for more B2B direct mail sales leads

Sales Lead Insights

Seven tips for increasing direct mail marketing response. When I provide direct mail marketing solutions for my clients, I have found that these tips increase sales leads and response. Always include “where to buy” information in your direct mail packages (email too) if you sell through field sales people, independent representatives, resellers or distributors. Then add these people to your mailing list or database for future mailings.

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Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.]. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing.

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#41 How iOS 15 Impacts E-mail Marketing


The update that is causing a lot of grief for marketers is in Apple’s Mail Privacy Protection setting. Mail Privacy Protection works by hiding users’ IP addresses and loading remote content privately in the background.

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Direct Mail Tips That Deliver


As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. What is it about direct mail that makes it almost impossible to ignore? On the flip side, creating personalized direct mail is much easier now. “By Because direct mail is physical, mistakes can be costly.

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Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

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Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)


This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.

HYBRID EXPERIENCE 2022 Orchestrate Direct Mail to Increase Response Rates By 20x


direct mail?within Direct Mail?to?Increase Direct Mail Marketing Hybrid ExperienceOrchestrating?direct within your multichannel strategy?can?increase increase response rates?by?20x?or or more.?Whether Whether you’re?driving driving awareness,?pipeline,?or pipeline,?or

Mailing to New Customers and Managing Deliverability Risk


As a result, the same question is often repeated to our deliverability operations team: How do we grow our list and mail to new users? Today, I want to focus on the second half of that question: How do we mail to new users. It is important to understand that mailing to new email addresses comes with a unique set of challenges and pitfalls separate than those associated with general mailings. Once lost, mailing reputation requires weeks of pristine sending to correct.

How a Growing Print Company Sells Direct Mail


Wondering how other printers & agencies manage to sell direct mail in today’s digital world? You’ll learn how their direct mail sales process gets prospects to say “YES” — and, how they prove the ROI of each mailing.

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Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases


Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Yahoo Mail: 2.6%. Samsung Mail: 0.5%. Windows Live Mail: 0.1%. Yahoo Mail: 7.4%.

What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A


Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? They still work for your non-Apple Mail audience, but for your Apple Mail folks, we wouldn’t totally rely on it.

5 Reasons to Send Direct Mail to Remote Workers


Even as the pandemic rages on, direct mail is one of the most effective channels for reaching remote workers. If direct mail isn’t part of your mix or if you hit the pause button back in March, now is a great time to rethink that strategy. Direct Mail Marketing Multichannel Marketing

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What Apple’s Mail Privacy Protection Means For Email Marketers


What is Apple Mail privacy protection? It will present Apple Mail users with the options to “Protect mail activity” or “Don’t protect mail activity”. While it might sound all doom and gloom, the changes will only affect the Apple Mail app on iOS 15.

B2B Reads: Gen Z, Direct Mail, and Action Plans

Heinz Marketing

How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses). With so much digital content these days, direct mail might help you stand out from the crowd.

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DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead GenerationThe direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.].

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave


Shortly after joining Oracle, Gazdag got his first taste of Oracle’s propensity to embrace new tech, “Our CMO back then said, basically from one day to another, ‘We’re going to stop doing all direct mail and traditional marketing and advertising and we’re going to switch over to this thing called e-mail marketing.’” Makers of Modern Marketing: Bence Gazdag. Welcome back to the Makers of Modern Marketing at Oracle!

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Are direct mail brochures necessary?

Direct Response Coach

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. The post Are direct mail brochures necessary? Copywriting Direct Mail Direct Marketing General This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. You have the three essentials components [.]. appeared first on McCarthy and King Marketing.

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Direct mail is traditional offline marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web MarketingTo be sure, these are two very different types of marketing programs. Google Adwords is the cornerstone of online marketing. Apples to oranges, right?

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How to Unlock the Power of Data Driven Direct Mail


However, there's been a recent resurgence in eCommerce and retail returning to direct mail. We'll dive into why this is, learn about the power of personalization, ways to improve offline retargeting, and how to properly attribute customer purchases to direct mail.

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Direct Mail and Those Pesky Millennials

Direct Response Coach

The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General

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