Target Your B2B Lead Generation Efforts by Vertical and Job Title
markempa
JANUARY 28, 2010
I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. Find Prospects That Look Like Your Target. Determine Your Target's Pain Points.
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