Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Because of what you invest in the preparation for and execution of trade show participation, you can’t afford to make mistakes. Ambushing Trade Show Attendees.

Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’. Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas!

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Putting trade show dollars to work

thePoint

Note: Be sure to check out the Trade Show Dollar Challenge at the end of this post. Putting trade show dollars to work. One easy target is to pocket unspent or refunded trade show dollars as quick savings. The answer is NOT a virtual trade show.

We Launched Fast CMO Magazine, Here's What's Inside

bizible

In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing. That’s why we published Fast CMO magazine. We’ll be publishing the interviews here on our blog to share content and give you a preview of what you can find in the print magazine. The following is our interview story with Ray Wizbowski, in Q and A style, created for Fast CMO magazine.

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Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation

It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show. Brickstream sent attendees a direct mailer with a magazine called The Wait Times featuring Seymour throughout, encouraging the reader to help reduce their customer’s wait times. This booth-free approach to trade show promotion produced more than 30 highly qualified direct leads and 200 prospects for Brickstream in addition to a spike in leads for its partners.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

They were invited to write about trends and speak at industry trade shows. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows).

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

And here’s the toughest part of this reality for those enlightened practitioners: telling their CEO that a bylined article in an obscure vertical trade publication may yield a greater return – in terms of practical marketing application and tangible business metrics – than being mentioned in an industry round-up story in Forbes. …what will you do with that exposure?

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

Also notice that more traditional marketing tactics such as trade magazine advertising, PR and direct mail have made it to the top ten marketing channels in 2012. Industrial Lead Generation Industrial Marketing Strategies Integrated Industrial Marketing email marketing industrial lead generation Industrial Marketing Integrated industrial marketing PR Trade Magazine AdsI’m not trying to be clever or facetious with my headline.

Forbes Magazine Expert Columnist Features Content Marketing

Content Marketing Today

However, they must still use time-tested reporting and writing skills that made trade and consumer publications must reading for prospective buyers. The post Forbes Magazine Expert Columnist Features Content Marketing appeared first on Content Marketing Today. Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real. Lisa wanted to know how you can be sure that your content marketing strategy is authentic.

4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

At that time, the CBOE had a significantly greater number of options listings compared with the Amex, but a small number of listings were traded on both exchanges. The CBOE is so much larger than the Amex, and the CBOE only trades options, so why is that a story?”

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Like It or Not, Journalism Is Now a Multiplex Trade

B2B Memes

Should Journalism Schools Rethink Magazines? (Or Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it. Asking journalists to do it all, he said, means few of them will do any of it well.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Virtual Trade Shows for Mere Mortals

What Works - What Doesn't

SAP appears to have done a bang-up job with its combined physical and virtual customer conferences, according to B2B Magazine. That, of course, is the whole aim of content marketing (to help the sales force,) and if a trade show or customer conference isn’t an exercise in “content creation” I don’t know what is. Tags: Content Marketing IT Marketing B2B marketing content marketing lead generation lead nurturing readership tracking SAP virtual trade shows

Like It or Not, Journalism Is Now a Multiplex Trade

B2B Memes

Should Journalism Schools Rethink Magazines? (Or Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it. Asking journalists to do it all, he said, means few of them will do any of it well.

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Tradeshows Reach Same People as Trademags, Btw

Marketing In Real Life

But it struck me as rather odd that some of the industrial marketing professionals who make sure to budget handsomely to exhibit at a few key tradeshows every year bristle at the idea of advertising in the key trade magazines that reach the exact same people they're trying to reach at the tradeshows. Trade ShowTradeshows were thought to be dead circa 2002 yet nobody told the thousands of manufacturers and distributors that continue to invest in exhibit space.

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences. A decade ago, people were talking about the death of trade shows and conferences. Vertical websites are essentially crowdsourced online trade publications.

How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Sure, it was a leap forward in distribution technology: websites replaced printed magazines and reports, email replaced postal mail and faxes, phones lost their wires, and online conferencing reduced, somewhat, the need for travel.

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

According to Time magazine , the average interaction time with a website is 15-seconds. With Kaon Interactive’s applications averaging a 3-minute and 14-second per user engagement time, (1300% more than the 15-second average website interaction time reported by Time magazine) AWS is able to increase website interaction times, transfer knowledge, create enthusiasm and ‘show’ their value story, in a way that customers find helpful and compelling.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Publishers: traditional news organizations are losing clout and their audiences to citizen journalists and bloggers with deep expertise, and industry trade magazines face declining influence due to the explosion in content marketing. pitching bloggers social media informer Social Media Today Tony Karrer trade magazines

How Modern Marketers Stack Up in Database Spring Cleaning [CHART]

Oracle

Our neighbors keep their house looking like it’s ready for a designer magazine photo shoot, so naturally, my competitive nature got the better of me, and I wondered how we might stack up against them. In fact, the best click-through rates are yielded by the Retail Trade industry, which generally maintains clean, though smaller database sizes on average. by John Stetic | Tweet this Spring is in the air! Well, at least for people outside Colorado.

The Best Content Marketing of February: 7 Brands That Mean Business

Contently

It’s nice to get out of the office, trading my t-shirt and sneakers for blazers and dress shoes. MEL Magazine: Till ICE Do Us Part. We stopped using the term “brand journalism” years ago, but this story from Dollar Shave Club’s MEL Magazine got me rethinking that decision. Best Branded Content Brands distribution Domino's email service providers Google Mailchimp MEL Magazine Van Winkle's walmart YouTube

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B2B Tradeshow Marketing: No Booth, No Problem

B2B Marketing Traction

If you decided late in the game that you must attend a sold-out trade show, there’s still hope. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. An article in B2B Magazine, No booth? I know the concept of not buying exhibit space may not be that popular with show management, but some companies just don’t have the budget to go all out on a trade show. Trade Show Trends B2B Marketers Need to Know.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But Exhibitor Magazine’s survey suggests that 60% of businesses have yet to try a virtual event, even a webinar. Making the trade-off between the value of face-to-face contact and the cost savings of online interactions remains a challenge for B-to-B marketers.

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

Content Marketing Institute

In the United States, the Federal Trade Commission has begun cracking down on inadequately disclosed influencer marketing on social media – particularly Instagram. A version of this article originally appeared in the November issue of CCO magazine. Chief Content Officer Magazine Content Marketing Examples Influencer marketing Social Media

How a Fully Integrated B2B Marketing Campaign Delivered Results

ATAK Interactive

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. For this campaign, Anderson & Vreeland pinpointed Flexo Magazine and Label and Narrow Web magazines, the most influential publications in the flexographic printing industry. The August issues of Flexo Magazine and Label and Narrow Web contain a full-page Workflow ad, linking to the landing page.

Please, no more propaganda

Integrated B2B

Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #1: The trade and mainstream press can no longer cover all your industry’s stories. Fact #3: These publishing experts are appalled at the lack of an editorial mission, guidelines and workflow behind company newsletters and magazines.

Please, no more propaganda

Integrated B2B

Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #1: The trade and mainstream press can no longer cover all your industry’s stories. Fact #3: These publishing experts are appalled at the lack of an editorial mission, guidelines and workflow behind company newsletters and magazines.

The seven R’s of thought leadership

Savanta

Before committing to a particular route take each of the subject areas identified in your discussions with the market and identify competitors for similar mind space (remember, these are competitors for share of mind not necessarily direct competitors, e.g. trade bodies). B2B Marketing Magazine column B2B research techniques Thought leadership research content marketing thought leadership research thought leadership surveysThought leadership.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them.

How a Fully Integrated B2B Marketing Campaign Delivered Results

ATAK Interactive

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. For this campaign, Anderson & Vreeland pinpointed Flexo Magazine and Label and Narrow Web magazines, the most influential publications in the flexographic printing industry. The August issues of Flexo Magazine and Label and Narrow Web contain a full-page Workflow ad, linking to the landing page.

A Look Inside a B2B Editor’s Head

B2B Memes

To learn about how these issues affect the typical magazine journalist, you have to look harder. And if your interest is in trade journalists, well, good luck: they are the profession’s obscurest members. Sponsored by the ethics committee of ASBPE, an association for trade press editors and writers, the chat showcased the issues that particularly worry them. But the way they play out in the trade-press arena is in some ways very different from the rest of journalism.

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Attribution and Linking Are Essential to Transparency

B2B Memes

Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. It’s an age-old issue for trade journalists that has only intensified in the online era. Though by all means you should read his entire post, I want to cover a few of his points that particularly apply in the trade press. In practice, though, the trade press doesn’t link nearly enough.

Best Companies Don't Need Marketing

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Best Companies Don’t Need Marketing Interesting set of articles on Inc’s Magazine June Edition “Inside America’s Best Run Companies&# , showing how the best small business companies run and the perks and benefits they have to attract and retain top talent.

are you paid enough? new salary survey released

The Effective Marketer

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise.

How a Fully Integrated B2B Marketing Campaign Delivered Results

ATAK Interactive

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. For this campaign, Anderson & Vreeland pinpointed Flexo Magazine and Label and Narrow Web magazines, the most influential publications in the flexographic printing industry. The August issues of Flexo Magazine and Label and Narrow Web contain a full-page Workflow ad, linking to the landing page.

We’re missing the real social media revolution

Chris Koch

What happens as thousands of small and medium-sized newspapers and magazines disappear? In tracking B2B marketing through Twitter, I find a ton of great content being shared through blogs whose creators have already swamped the output of trade magazines. Of course, I’m talking about Google, which sucks cash out of businesses just like the newspapers and magazines used to.