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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Aren’t people supposed to be blind to the spots designated for banner ads around the web? Not bad for promoting a webinar that covers complex marketing issues.

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What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

It should be clear and easy to spot. Eleanor Hecks is editor-in-chief at Designerly Magazine. Multistep forms will still provide all the information you need, but they make the pages look simpler and easier to fill out. You Have a Compelling Call to Action. Your CTA is one of the most important elements of your CRO strategy.

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Four Ways Modern Hiring is Broken, and How to Fix It

Zoominfo

The CEOs of both merging companies had told an industry magazine that cost-cutting would be a top priority for the newly formed organization, so my presentation was focused on highlighting this part of the solution. Fast forward to 2022, and we now live in a world where “the big quit” or “great reshuffle” is big news.

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Best Practices for Unlocking the Power of Contributed Content

Trade Press Services

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Every magazine has its unique mission and a dedicated readership with specific challenges, interests and knowledge levels. For others, it may mean gathering insights from additional key industry players.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. From pay per click to a TV spot, every ad only offers returns when it’s on; once it’s over, it’s over. It’s an interruptive medium and is an outbound approach to brand promotion. In 2020, 26.4%

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Tips from Successful B2B Web Copywriting Teams

BOP Design

People interact with copy on a website differently than they do with copy in a magazine or book. When they are reading a magazine or book, they are typically looking for entertainment or for a deeper understanding of a subject. When looking at a company’s website, they are looking for key information or answers to questions.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. In the past, style inspiration was limited to what was seen on screen or in magazines. Spot the next big trend before it breaks through. It started online, and it marks a major change in the world of fashion.