Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

Social Media 156

Social Media Media Ad brokers Twitter 156

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. That's when I knew I had to learn more about social media cards. It's social cards with no frills.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Convince & Convert

AUGUST 23, 2017

He proved that social media quotes can work, bigly. But, of all people, even Barack Obama has to rely on the lazy trope of someone else’s quote for social media posts? However, as social media has become nearly ubiquitous, there are literally billions of people trying to figure out what to post each day.

Social Media 122

Social Media Media Thought Leadership Course 122

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people. GE’s social media personality has long been a favorite of mine. Click To Tweet. Click To Tweet.

Marketing AI 92

Marketing AI Peer-to-peer Television marketing Creativity 92

Convince & Convert

JANUARY 4, 2015

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.

Social Media 165

Social Media Research Media Business 165

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Social Media 52

Social Media Advertisements Advertising Media 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Social Media 52

Social Media Advertisements Advertising Media 52

Savanta

APRIL 15, 2014

Social media is time consuming. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race.

Social Media 120

Social Media Media B2B Fulfillment 120

Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. Depending on the length of the contest, you should make social promotion a regular part of your social media schedule to encourage participation. Like Pinterest, Instagram is a visual social media platform.

Social Media 100

Social Media Media Rules Guidelines 100

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. He was a monthly columnist for BtoB magazine for seven years. You need to be distinctive. Like this post?

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. Essential social mindset. Social media really is for socializing. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media.

Social Media 111

Social Media Communities Work Management Media 111

ClickDimensions

AUGUST 20, 2019

Not bad for a brand most well known for a printed magazine that was first published in 1888. So, how did National Geographic earn all those followers and what social media lessons does it hold for other marketers? Be sure that your social media does the same for your business or industry. Stay on-brand.

Social Media 61

Social Media Media Social Marketing Organization 61

Tomorrow People

MAY 24, 2021

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. Data Fusion was born, a new online magazine filled with valuable thought leadership and insights for the heavy asset industries, on the future of data management, data contextualization, and DataOps. A voice of authority.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Convince & Convert

APRIL 25, 2013

When was the last time you tried something new and had a little fun with your social media content? Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Social Media 125

Social Media Lead Scoring Lead Ranking Communities 125

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). This means monitoring media not just from traditional publishers, but on the great majority of social sites too.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Content Marketing Institute

OCTOBER 10, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. .

Social Media 111

Social Media Media Brand Identity Branding 111

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. As it turns out -- no. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Convince & Convert

AUGUST 23, 2017

He proved that social media quotes can work, bigly. But, of all people, even Barack Obama has to rely on the lazy trope of someone else’s quote for social media posts? However, as social media has become nearly ubiquitous, there are literally billions of people trying to figure out what to post each day.

Social Media 92

Social Media Media Thought Leadership Consulting 92

Convince & Convert

JANUARY 13, 2016

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. From Social Media to Social Technologies. highlight to tweet). Adapt or Die.

Social Media 108

Social Media Media Enterprise Management B2B Sales 108

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments?

Social Media 100

Social Media BtoB Media B2B 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SnapApp

DECEMBER 20, 2011

The September issue of Advertising Age revealed a stunning social media number. According to ComScore, 16% of Cosmopolitan Magazine's August web traffic came through Facebook. Online and offline, magazines have a reputation for creating compelling content. Although not a magazine, with almost 2 million Facebook fans ?and

Social Media 48

Social Media Media Marketing & Strategy Tips 48

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. The goal is not to be good at social media. The Pyramid of Social Media Strategy.

Social Media 167

Social Media Media Marketing & Strategy Work Management 167

Marketing Insider Group

SEPTEMBER 29, 2020

Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting. These articles subtly reinforce the brand image of Intrepid as being an environmentally responsible, socially aware company, as well as inspiring readers to start planning their next trip. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. The goal is not to be good at social media. The Pyramid of Social Media Strategy.

Social Media 165

Social Media Media Marketing & Strategy Work Management 165

BenchmarkONE

APRIL 12, 2019

Can you remember the marketing and advertising world before social media? An on-going survey by Social Media Examiner found that almost 90 percent of marketers believe that social media has increased exposure to their businesses. Around 78 percent also report increased website traffic. 2: Elevated.

Advertising Agencies 74

Advertising Agencies Paid Search Agency Social Media Ad Agencies 74

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Sales Engine

OCTOBER 23, 2015

Not surprisingly, decreasing the number of posts also decreased their traffic from email and social media. They also found that the frequency had a negligible effect on the number of new subscribers and “likes” to posts on social media. Obviously if there’s fewer links to click on, you would expect a decrease.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Convince & Convert

AUGUST 28, 2011

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Nor are they making their own magazine ads for fun at night, while watching Real Housewives of Omaha (a new show where everyone is sensible and nobody wears makeup).

Social Media 155

Social Media Media Marketing Automation Services Advertising Mediums 155

Contently

JANUARY 4, 2017

When I was an intern at Sports Illustrated, the magazine ran an op-ed by a professional basketball player on my hometown team. Social media accounts are no different. For Carlos Tovar, a 23-year-old who resides in Brooklyn, helping athletes shape their social media personas has become an unusual freelance gig.

Social Media 99

Social Media Media Viral Marketing Paid Search Agency 99

B2B Digital Marketer

AUGUST 19, 2021

There are so many risks involved in building a business on top of social media platforms. She was a co-founder of the Internet fashion startup Smart Is Cool, where she was responsible for social media and information technology. If you are going to build a business, don’t build on land someone else already owns.

Social Media 52

Social Media Marketing Websites Ad Building B2B Thought Leadership 52

The Point

MARCH 6, 2013

A mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing? We have a very special product. Group hug.).

Social Media 100

Social Media PR SIC Media 100

Scoop.it

APRIL 25, 2019

Did you know that your favorite magazine plans their next issue months out? One of the easiest ways that social media invented to repurpose our content is with. The post 7 Content Curation Secrets from Social Media Influencers appeared first on Scoop.it our own audiences. Photo Courtesy of Unsplash. They’re not.

Curation 81

Curation Social Media Media Content 81

markempa

AUGUST 19, 2012

Do you know where your social media is contributing? But they’re not the most important metrics – they’re this mythical ‘engagement’ that used to be called ‘brand awareness’ in the magazine and television advertising industry.”. Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Digital B2B Marketing

OCTOBER 9, 2012

One presumably well-intentioned individual spammed influential individuals and organizations in B2B marketing, from BtoB Magazine ( @btobmagazine ) to Jonathon Block ( @jblock ) to Steve Farnsworth ( @steveology ). Takeaway Are you engaged in social media enough to recognize spam when you see it? Some of them multiple times!

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

Marketing Insider Group

JUNE 21, 2012

Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction.

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Social Media Statistics Media BtoB 100