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Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

Top Rank Marketing

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

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Tips from Successful B2B Web Copywriting Teams

BOP Design

Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert. Keep this in mind as you write and edit.

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The Seven Best WordPress SEO Tips No One Talks About

Webbiquity

According to studies , over 34 percent of all websites run on the WordPress CMS platform, built on PHP and MySQL technologies. Most website owners choose WordPress to manage their websites because of the minimal resources and technical skills required. Pick the Right Web Hosting Plan.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. FinancesOnline ) 78% of local searches result in an offline conversion. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses.

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Benefits of PPC Advertising for Your Company

Valasys

Why stop at organic search when you can also expand your efforts to sponsored search? Pay-per-click (PPC) advertising may be helpful for companies looking to reach a wider audience and increase website visits. Ads on search engines may raise brand recognition by over 80%. In 2021, Google’s ad income was $209.49

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Ultimate Guide and Review of Ahrefs for 2023

seo.co

However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs. It provides detailed information such as search volume and difficulty score. Ahrefs is a great tool for SEO professionals.

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What Every Non-Technical Marketer Needs To Know About SEO

Biznology

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. For example, YouTube.

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