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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. More in the B2B Demand Generation Benchmark Report.

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Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

Top Rank Marketing

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. From the Gartner Report: Content creation accounted for 9.3% Content Amplification Report 2021.

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GTM-Ready Data: the Backbone of B2B Generative AI

Zoominfo

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” It is time-consuming, fraught, expensive, and simply no fun,” Redman wrote in CDO Magazine.

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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

Brandpoint

Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. See our top three takeaways from the survey in this article by David Olson published on PRsay, a sub-section of PRSA’s Strategies & Tactics magazine.

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Madison Logic Earns Prestigious 2024 Top Workplaces USA Award

Madison Logic

Through an employee engagement survey issued by Energage, the Top Workplace USA Award measures culture drivers including employee alignment with the company strategy, confidence in the company’s trajectory, and opportunities for personal career growth and development.

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How promotional products fit in with the modern consumer

Biznology

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Statistics from the resonance portion of the survey showing the emotional connection to promotional products: 71% felt happy.

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