Brandpoint

APRIL 12, 2023

Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. See our top three takeaways from the survey in this article by David Olson published on PRsay, a sub-section of PRSA’s Strategies & Tactics magazine.

Forecasting 62

Forecasting PR Public Relations Tactics 62

Contently

OCTOBER 20, 2016

The New Yorker is the gold standard for investigative and cultural reporters. So when I saw there would be a panel called “Reporting for Reform: When Words Change Lives” at The New Yorker Festival, I wanted to go to learn more about the magazine’s philosophy and process. Sources humanize our research.

Tips 60

Tips Transparency Press Social Media 60

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Adobe Experience Cloud Blog

MARCH 20, 2019

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. But then other magazines offers started to arrive in the mail. How did she know that the magazine had sold her data?

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Biznology

JANUARY 26, 2022

I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. According to a 2019 LinkedIn Workforce Learning Report, 94% of employees would stay at a company longer if they received training—and that was pre-Covid. Career gaps won’t be career killers.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Convince & Convert

NOVEMBER 30, 2023

Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy.

Social Media 105

Social Media Advertisements Advertising Tools 105

Webbiquity

MARCH 15, 2022

Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. Eleanor Hecks is editor-in-chief at Designerly Magazine.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. We hope you will use these highlights to help shape your marketing strategies for the year to come.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” It is time-consuming, fraught, expensive, and simply no fun,” Redman wrote in CDO Magazine.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

KEO Marketing

APRIL 7, 2015

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Just like customers, job seekers will also begin their interaction with your company by researching it online.

Features 48

Features Paid Search Agency Social Media Communities 48

Biznology

FEBRUARY 15, 2018

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. 48% avoid magazine ads.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The way that a person interacts with their phone is much different than how they interact with TV, magazine ads, or their computer. Continue to read here. Let’s look at Generation X for example. Continue to read here.

Trends 94

Trends Funnel Advertising Digital Marketing Funnels Loyalty 94

Biznology

MAY 29, 2020

Scammers cumulatively created over 35,500 unique websites related to COVID-19 in the last month according to Atlas VPN research , Some of these sites tried to swindle money by selling masks, hand sanitizers, or even virus testing kits. Louis magazine. Louis University – were contributing to COVID research work.

PR 104

PR Phishing Cross-Selling Best Practices 104

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing. Q: How has B2B trade magazine publishing changed over the last 25 years? Cory Sekine-Pettite: Know who you’re pitching to.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Before that, Kyle was a reporter at VentureBeat covering cybersecurity news for technical decision-makers in the enterprise. However, a channel angle helps.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

KoMarketing Associates

OCTOBER 2, 2017

New research shows that marketers are harnessing data on their prospects and customers, but not all of them have a comprehensive view of their target audience. The CMO Council recently published the “Customer Experience Dynamics” report to gauge how marketers are utilizing data and analytics. Marketing Strategies and Data Quality.

Aggregators 120

Aggregators CMO Marketing & Strategy Analytics 120

Biznology

JUNE 2, 2021

Haydn joined JEM’ s leadership team as executive editor of Biznology earlier this Spring, overhauling Biznology’s editorial direction and standards, content selection and original reporting across the Biznology brand. He was also set to lead the development and management of our new thought leadership and research practice and Content Studio.

Elasticity 104

Elasticity Thought Leadership Guidelines Digital Transformation 104

Biznology

APRIL 29, 2021

consider these observations and predictions: Research shows that rates of depression and anxiety have increased during the pandemic—especially among younger adults. At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider Some data suggest that divorce rates are on the rise.

Case Studies 104

Case Studies Class Customer Surveys Demand 104

Zoominfo

MAY 22, 2020

What about a company selling magazine subscriptions? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The report is set to be launched late August, but here’s a sneak preview. B2B social media; is it a case of the Emperor’s New Clothes?

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

RebelMouse

NOVEMBER 9, 2023

Users reported that the update's unpredictability shook their top-performing pages, leading to less interaction and even lower rankings. Could you see this information in a credible magazine, encyclopedia, or book? How Google's Core Updates Work Get ready for a wild ride if this latest update is anything like the one from October 2023.

Lead Scoring 100

Lead Scoring Lead Ranking Google CAN-SPAM 100

Canadian Marketing Association

NOVEMBER 18, 2015

Ipsos’s 2015 tracking study of Canadian marketing and agency professionals' digital activity, conducted in partnership with CMA and Marketing Magazine, shows mobile marketing has yet to become mainstream. 40% of marketer respondents and 55% from the agency side said that they use mobile marketing often/always (vs.

Mobile Marketing 48

Mobile Marketing Research Advertising Agencies Planning 48

ClearVoice

JUNE 19, 2023

Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. Grandview Research ) Local SEO statistics Local SEO is an essential aspect of content marketing, especially for businesses that rely on local customers. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Janice Williams : I’m an arts and culture reporter at a magazine.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

ClearVoice

FEBRUARY 4, 2020

’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list. It’s the magazine. ' Your blog is the magazine. Every year, a greater percentage of bloggers report routinely writing 2000+ words articles.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Savanta

SEPTEMBER 25, 2011

The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ). The majority of client side marketers have seen depressed budgets return with three fifths (57%) reporting increased spend. The full B2B Barometer report will be published in October 2011.

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

Envy

MARCH 11, 2019

Dark reading is a magazine style blog covering the whole gamut of cyber security. SC Magazine. Twitter: @SCMagazine SC Magazine is a long standing cyber security industry standard magazine, going back to the formative years of cyber security. Gartner is the world’s leading research and advisory company.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Savanta

MAY 12, 2017

We recently partnered with B2B Marketing Magazine to produce a ‘career acceleration guide’ for B2B marketers. . In the survey that underpins this report we captured the experiences of over 70 B2B marketers who’ve made it to the heady heights of head of marketing, VP marketing or CMO. What’s the secret of their success?

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

Savanta

MAY 12, 2017

We recently partnered with B2B Marketing Magazine to produce a ‘career acceleration guide’ for B2B marketers. . In the survey that underpins this report we captured the experiences of over 70 B2B marketers who’ve made it to the heady heights of head of marketing, VP marketing or CMO. What’s the secret of their success?

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

Navigate the Channel

JUNE 9, 2023

The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment. In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. was $705 billion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

Biznology

FEBRUARY 18, 2022

This edition’s featured article, Knowledge @ Wharton’s How Middle Managers Can Help Make a More Equitable Workplace , highlights the findings of research conducted by Wharton scholars in their 2021 report titled “Improving Workplace Culture Through Evidence-based Diversity, Equity, and Inclusion Practices”. Temple Grandin.

Work Management 104

Work Management Marketing Management Burn Rate Dwell 104

Content4Demand

AUGUST 21, 2020

Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” Here are six key takeaways from the report. To accomplish this, an overwhelming 82% said “enhancing their reporting capabilities is a growing priority.”. Getting Data Is Tricky.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

ClearVoice

FEBRUARY 3, 2021

Research papers. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements. They can be created from… Blogs. Case studies. Catalogues. Presentations. White papers. Anything where expertise can translate into content. The long and short of it.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. Research Gate ). 50% use their smartphone to look up restaurants/bars, and 31% to research or book travel. CRM Magazine ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Contently

DECEMBER 2, 2021

I didn’t start my career at an ad agency or a literary magazine. We just released our full report that breaks down what brands can do to stand out from the competition. You can download the free report by clicking the banner below.) If you want to see all of our finserv findings, you can access the research report here.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90