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Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. Data Fusion was born, a new online magazine filled with valuable thought leadership and insights for the heavy asset industries, on the future of data management, data contextualization, and DataOps. A voice of authority.

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Your content should address the full range of customers you work with — targeting different segments, different members of the buying team, customer needs, and stages of the customer journey. Eleanor Hecks is editor-in-chief at Designerly Magazine. Make Important Information Easy to Access.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

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Adobe Advertising Cloud now supports LiveRamp’s identity solution

Martech

Adobe Advertising Cloud now supports LiveRamp’s RampID across a range of channels, including desktop display and video, mobile web and apps and connected TV (CTV). This news follows the announcement that Hearst Magazines would be using LiveRamp’s technology to authenticate its inventory.

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Starting the year off right and looking forward – January in Review

Champion Communications

Last month, our clients covered a wide range of topics from the importance of hybrid working to how to survive the recession from a supply chain standpoint. Toby Alcock, CTO of Logicalis, outlines the future of hybrid IT solutions as well as his guidance for implementing cloud technologies in Mobile Magazine.

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Flipboard’s New Ads Aren’t Just for Magazines

readwrite

Flipboard , the social magazine app for iPad, has just launched its first advertising program in partnership with magazine publisher Condé Nast. ” We’ve been watching the business model take shape for social magazine apps like Flipboard, and, thus far, the space has proven difficult to monetize.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. The range of ways they can help, and their structures for providing that assistance, are similarly diverse.