Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

Trade Show 211

Trade Show Social Media Display Vendors 211

Trade Press Services

MARCH 4, 2024

Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Biznology

MARCH 28, 2019

Wouldn’t the cover of a trade magazine read by your target market be better? So craft a story that the publishers of that trade magazine – and others like it – can’t say no to, and stop worrying about getting your face on billboards. Here are a few thoughts to keep in mind: Redefine Viral. Micro Fame Works Wonders.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

nDash

FEBRUARY 1, 2022

I have been published in the Albany Times Union. My name is Dawn Colclasure and I am a “writer of all trades.” ” I have written newspaper articles, short stories published in magazines and anthologies, nonfiction books, novels and poetry. I am familiar with APA, MLA, and Chicago citation styles.

Communities 97

Communities Ad brokers Blogger Case Study 97

Contently

FEBRUARY 14, 2017

In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move. ” The way people interact with media and social media today affects publishing schedules. .”

Distribution 132

Distribution Open Rate Newsletter Social Media 132

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. For example, this past spring, Walker Sands pitched Kyle on a big report about ransomware that had been published by our client Sophos.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Parse.ly

DECEMBER 14, 2021

David Grossman: “Backstage originated in 1960 and began as a hyper niche trade magazine, a weekly trade paper for aspiring theater actors in New York City. The company eventually got acquired by these massive trade publishing conglomerates, which was a bit surprising. This is a platform.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

B2B Memes

JULY 5, 2012

To learn about how these issues affect the typical magazine journalist, you have to look harder. And if your interest is in trade journalists, well, good luck: they are the profession’s obscurest members. But the way they play out in the trade-press arena is in some ways very different from the rest of journalism.

Ethics 100

Ethics B2B Press Twitter 100

Marketing Insider Group

AUGUST 4, 2015

marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution. manufacturers cite a lack of skilled trades professionals (including welders) as a significant challenge to their ability to be competitive. Here’s what he had to say.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Content Marketing Today

FEBRUARY 13, 2013

It means to think like a publisher. However, they must still use time-tested reporting and writing skills that made trade and consumer publications must reading for prospective buyers. The post Forbes Magazine Expert Columnist Features Content Marketing appeared first on Content Marketing Today. How have the rules changed?

Features 40

Features Content Marketing Content Rules 40

Integrated B2B

FEBRUARY 24, 2018

Instead, think – and write – like a publisher. Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #1: The trade and mainstream press can no longer cover all your industry’s stories.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

Instead, think – and write – like a publisher. Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #1: The trade and mainstream press can no longer cover all your industry’s stories.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Marketing Craftmanship

AUGUST 29, 2017

Avoid topics that have been (or are likely to be) covered by other firms, or topics that may be considered old news by the time your post is published. For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post like this one), and as an “Update” on your firm’s corporate LinkedIn page.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Direct Response Coach

APRIL 25, 2013

If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. Often these pitches come from the same publishers of your print ads who smartly have added [.]

Advertisements 100

Advertisements Advertising Ads Marketing 100

Webbiquity

NOVEMBER 25, 2014

In the pre-Internet days, professionals kept their knowledge and skills up to date by attending conferences, reading books, and subscribing to trade magazines. Many still use those same resources, but also broaden their perspective and specific expertise through social media.

Twitter 100

Twitter PR Social Networks Conference 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Publishers sell the use of their editorial staff to the same companies that buy advertising.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

nDash

AUGUST 18, 2020

Also, look up relevant trade magazines, and use Google to search for keywords related to your article within those brochures. Professional trade writers are also more aware of the trends that occur in the sector over time, and can provide an overview and a deep-dive into the topic. Use Google Alerts. Use SEO Tools.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Marketing Craftmanship

MARCH 13, 2021

At that time, the CBOE had a significantly greater number of options listings compared with the Amex, but a small number of listings were traded on both exchanges. The CBOE is so much larger than the Amex, and the CBOE only trades options, so why is that a story?” Our weekly conversations were always friendly.

Media 147

Media PR Press Advertising Agencies 147

ClearVoice

FEBRUARY 21, 2020

I want to publish three books — and diversify my income streams.”. Fast forward to the age of 16, and she published her first article. Undoubtedly accomplished already, Carson has big goals for 2030, like becoming an award-winning wordsmith, and publishing not one but three books. Dominique M.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Envy

MARCH 11, 2019

Dark reading is a magazine style blog covering the whole gamut of cyber security. SC Magazine. Twitter: @SCMagazine SC Magazine is a long standing cyber security industry standard magazine, going back to the formative years of cyber security. This is definitely one to bookmark. Post frequency: Every few days.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Publishers want eyeballs. “Traditional&# media is struggling.

Aggregators 100

Aggregators Blogger Media Curation 100

Contently

MAY 17, 2016

We explore [the freelancers’] abilities and skills with the magazine to see if someone is really talented at taking pictures, writing, or designing graphics,” explained Claudio Rimmele , creative director and editor-in-chief of DailyBreadMag. Marlen Stahlhuth , the fashion editor and a photographer for INDIE Magazine , agreed.

Content 81

Content Press Distribution Ad Agencies 81

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs.

PR 69

PR Paid Search Agency Companies Public Relations 69

WriteSpark

NOVEMBER 6, 2013

You've called every trade magazine reporter you've ever met to see if they accept freelance gigs. Sending links to relevant websites, providing your own published materials, and holding training calls where the writer can hear explanations and ask questions about key concepts are all helpful activities.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

NOVEMBER 6, 2013

You''ve called every trade magazine reporter you''ve ever met to see if they accept freelance gigs. Sending links to relevant websites, providing your own published materials, and holding training calls where the writer can hear explanations and ask questions about key concepts are all helpful activities.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

PureB2B

AUGUST 25, 2021

A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows. The reality is that many businesses still use the traditional sales model. The salesperson will then call to schedule a meeting in an attempt to persuade them to do business with them.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Chris Koch

SEPTEMBER 17, 2010

All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. A wall existed between publishers and advertisers. Let me explain. But it happened.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. One way or another, content marketing will get its own code of ethics.

Rules 100

Rules Ethics Content Marketing Guidelines 100

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. There is publishing as we know it.

Top of Funnel 59

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 59

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.

Marketing AI 112

Marketing AI Marketing Attribution Work Management Marketing Management 112

Webbiquity

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Digital B2B Marketing

JULY 12, 2012

Information from publisher’s own research studies may be biased and does not allow for objective comparisons across properties. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. I don’t expect the same level of analysis on high frequency stock trading from Squawk Box on CNBC in the morning as I do the Wall Street Journal.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Content Marketing Institute

NOVEMBER 5, 2017

As an I-don’t-go-as-often-as-I-like member of Lifetime Fitness, whenever I am there or receive its magazine in the mail, I am impressed with its content play around its mission, healthy way of life. For instance, TD Ameritrade publishes thinkMoney. It found that subscribers trade five times more than non-subscribers.

Psychographics 110

Psychographics Paid Search Agency Customer Satisfaction Lead Scoring 110

Contently

NOVEMBER 22, 2016

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. At the time, R/GA held pieces of E-Trade’s digital business that were unaffected by the swap. That’s honestly what is wrong with the agency model.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60