Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. The Basics: Defining the Contenders. Now, on to the numbers.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Their content marketing hub What’s Next publishes daily for clients and prospects. Image attribution: Crew.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Anyword

AUGUST 14, 2018

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. But many publishers possess an asset whose potential to generate revenue often goes unrealized: the email database. Stand alone emails and the importance of advertiser-publisher alignment.

Storytelling 40

Storytelling Newsletter Distribution Click Rate 40

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. Storytelling is one of the cornerstones of successful content marketing.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. While compelling headlines grab a reader’s attention, controversy alone won’t make insights worth publishing. Videos , interviews or eye-catching visuals can also serve as contributed content.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Integrated B2B

SEPTEMBER 1, 2014

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Publishing is just the beginning.

Paid Search Agency 40

Paid Search Agency Companies Marketing Budget Creation Barriers 40

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Martech

MAY 30, 2023

Nonny was named Technology Innovator of the Year by the Wall Street Journal, a #MakeTechHuman Agent of Change by Wired Magazine, and was called “The Godmother of Virtual Reality” by both Engadget and The Guardian. Linkedin: Lisa Peyton (4K followers) Get MarTech!

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Contently

OCTOBER 16, 2018

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” Janice Williams : I’m an arts and culture reporter at a magazine. I look up to media companies in terms of style, storytelling, and writing quality.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

nDash

NOVEMBER 2, 2021

She’s worked with Escapism magazine, Foodism magazine, enRoute, NUVO, SHARP, and Time Out. Contact Jessica for SEO-optimized web copy, email newsletters, and brand storytelling. Amy is a San Francisco–based writer, recipe developer and publisher of the award-winning food blog Cooking with Amy. Amy Sherman.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Glossy magazines becoming dull in waiting rooms as the years go by? What comes to mind?

Storytelling 60

Storytelling Thought Leadership Ideal Customer Profiles Curation 60

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Contently

JANUARY 6, 2017

The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. ” The magazine, as a whole, is amazing to dig into. (I

Content Marketing 116

Content Marketing Advertorials Work Management Content 116

Contently

JUNE 19, 2019

When we published our founders’ contract with the freelance community earlier this year, we promised to establish a Freelance Advisory Board full of individuals who will ensure Contently is doing our part to support them, both within our own platform and the wider freelance economy. Lana Bandoim. Jennifer Billock.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Contently

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Content Standard

FEBRUARY 20, 2018

In partnership with Clare McDermott, cofounder of Mantis Research and former editor-in-chief of Chief Content Officer , Skyword analyzed the results and published a research report in January 2018 that captured a snapshot of how content marketing is being practiced today and outlined the commonalities among the highest-performing content marketers.

Storytelling 48

Storytelling Research Content Marketing Work Management 48

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. 97% of enterprise decision-makers believe the pandemic sped up their company’s digital transformation. " – Entrepreneur Magazine. Did we get it right? What did we miss?

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

nDash

APRIL 27, 2022

This passion for writing and recipe development has led me to be mentioned in Louisiana Cookin’ magazine and gain freelance work for a famous food brand in New Orleans, LA. I’ve had a recipe published in a national magazine (which was runner-up in a recipe creation contest) and various other cookbooks. Lauren Bocka.

Software 52

Software Ideal Customer Profiles SMB Startups 52

Outbrain

FEBRUARY 15, 2023

In traditional news outlets such as TV or print newspapers, advertising is commonplace; however, the traditional news organization business model has substantially evolved, publishers must find the balance between sustaining ad revenue without intrusive formats to master the business of online news in an increasingly digitized world.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. But what does that mean for brand publishers, whose content is inherently biased and promotional in some way? Only 32 percent of people trust the news.

Brand Identity 45

Brand Identity Branding Ethics Trust Marketing 45

Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine. Magazines like Time are introducing new ways to read print by overlaying AR.

Brand Identity 96

Brand Identity Branding Advertising Mediums Paid Search Agency 96

RebelMouse

MAY 2, 2022

Worldcrunch, the international digital news magazine, has partnered with global publishing platform RebelMouse to maximize the reach and impact of Worldcrunch’s unique multilingual coverage of the war in Ukraine. About Worldcrunch.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Contently

JULY 2, 2018

” Finance brands tend to publish higher quality and more sophisticated content than other industries. One brand that does this extremely well is Marriott, with Marriott Traveler magazine. Instead, Traveler operates with the integrity of a high-quality travel magazine, publishing fun stories about little-known travel gems.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. The only question that remains is where does this leave content-oriented brands?

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Contently

JANUARY 3, 2017

Will fake news change the way publishers pursue marketing? Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Tweet this!). Tweet this!).

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. Lisa: Thank you. I’m thrilled.

Top of Funnel 59

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 59

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

AUGUST 30, 2019

Why would we publish content that doesn’t directly sell?” I had to negotiate, form partnerships, and make compromises to launch the company’s first content marketing site, which at the time was called SAP Business Innovation (now SAP Digitalist Magazine ). ” The first year was a challenge. The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Atomic Reach

JANUARY 3, 2019

Martin Butters is the leader that is at the helm of markITwrite, an organization that provides digital content and SEO services for multiple magazines and websites. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Navigate the Channel

JULY 21, 2023

According to published reports, Apple’s media spend was estimated at $1.8 billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. Video marketing can include product demonstrations, customer testimonials, behind-the-scenes footage, and creative storytelling.

Marketing AI 65

Marketing AI Product Ad Building Planning 65