KoMarketing Associates

AUGUST 19, 2013

Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Stacey Miller (Vocus) - Social Media Community Manager, Marketing, SEO and PR.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ClearVoice

NOVEMBER 27, 2018

Female entrepreneur, president and owner of her own agency, Debra Locker , defines a publicist as the mouthpiece and storyteller for a brand. To develop this plan, PR pros conduct research to build and execute a tactical plan that aligns with the client’s business objectives.

PR 81

PR Ethics Work Management Ad Agencies 81

Heinz Marketing

FEBRUARY 24, 2020

I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today. I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops.

Top of Funnel 59

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 59

Integrated B2B

FEBRUARY 24, 2018

They offer value where others simply offer PR messages.”. Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. There’s nothing like leafing through a well-produced magazine with great stories and a crisp design.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

They offer value where others simply offer PR messages.”. Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. There’s nothing like leafing through a well-produced magazine with great stories and a crisp design.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Contently

MARCH 25, 2021

It reads like the title of an award-winning magazine feature. 88 Acres: How Microsoft Quietly Built the City of the Future…. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Contently

APRIL 12, 2018

My first interview, with a United Nations diplomat for a Swiss lifestyle magazine, proved me wrong. This philosophy helped him land the famously private Marlon Brando for a set of interviews with Playboy Magazine in 1978. “If Step one, find someone interesting and convince them to speak. Step two, speak to them.

Tips 145

Tips Wikipedia Press PR 145

Marketing Insider Group

JANUARY 24, 2013

Home of Chief Content Office Magazine and THE event Content Marketing World. Storytelling through content marketing, blogs, social media & more. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Marketing, author of PR 2.0:

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. Be newsworthy, and let your readers learn something new.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content Standard

SEPTEMBER 16, 2015

Native Is the Only Solution to a PR Crisis. Oh to be placed on the front page of a national newspaper or magazine! As a result, even moderately cool companies like Netflix have to pay to play in the modern PR environment. Let me hit you with three withering stats for old-school journalists and PR pros alike.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

B2B Marketing Savvy

JULY 23, 2009

My passion for news, for journalism and the larger value of storytelling and communications was fired in the evening glow of living room TV as America’s most trusted voice urged “Go, Baby, Go” during NASA’s Apollo XI launch… as he shed on-screen tears while reporting the Kennedy assassination… and as the Vietnam war made real for his viewers. .

Twitter 40

Twitter Television marketing PR Social Networks 40

Conductor

OCTOBER 28, 2019

We launched a digital magazine earlier this year. By “content,” I’m not just referring to the magazine, or the editorial side of things. Priyal: SEO sits on the performance marketing team, and we have very good relationships with our partners in integrated marketing strategy, PR, comms, and organic social. With podcasts?

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing & Strategy SEO 40

Hubspot

OCTOBER 16, 2013

Roetzer and his agency, PR 20/20, have a bit of history with HubSpot, as the company was one of our first Value-Added Resellers (or VARs). 5) Contagious Magazine. The Head of Content for MarketingProfs tweets only the best posts and insights from real marketing pros (along with the occasional inspirational quote from time to time).

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

MLT Creative

OCTOBER 28, 2010

MaryFlaherty Massachusetts-based Mary Flaherty provides a creative perspective on B2B marketing, and she’s a talented writer and PR expert. CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). Author of Spitball Marketing , and one of the best brand storytellers in the game.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Content Standard

OCTOBER 21, 2015

Nothing that would compete with your publication, but maybe a culture piece for your favorite trendy magazine or a poem to a website you admire. Whether that means introducing a contact to a salesperson here at Skyword, or asking direct reports to take over communication with influencers, media, analysts or even celebrity PR representatives.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

Content Standard

OCTOBER 21, 2015

Nothing that would compete with your publication, but maybe a culture piece for your favorite trendy magazine or a poem to a website you admire. Whether that means introducing a contact to a salesperson here at Skyword, or asking direct reports to take over communication with influencers, media, analysts or even celebrity PR representatives.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

ClearVoice

MARCH 8, 2019

Like most budding wordsmiths who grow up paging through magazines, I used to dream of being at the top of a masthead. Freelance journalist and health coach Locke Hughes started writing for her alumni magazine and some local publications while attending the University of Virginia. But the art of storytelling is always the same.”.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Contently

OCTOBER 6, 2016

The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. General Mills created its own blog when traditional outlets were slow to pick up PR coverage. Its newsroom has two arms: a digital magazine and a video studio. Cisco isn’t the only one to make this move.

Advertising Agencies 147

Advertising Agencies Work Management Content Marketing Marketing Management 147

Outbrain

DECEMBER 12, 2018

Turning proprietary data into public-facing content can be a winning strategy for getting PR mentions and boosting brand awareness. How are PR and marketing teams harnessing the power of internal data? Online food delivery service Grubhub began integrating customer order data into its consumer storytelling back in 2012.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Hubspot

MAY 16, 2014

There used to be a myth that PR was reserved for big brands with deep pockets. But for Beyoncé, it’s a full-blown PR crisis. As it turns out, all the clout, money, and connections in the world can’t save you from media scrutiny if you overlook one fundamental detail of PR: You have to tell your story.

PR 28

PR Press Public Relations Viral Marketing 28

Contently

FEBRUARY 13, 2019

We asked our associate editor Emily Gaudette, who previously worked in magazine writing, to break down her day. Our PR team wants my eyes on the press list they’re building. On the subway, I use Pocket to read all the magazine features I saved throughout the day. This means I remove all the adverbs, regrettably.

Content Marketing 163

Content Marketing CMS Development Work Management Planning 163

ClearVoice

FEBRUARY 7, 2019

Entrepreneur and storyteller Janine Just describes this move as a horror movie for media, but a lemonade stand with a line for writers who can keep up. for a magazine print edition. The changing mediascape: horror movie or lemonade stand? The catch being actually meeting deadline without a top editor staring you down.

Marketing Budget 82

Marketing Budget Burn Rate Paid Search Agency Advertising Agencies 82

Contently

AUGUST 22, 2016

” Yet while the international storytelling machine is dedicated to stories about the human experience, its digital magazine, Journey, has done so with a strategy reminiscent of the first recycling campaigns: Think global, act local. Full disclosure: Coca-Cola is a Contently client.). .” ” In the U.S.,

Paid Search Agency 60

Paid Search Agency Blogger Storytelling Communities 60

Single Grain

SEPTEMBER 14, 2022

X10 Agency is a crypto and metaverse PR firm that helps businesses promote DeFi, NFTs, IEOs/ICOs, STOs, and more. Other than PR, they offer a wide range of crypto marketing services like promotional listings on tables, promotions on telegram crypto investor channels, interviews, features connecting with other websites, and more.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

LeanData

FEBRUARY 22, 2016

Forbes magazine recently estimated that the Warriors now are worth $1.9 How Storytelling Makes Data More Powerful. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI. “There are parallels — 100 percent,” Lacob agreed. “In That’s going well, too.

Marketing Attribution 76

Marketing Attribution Analytics Statistics Storytelling 76

ClearVoice

AUGUST 9, 2019

From those who started in education and moved to travel writing, to former magazine editors who decided to try their luck at marketing, let these stories inspire you to keep pitching and positioning. From magazine editing to marketing. I was a ‘brand storyteller’ even before that ridiculous term was a thing,” she shared.

Copywriting 61

Copywriting Education Click Rate Fulfillment 61

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. The site ended 2015 with 610 percent ROI and a budget increase of over 50 percent. Traffic increased.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. The site ended 2015 with 610 percent ROI and a budget increase of over 50 percent. Traffic increased.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

LeanData

FEBRUARY 22, 2016

Forbes magazine recently estimated that the Warriors now are worth $1.9 How Storytelling Makes Data More Powerful. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI. “There are parallels — 100 percent,” Lacob agreed. “In That’s going well, too.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

LeanData

FEBRUARY 22, 2016

Forbes magazine recently estimated that the Warriors now are worth $1.9 How Storytelling Makes Data More Powerful. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI. “There are parallels — 100 percent,” Lacob agreed. “In That’s going well, too.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

LeanData

FEBRUARY 22, 2016

Forbes magazine recently estimated that the Warriors now are worth $1.9 How Storytelling Makes Data More Powerful. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI. “There are parallels — 100 percent,” Lacob agreed. “In That’s going well, too.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Contently

MAY 19, 2016

But the campaign was still skewered by the Daily Dot , CBC News , and New York Magazine, which called GIF The Feeling a “ hilarious and regrettable ” mistake. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Outbrain

JULY 9, 2019

What’s more, it brings extra PR and another resource in your marketing strategy mix. Maintain relationships with beauty magazines and journalists who cover reviews and news on the beauty industry and natural beauty products to generate positive publicity and hype. Build your personal brand as a “Beautypreneur”.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 48

Convince & Convert

APRIL 26, 2012

I came in as an online marketer search guy to a PR agency, as a contractor that. You know, my mom doesn’t buy magazine ads, right? And it’s not just creative on the, you know, storytelling aspect. think being from a search background is the best possible historical. be good at social? answer to that. And brands.

Social Media 134

Social Media Optimization Media Buying Cycle 134

Contently

NOVEMBER 3, 2016

Over the last year, another journalist has made waves in content marketing: Margaret Magnarelli, the former executive editor of Money magazine who now runs the content program at Monster.com. It wasn’t connected that well with our social, PR, and SEO teams. I think that journalists are good storytellers. I get it now.”

Budget Programs 60

Budget Programs Marketing & Strategy Marketing Strategy Paid Search Agency 60