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4 Building Blocks of a Strong Content Marketing Strategy for 2016

SnapApp

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. And King Arthur Flour returned to paper with the recently launched Sift Magazine , a high-end quarterly print magazine appeals to devoted bakers.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Landing pages and microsites. Printed newsletters or magazines. Advertorials or native content. Blog posts. Digital newsletters. eBooks or whitepapers. Infographics. Interactive tools. Social content. Live video. Mobile apps and SMS messaging. Website content. Resource guides.

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19 Demand Generating Content Formats That Aren’t a PDF

SnapApp

This epic microsite from Wired in partnership with Netflix won awards for its editorial-style native content. Many marketers think they will lose swaths of their audience by investing resources in a podcast. A flipbook is a bit like a digital magazine crossed with a slide show. ROI Calculator. Don’t you agree? Interactive Video.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. First Round Magazines. Takeaway for Marketers: Separate Your Buyer Personas. It can quickly become unfocused.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

eBooks / digital magazines. Microsites. . • Case studies. Presentations. Product data sheets / brochures. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters. Online tools / apps. Guides / toolkits. Bylined articles. Virtual events. Buyer’s guides.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. 6) First Round Magazines. 6) First Round Magazines. Takeaway for Marketers. It can quickly become unfocused.