Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. “The Human Touch” – so much of what we do these days is online, we want to have a forum to meet and engage with our community in person. Multi-Touch Promotional Plan: . Location based information.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

MARCH 4, 2016

A magazine, journal or newspaper? So if you have your content measurement down already—from early stage metrics like downloads and shares to late stage metrics like first-touch and multi-touch pipeline and ROI—you may still be able to apply these practices to the new platform to understand its impact, not to mention to optimize your results.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

QuanticMind

OCTOBER 26, 2017

First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion. Factorial (which measures multiple factors). Choosing which attribution model will work best for you will often come down to testing.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Full Circle Insights

FEBRUARY 28, 2023

Magazine, and Comparably. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52