5 Loyalty Best Practices for Subscription Companies

Oracle

Engaging loyalty programs can help you acquire and retain customers, create personalized experiences , and increase your customer lifetime value. Here are some best practices to follow to ensure your subscription business is making the most out of its loyalty program.

How tarte Designed an Effective Beauty Brand Loyalty Program

Oracle

As a result, many beauty brands are investing in loyalty solutions to help them stand out from the competition and increase customer retention. Many beauty brands have a passionate customer base and a plethora of content to share, like video tutorials and user-generated content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 14 Ways to Improve Customer Loyalty During COVID-19.

How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

Oracle

Reward your best customers using your loyalty program to gather UGC. Utilizing UGC is one way for brands to gain access to readily available content that will resonate with their consumers, and brands can use their loyalty program to encourage and reward members to continue to produce UGC.

How to Build Customer Loyalty with Content Marketing

Valasys

Ever wondered how to build customer loyalty with content marketing? Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. Branding & customer loyalty both are long-term goals.

How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty. Noteworthy reasons for claiming brand loyalty included great deals, sales and above and beyond customer service. The long-term impact of brand loyalty.

12 Types of Interactive Content to Drive Better Engagement

Single Grain

Polls and Surveys. Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. Increase Brand Loyalty.

Brand Storytelling: Using Authenticity to Build Customer Relationships

Oracle

It is how we share culture across generations, communicate with each other, and form communities. Here are some of the ways brands can leverage storytelling to drive meaningful relationships with customers and increase loyalty. ” Content Marketing Customer Loyalty

6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap. Work with your sales and customer service teams to document common questions, comments and concerns of prospects and existing clients or users. Analyze these interactions to understand user intent and identify the common patterns that emerge.

6 Easy Ways to Build Social Proof and Incorporate It into Your Website

Single Grain

Many marketers automatically think of customer reviews or user-generated content (UGC) when they hear the term “social proof.” User-generated content is incredibly powerful for visual marketing since it gives customers a more “realistic” view of what they can expect from their products.

Gamification for B2B Marketers: Pandemic-Style

Heinz Marketing

Weave gamification/ interactivity into emails to boost response rates on UGC (user-generated content) campaign. Surveys, polls, and UGIC (user-generated interactive content). Has your B2B brand already implemented email automation for lead generation?

B2C 81

7 ways to transform your audience into brand evangelists

Sprout Social

Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. Sprout Social surveyed 1,000 US consumers to gauge their expectations of brands’ commitments to social justice and social media activism.

How Consumer Spending Habits Could Change in 2021 [New Data]

Hubspot

However, when looking at the results of our small survey, it seems that people are cautiously optimistic about their 2021 budget. Keep in mind that this is just one small survey of a random consumer group. Leverage customer-generated content.

3 Ways to Leverage Brand Champions for Your Business

Hubspot

That's where a brand champion comes in as someone who promotes your business and helps grow your loyalty base. You can say the same for brand ambassadors who partner with businesses to promote them and generate leads. Creating polls and surveys. Reposting user-generated content.

Brand 71

The New Focus on Retention Marketing

Marketing Insider Group

Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI.

8 Brilliant Social Media Campaign Examples That You Must Know

Valasys

In translation, this means that most brands use a social media campaign strategy to convert users into customers or to deliver polls and surveys. Collect user-generated content and testimonials.

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. User Generated Content (UGC). Words without purpose rarely generate interest.

Help 282

How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

Leads: Ultimately, the reason you’re driving traffic to your website is to generate interest and leads in your business or content. Generate 100 marketing-qualified leads per month on average in Q2. You can email your contact list or send out a survey. Build trust and loyalty.

Work 281

How 7 Brands Use Facebook Stories for Business

Hubspot

Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. Polls and Surveys. Engagement is vital for building brand loyalty and understanding your consumers. User-Generated Content.

What a Brand Advocate Is and Why Your Company Needs One

RockContent

However, customer loyalty is stronger when someone supports a brand without incentives. That generates a much more positive reception among the public. According to a survey , 93% of consumers read an online review before making a purchase.

5 ways to boost your business with an online reputation monitoring system

Scoop.it

Turn user-generated content into a marketing vehicle. Here’s what nurturing customer loyalty can do for you : Loyal customers spend 67% more than new ones. A single piece of user-generated content can be used across a range of channels and campaigns.

27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged

Optinmonster

Let’s dive into some promotional newsletter ideas that will generate sales. For eCommerce businesses, gift guide newsletters are a great way to promote the products you sell and generate more sales around the holidays. Show Off User-Generated Content.

6 Ways to Establish a Trustworthy Brand

Zoominfo

In fact, a 2016 survey found that 94% of all consumers are more likely to be loyal to a brand that demonstrates full transparency ( source ). In fact, 71% of surveyed Americans said they trusted brands that provided useful information without trying to sell them something ( source ). Promote user-generated content that showcases customers using your products or interview customers directly and create a blog post or video using the material.

Brand 152

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

While the oft-ridiculed generation may seem easy to dismiss , millennials have a lot of purchasing power and are expected to shell out $1.4 The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers. It’s all about them – they are a generation of selfie-takers, after all. This generation definitely has a nostalgic side, so bringing in pop culture references from the 90’s/00’s can draw them in.

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Higher Logic

It takes more than just one survey to figure out why customers or members stick around. Then leverage these online conversations with additional tools (like your surveys) to better understand who they interact with and why. Make sure your community discussions and online events foster a collaborative and supportive environment, so community users continue to speak up. Does your community enable enough crowd-sourced content for users to find and give opinions?

11 Dos and don’ts on social media etiquette for businesses

Sprout Social

In our #BrandsGetReal survey , we found that 70% of consumers feel a better connection to a brand when its CEO is active on social media. If your social content strategy involves content curation and user-generated posts, don’t forget to give credit where it’s due.

How To Promote Brand Using An Online Community

Altitude Branding

Due to their loyalty and investment in the community, they won’t be so price sensitive and will be less probable to shop about. These grassroots community efforts have aided 26 million users to form connections in only 3 years. # Push Brand Loyalty To Acquire Followers.

5 Types of Social Media Posts to Engage your Followers

Oktopost

Competitions drive user-generated content that will increase your online presence through the social network. Polls and Surveys. Videos usually get more exposure on social media and generate more engagements compared to other types of social media posts. Polls and Surveys.

6 Ways to Use Social Media to Boost Your eCommerce Sales

Altitude Branding

It’s also important to utilize sneaky marketing tricks to improve brand awareness and customer loyalty. It will help you to raise brand awareness and generate enormous sales. Generate social media buzz. To hit this goal, you should generate social media buzz and make your brand irresistible. If you need to get feedback from your target audience, don’t waste your money on running surveys. Share user-generated content (UGC). [link].

Acing The Technology Lead Generation – How To Do It Right?

Unbound B2B

The trick then, is to have a lead generation strategy in place to ensure that a good majority of the technology leads in your target market feel compelled to reach out to you. In this article, we will discuss the factors necessary for successful technology lead generation.

Why Bad Customer Service Disappears in an Online Community

Higher Logic

That same survey found that only eight percent of customers agree. But there are social communities that can manage customer service issues as well as generate new approaches while building stronger customer relationships. It works because it forces transparency and allows companies to gain back customer trust and loyalty. Customers can connect with each other, which creates loyalty and makes your online community just that—a community.

7 reasons online reputation can level up your business

Scoop.it

A survey by Clutch found that: 54% of marketers consider online reputation management ‘very necessary’ for their company’s success.

A Quick Guide to Influencer Marketing for B2B Businesses

Unbound B2B

Or do you want to generate more B2B leads and sales from your website and social media profiles? Also, it can be instrumental in skyrocket organic website traffic and generating qualified leads. Also, the first day saw more than 1,000 user-generation Instagram posts with #MakeWhatsNext.

The Case for Letting Your Social Media Managers Get Weird

Hootsuite

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. It often takes something special to stand out as a brand on social media.

Case 95

Top 15 Major B2B Marketing Trends for 2020 and Beyond

Unbound B2B

Personalization generates more leads, and you can achieve this in 2020 with the aid of marketing software that will help you to create micro-segments. If you have used Google ads before, you know how effective it is at generating traffic by placing your brand in front of millions of potential customers. Offering an enhanced user experience is a great way to ensure customer satisfaction. Increased Use of User-Generated Content (UGC). Introduction.

What is a Brand Advocate, and Why are Advocates Important?

Referral Rock

Making your customers feel valued, and meeting their needs, will encourage their customer loyalty and word-of-mouth sharing. You’ll also want to share their trusted words on your own channels, as user-generated content !

What’s Trending in Marketing for October 2019

Stevens & Tate

However, users will still be able to skip the ads. Verizon Media conducted a survey of over 2,000 Americans which showed consumers have a more positive view of brands that advertise on news sites rather than social media. Meanwhile, 40% of consumers had a negative impression of brands that advertise near offensive content, such as user-generated social media posts. Facebook sees steep drop in loyalty as Twitter gains, survey finds.

CPM 40