Why Your B2B Company Needs a Loyalty Program

Oracle

Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and coupons, many B2B marketers have rejected the concept of loyalty programs.

14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 14 Ways to Improve Customer Loyalty During COVID-19.

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How to run a customer satisfaction survey

RockContent

Customer satisfaction survey exists because of that. So let’s talk about the following topics: What is a customer satisfaction survey? How can you do a customer satisfaction survey? What is a customer satisfaction survey? This is a straight quantitative survey.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports).

Customer Experience Takes Loyalty Further in Go-To-Market Plays

Zoominfo

The importance of building customer loyalty. But building up customer loyalty has long-term benefits beyond immediate cost savings, too, in the form of customer lifetime value. Go-to-market plays to build loyalty include upsell campaigns; Net Promoter Score campaigns; customer referral campaigns; loyalty program rollouts; and automated customer service surveys.

Reader loyalty: expand your recurring audience using these 7 tactics

RockContent

In this sense, it is interesting to ask: how to gain the reader’s loyalty? The answer begins to be formulated when we carefully look at the definition of “loyalty” In this way, it is possible to start discussing how to improve results and retain visitors on the website.

6 Ways to Improve Customer Loyalty with AI

Single Grain

According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. How AI Can Help You Improve Customer Loyalty.

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

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What Data are Marketers Using for Loyalty Programs?

V12 Data

What Data are Marketers Using for Loyalty Programs? Loyalty programs incentivize your customers to shop at your stores and advocate for your brand. With so many options available consumers today, more brands are turning to loyalty programs as a way to keep good customers coming back.

How Travel Brands Can Improve Acquisition, Retention and Loyalty

Martech Advisor

What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? Loyalty. But they should also find ways to remind them of the value they are getting for their loyalty.

[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program.

How To Create A Brand Awareness and Conversion Survey

Outgrow

How To Create A Brand Awareness and Conversion Survey. A brand awareness and conversion survey is an efficient way of finding out what your business stands for to your audience. Such a survey helps a business keep track of its success rates and helps them nurture their clients.

Optimizing for Loyalty: Overcoming One of User Acquisition’s Biggest Challenges

Anyword

The answer here is clear and simple: optimize for user loyalty. . What is “user loyalty,” anyway? Gallup recently surveyed the public ahead of the expected economic slump to understand if consumer spending was in the midst of a downturn: . “…The upshot is that consumers are spending money, but they’re more inclined to spend it only with businesses they feel good about. In other words, loyalty is a primary driver of revenue. The Loyalty Loophole.

Customer Experience Key to Consumer Loyalty

V12 Data

Customer Experience Key to Consumer Loyalty. Customers no longer base their loyalty on price or product. According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience. In addition to customer experience, the CMO Survey study also examined other areas such as social media.

Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers

Content Marketing Institute

It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone. Shifting consumer behaviors, combined with an ever increasing need to keep costs contained, are causing brands to rethink their definitions of loyalty and reinvent their strategies for incentivizing it. Listen to MarketingWeek’s What is the Future of Loyalty? Potential cash value of loyalty.

Outgrow Interactive Case Study: How Golf Avenue Gained 80000+ Leads And More

Outgrow

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Customer Loyalty And Retention.

How To Create A Brand Awareness and Conversion Survey

Outgrow

How To Create A Brand Awareness and Conversion Survey. A brand awareness and conversion survey is an efficient way of finding out what your business stands for to your audience. This blog will explain to you the step by step process of creating a brand awareness and conversion survey using Outgrow. Such a survey helps a business keep track of its success rates and helps them nurture their clients. A post-service survey form helps engage the customers.

How to Leverage Data to Create Compelling Customer Experiences

Oracle

study, 77% of the consumers surveyed stated that they have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Investing in Loyalty for Data Collection. Loyalty Program Tactics and Customer Insights. Surveys.

How CEOs can restore their company brand trust

Biznology

The latest Edelman Trust Barometer study found that the credibility of CEOs reached an all-time low of 37% in 2017, although it jumped up to 44% in 2018, followed by a rating of 41% for Boards of Directors and 35% for Government officials, at the lowest. In early July, the annual survey by the American Banker/Reputation Institute showed that the reputation of banks fell in 2018 for the first time in five years. You just can’t win, say many CEOs.

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Case Study: CPG Brand Targeting Millennial Moms

Digilant

As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms.

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . Polls and Surveys - Polls and surveys are an excellent way to deepen bonds with your customers.

Why You Should Be Using Video to Strengthen Employee Engagement and Loyalty

Vidyard

But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? O ne survey found that 92% of people multitask during meetings, and 41% do it often or all the time. They want interactive content, and video provides that through calls-to-action and interactive elements like surveys baked right inside the video. And employee surveys are useful, but can be too infrequent to get real-time feedback.

12 Types of Interactive Content to Drive Better Engagement

Single Grain

Polls and Surveys. Increase Brand Loyalty. Quizzes, polls and surveys are a few examples of interactive content that you can use to capture lead data which, in turn, enables you to create personalized content. 3) Polls and Surveys. Content is no longer king.

Optimizing for Loyalty: Overcoming One of User Acquisition’s Biggest Challenges

Anyword

The answer here is clear and simple: optimize for user loyalty. . What is “user loyalty,” anyway? Gallup recently surveyed the public ahead of the expected economic slump to understand if consumer spending was in the midst of a downturn: . “…The upshot is that consumers are spending money, but they’re more inclined to spend it only with businesses they feel good about. In other words, loyalty is a primary driver of revenue. The Loyalty Loophole.

Case Study: CPG Brand Targeting Millennial Moms

Digilant

As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms.

Case Study: CPG Brand Targeting Millennial Moms

Digilant

As more companies turn to digital advertising, in particular, programmatic advertising, to increase brand awareness, sales, and consumer loyalty, the CPG industry has remained a step behind. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms.

Two Observations on the New CMI/MarketingProfs Content Marketing Survey

B2B Marketing Directions

A few days ago, the Content Marketing Institute and MarketingProfs published the findings of their latest content marketing survey. The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends - North America report is based on 679 survey responses from content marketers and marketing executives with B2B companies in North America. The annual CMI/MarketingProfs survey has become one of the most popular and widely-cited research studies in the content marketing world.

Study Reveals: Shift Spend to Improving the Buyer Experience

Tony Zambito

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.    Consumers surveyed further showed that they put more trust into what their friends and colleagues shared than in advertisements or content. Image by mia! via Flickr.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. It also augmented the findings with a survey of 100 of its customers. Resource lists (70%) and surveys (43%) were the most popular engagement tools.

How Social Listening Can Make Your Job Easier

Sales Intelligence View

Rolling out customer satisfaction surveys can take a lot more time than simply reading through tweets and Facebook posts. Responding to a survey can take a lot more effort than shooting off a quick Tweet, and a lot of customers have figured that out. You can then adjust products or processes to fix errors, or you can reward customer loyalty that you may not have discovered. Businesses large and small use Twitter and Facebook to communicate directly with their customers.

Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online. The study found that IT budgets grew 9% in the second half of 2011 compared to the first half.

How to Improve Your Business with a Net Promoter Score Survey

Golden Spiral

Net Promoter Score surveys boost customer loyalty and identify potential areas for improvement. Using surveys can help you get ahead of the criticism and maximize the compliments. For the sake of example, let’s say that in your most recent survey, 67% of those surveyed gave you Promoter scores, 13% gave you Passive scores, and 20% turned their thumbs down as Detractors. In short, NPS survey results give you a pulse on client happiness based on a single score.

Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty

V12 Data

Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty. Consumers shop across multiple channels, have little brand loyalty, and a staggering 81% have already done extensive research on-line before they even step into your store. Case Study: National Furniture Retailer Uses V12 Signals to Double Their Response Rates. In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity.

Personalized Marketing Experiences and Content Breed Higher Brand Loyalty

Content Standard

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. Jamie Anderson, SAP’s global senior vice president of customer engagement and commerce, said the survey’s results affirm the idea that customers are ultimately in the driver’s seat. ” More than 3,000 Americans, ages 18 and older, were surveyed to gauge what makes customers loyal to a brand.

Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity. Our study found that 90% of B2B marketers noted a massive increase in complexity caused by having more target audiences, more technology to integrate and more data to sift through,” explains Renegade CEO Drew Neisser.

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Is Your Brand Trusted? Why Authenticity is Critical to Customer Loyalty

ERDM

Rimma Perelmuter , CEO of Mobile Ecosystem Forum which puts out an annual Global Consumer Trust study commented, “[There is a] paradigm shift with the emergence of the ‘Savvy Consumer’. So, here is the critical takeaway from the study every marketer must keep in mind: “58% of adults don’t trust a brand until they have seen ‘real world proof’ that it has kept its promises.” Article by Ernan Roman Featured on CustomerThink.com Consumers are jaded.

Tips for B2B customer satisfaction research

Savanta

Moreover, if they need to take action based on the survey gaining their support upfront is critical. The weight each individual has in influencing the overall survey results needs to reflect their importance, or the importance of their ‘type’, to your business. These strategically important relationships need to be explored in depth and multiple viewpoints included in the survey. Too many customer satisfaction studies focus on what’s going wrong.