Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 90

Analysis Marketing AI Examples SWOT 90

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. Download the free report here.). Deepen engagement to lock in loyalty.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Vision Edge Marketing

MARCH 26, 2024

This ultimately enhances customer satisfaction and loyalty in the highly competitive B2B landscape. According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals. Research has found a relationship between emotional intelligence and loyalty.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Porch Group Media

OCTOBER 20, 2022

However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Discover the importance of having a strong digital presence to engage new movers early in the research process. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

B2B Marketing Directions

MARCH 20, 2022

Unfortunately, it appears that customer loyalty is more elusive than ever. Marketing and customer experience pundits have been proclaiming the demise of customer loyalty for the past several years, and two recent surveys lend support to their point of view. Why Has Customer Loyalty Declined?

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74

Computer Market Research

OCTOBER 18, 2021

Increase Brand Loyalty – Along with trust and stronger relationships, distributor rebate agreements can develop brand loyalty. Brand loyalty frequently results in repeat purchases. . Boost Profits – Rebates help keep distributor costs low with higher margins while building loyalty. Customizable Options.

Loyalty 60

Loyalty Work Management Marketing Management Vendors 60

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. Overall, 84% of the “most successful” respondents stated that they use content marketing to build loyalty with their customers.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

KoMarketing Associates

NOVEMBER 13, 2017

Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. In the current report we are focusing on consulting firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

KoMarketing Associates

SEPTEMBER 21, 2017

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Customer advocacy is a long game, building loyalty and customers for life.

Research 204

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 204

KoMarketing Associates

OCTOBER 18, 2017

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

SEPTEMBER 10, 2018

SAS, Intel, and Accenture recently teamed up with the Harvard Business Review to conduct the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report. ” “The early adopters are already reaping positive results,” wrote the authors of the report.

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 102

Differentiation Research Brand Identity Branding 102

KoMarketing Associates

DECEMBER 17, 2019

Marketers are still turning to personalization to drive customer loyalty, and according to new research, they are using a wide array of data points to achieve this. About 66% turn to email respondents, and 62% use loyalty redemptions. Seventy-one percent utilize customer account/history, and 70% use customers’ site activity.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

Martech

JULY 22, 2022

A customer loyalty program incentivizes and rewards customers that keep engaging with your brand. Get the trends report. The post Research: Latest digital marketing trends to better connect with customers appeared first on MarTech. What technologies will help? Go all-in on AI.

Trends 108

Trends Research Planning Marketing & Strategy 108

KoMarketing Associates

OCTOBER 23, 2019

Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing. Overall, 84% of the “most successful” group utilize content marketing to build loyalty with customers.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JULY 5, 2019

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Approximately 44.4 percent of the same group said that their main goal metric is to increase customer lifetime value.

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 2, 2017

As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. CMOs are increasingly championing a range of transformational initiatives designed to adapt marketing to support new strategies,” wrote the authors of the report.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Source: Seismic, Hinge Research Institute. Source: Hinge Research Institute. Launching with Co-branding with Research.

Research 118

Research Co-Registration Brand Identity Branding 118

KoMarketing Associates

JUNE 29, 2017

Email is a marketing staple, but new research indicates that marketers are not tailoring their efforts to fully tap into the potential of this tactic. These types of emails are mostly intended to push out marketing messages dictated by the brand’s strategy, not by customer journeys or personal data,” explain the authors of the report.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 107

Research Content Marketing Paid Search Agency Content 107

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 45% are unsure about how companies use their data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers. CMIContent 2019 #research Click To Tweet.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Porch Group Media

NOVEMBER 17, 2021

New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Download the free report to access all the latest mover trends and statistics. 1 in 5 movers do not report their moves to the USPS.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

Zoominfo

FEBRUARY 16, 2021

(Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.). What’s more, ZoomInfo’s research team analyzed recent web searches conducted by Fortune 500 companies on 10 topics that might indicate an early interest in building loyalty.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Salesforce Marketing Cloud

NOVEMBER 16, 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. This is called referral marketing. Activate your fans According to our State of Connected Customer report, consumers are willing to give more of their own data if they get something out of it.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. Brand loyalty is being tested. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. In the U.S.

Research 101

Research Brand Identity Branding Budget Programs 101

Salesforce Marketing Cloud

JULY 27, 2022

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Customers are, too.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Martech Advisor

MARCH 18, 2020

What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? answers, Bryan Finke, SVP of Strategy at Yes Marketing, presents key findings into new research on the traveler’s journey. Acquisition.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. Download the full report, here. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Vision Edge Marketing

JANUARY 24, 2012

Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? Can you implement a loyalty strategy? Do you know that.

Loyalty 100

Loyalty Lead Scoring Lead Ranking Customer Satisfaction 100