Thinkers360

MARCH 22, 2024

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) Thought Leader (Alphabetical) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards Nick Ayton Solarix-Ventures Ltd Contact Nick Ayton Quantum Computing, Cryptocurrency, Blockchain Nicolas Babin Babin Business Consulting Contact Nicolas (..)

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Top Rank Marketing

SEPTEMBER 20, 2023

And How Does It Launch the Success of B2B Brands? If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Oktopost

FEBRUARY 2, 2022

Prior to her role at SmartBug®, she was VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider where she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

ClearVoice

APRIL 5, 2023

Investing in public relations campaigns or social media has gained steam Some marketers may feel that investing in public relations and social media marketing is more effective than SEO for several reasons: 1. Brand Awareness: Public relations and social media marketing can be effective in building brand awareness.

SEO 105

SEO Public Relations SERP Paid Search Agency 105

The Marketing Blender

FEBRUARY 13, 2024

Customer Loyalty: Rewarding customer loyalty and building brand champions. Public Relations and Outreach: Utilizing PR and outreach to build credibility and authority. Sales Effort: Strengthening sales efforts by delivering value and staying top of mind. Accountability: Implementing processes and accountability measures.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications.

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

SmartBug Media

MARCH 16, 2022

This has pushed brands to focus on building trust through customer lifetime value and brand loyalty. As we continue to grow in the B2C space, we’re looking forward to expanding our e-comm services and will soon be specializing in paid advertising, business analytics, public relations and technology integrations on the Klaviyo platform.

SMS 98

SMS Paid Search Agency Advertising Agencies Public Relations 98

Champion Communications

JULY 24, 2023

Barbie’s PR team understood the significance of cultivating an engaged online community through social media platforms – for businesses looking to expand their social media presence, LinkedIn is the key to success.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Thinkers360

MARCH 31, 2024

Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Vidyard

OCTOBER 13, 2016

But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? Engaged employees really can drive success in all areas of your business, including talent acquisition, sales, and customer and public relations. It sounds lovely, doesn’t it? Convinced yet?

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

Hubspot

FEBRUARY 26, 2020

That is where public relations comes in. Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings. With local PR, businesses can build brand loyalty within their own community. General Mills.

PR 94

PR Examples Public Relations Press 94

Navigate the Channel

JULY 27, 2023

Evaluating Skill Set Gaps: Successful database marketing requires a diverse skill set, including expertise in marketing, public relations, web-based data analysis, and operations. Content marketing involves creating tailored content to engage specific customer segments, driving sales and brand loyalty.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Transparency can be as simple as offering an online product comparison tool.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Convince & Convert

JUNE 13, 2014

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. ” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty.

Social Media 140

Social Media Media Plans Service Planning 140

Thinkers360

MARCH 1, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Careers, Change Management, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. Stock prices (for public companies). Customer loyalty and attrition. The importance of strong crisis communication. Sales and revenue. Employee satisfaction and turnover.

Examples 110

Examples Branding Brand Identity Public Relations 110

Thinkers360

MARCH 8, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Careers, Change Management, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Thinkers360

APRIL 7, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Careers, Change Management, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 22, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Careers, Change Management, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Hubspot

MARCH 10, 2020

Alongside advertising, you might be investing in public relations as well. Create a loyalty program. Loyalty programs are a great way to keep people coming back for more. When you create a customer loyalty program , it should be fun, and ultimately, deliver value to your customers. Build an email list.

Promotion 95

Promotion Business Loyalty Hubspot 95

Thinkers360

APRIL 14, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Careers, Change Management, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Golden Spiral

OCTOBER 30, 2018

Public Relations (PR), as a part of an integrated marketing plan, can dramatically boost your return on investment (ROI). PR also: drives loyalty to your brand. PR, for the most part, is “top-of-the-funnel activity” — generating leads. At its best, PR builds brand awareness. helps you communicate to your target audiences.

PR 54

PR ROI Trade Show Public Relations 54

Content Standard

OCTOBER 21, 2014

Your marketing team will undoubtedly lead this charge, but don’t cheat yourself of the rich subject-matter expertise available in other areas: department executives, company product folks, engineers, the board of directors,your founders, and even public relations leaders. Review your concentric circles. Then go pu blic.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Thinkers360

MARCH 16, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Careers, Change Management, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Biznology

DECEMBER 26, 2014

While it’s crucial to ensure you have the skills and abilities to deliver your bonuses well, they can enhance brand loyalty and customer referrals. Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial' Reward Negativity. Sign up for our emails here.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Thinkers360

FEBRUARY 16, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Change Management, ChatGPT, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Bluetext

APRIL 6, 2023

Sharing one’s own experiences, triumphs and failures, and even vulnerabilities can create stronger connections and boost stakeholder involvement and loyalty – all by being open and sincere. Contact us to learn more about our public relations & earned media services.

ROI 26

ROI Practices Webinar Metrics Public Relations 26

Sharpspring

SEPTEMBER 3, 2020

Ensuring that your marketing strategy is spot-on will help build trust in your brand as well as brand loyalty among your customer base. Public relations. Most of them can spot suspicious sites quickly, and many will not complete a purchase if they don’t feel secure enough on the website. Promotional events. Networking.

Top of Funnel 70

Top of Funnel Funnel Advertising Marketing Management Marketing Funnels 70

Adobe Experience Cloud Blog

MAY 31, 2019

Reach out to your public relations or communications team to share ideas and come up with a strategy to handle negative attention from the media should things go awry. That is what creates brand loyalty for a lifetime. Riders complained, and the ads were pulled. They’re not attracting the right consumer.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Thinkers360

FEBRUARY 2, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Change Management, ChatGPT, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Sharpspring

JULY 12, 2021

A good community manager is equal parts public relations manager, social media manager and crisis manager. By showing users that you’re listening to what they have to say and giving them what they’re asking for, you’re working to build trust and gain loyalty. Set goals and measure them regularly .

Social Media 97

Social Media Communities Work Management Tips 97

Thinkers360

JANUARY 19, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Change Management, ChatGPT, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

seo.co

DECEMBER 18, 2020

Customer loyalty. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Find Guest Blogging Opportunities.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

MAY 17, 2017

In the 1980s David Aaker described brand equity, which is all about value, as “a set of brand assets and liabilities linked to a brand name and symbol,” and had four dimensions: brand loyalty, awareness, associations, and perceived quality.

Branding 138

Branding Brand Identity Paid Search Agency Loyalty 138

Thinkers360

JANUARY 26, 2024

We focus on cutting edge business, technology and sustainability topics including 5G, Agile, AI, Analytics, AR/VR, Autonomous Vehicles, Big Data, Blockchain, Business Continuity, Business Strategy, Change Management, ChatGPT, Climate Change, Cloud, Coaching, COVID-19, Creativity, CRM, Corporate Social Responsibility, Cryptocurrency, Culture, Customer (..)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52