Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Customer experience is what sparks loyalty and that’s where marketers can make a difference. Do you need to start a podcast? And as you know if you’ve seen the image, saying the landscape is complicated is a vast understatement.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. The remaining modules focus individually on blogging, podcasting, and creating newsletters. Producing Podcasts - LinkedIn Learning. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

seo.co

DECEMBER 30, 2020

How to Create Viral Content. + Next, you can share great content (and potentially, viral content) to earn more shares, more attention, and more links from a wide audience. Create viral content. Next, you’ll need to think about making your content more viral—in other words, making it more likely to be shared. Conclusion.

Link Building 83

Link Building Social Media SEO Ad Building 83

Sprout Social

AUGUST 30, 2021

Breaking news, viral memes, hot takes, social justice movements and other trends constantly swirl around social, making social marketers cultural connoisseurs. Here are a few ways the streaming giant’s 2020 campaign built brand awareness, inspired customer loyalty, generated leads and compelled businesses to advertise on Spotify.

Paid Content 141

Paid Content Social Media Campaigns Media 141

ConvertKit

NOVEMBER 9, 2020

Yes—but building loyalty requires a slightly different approach. Known as the Lucky Loyalty Effect , it means that offering a discount or reward to your most loyal customers can drive them to engage even further, promote your products to their audience, and spend more. Status helps retain existing customers. Image via Efdot on Twitter.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Content Marketing Institute

DECEMBER 12, 2017

More audio/podcasts. Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Identity Matters: How Content Strategists Build Trust and Loyalty. Of course, these ideas are the tip of the iceberg. More live streaming on social.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Hubspot

SEPTEMBER 26, 2019

Listen to podcasts on your morning commute. Check out this list of podcasts every entrepreneur should listen to. Engaging with customers about their concerns and praise builds brand loyalty. Here are a few ideas on how to do that: Catch up on the latest competitive research. Hold a company-wide Adobe Cloud Q&A session.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Convince & Convert

AUGUST 5, 2012

It’s a human tale that went viral. million people who viewed this story have a markedly different opinion of Doubletree Hotels that will eventually manifest in bookings and brand loyalty? Jay is the founder of [link] and host of the Social Pros podcast. million views. It’s a neat story. All of that is true.

Social Media 134

Social Media Media Viral Marketing Curation 134

Scoop.it

NOVEMBER 3, 2020

Content Curation Tips for Better Brand Loyalty. In his viral TED talk , Simon Sinek addresses the misguided approach many companies take when finding their purpose: “And by ‘why’ I don’t mean ‘to make a profit.’ It can also help you work out the type of content they enjoy (blog posts, videos, podcasts, tweets…you get the idea).

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Valasys

SEPTEMBER 21, 2021

User-generated content is synonymous with trust and customer loyalty and can help you bring cold leads around and convert them more easily. Contests, giveaways, and quizzes – making your audience brainstorm for rewards such as coupons, discounts, or gifts is great for retention and brand loyalty. WhatsYourName – Starbucks.

Social Media 52

Social Media Examples Campaigns Media 52

Vision6

NOVEMBER 2, 2023

Lead magnets If you’re someone who has an eBook, podcast, webinar or anything of a similar nature, social media is the ideal place to promote them. You can also put this link in your bio as a CTA so anyone visiting your brand’s page can follow the link and check out what else you’ve got going on.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Outgrow

FEBRUARY 25, 2021

Podcasting. Podcasting is an effective growth hacking strategy for this stage as it creates awareness around your company and adds credibility. Reach out to renowned personalities in your niche for your podcast while also making guest appearances on others. Do social media blasts and create hype around these episodes.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

BenchmarkONE

JANUARY 5, 2022

Instagram is great for engagement , brand reach, and brand loyalty. And once something gains traction on Twitter, it can easily go viral and get you a lot more views and engagement than you expected. Just like recording podcasts remotely requires specific software, recording live streams also needs certain types of software.

Work Management 86

Work Management Marketing Management Planning Youtube 86

SnapApp

DECEMBER 21, 2015

CMI found, for example, that despite the prevalence of sales in popular B2B and B2C goals, top-performing B2C marketers aim for brand awareness, followed by customer retention/loyalty. iTunes Podcasts. On the B2B side, enterprise content marketers aim for engagement first, then sales. Content shouldn’t live only on your company blog.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Anyword

FEBRUARY 3, 2020

Branded content helps audiences connect with brands on an emotional level and is most commonly used to build brand awareness and increase brand loyalty. . If you need an example to the power stories hold, look no further than Dove’s “Real Beauty” campaign that became a viral sensation. Why Branded Content?

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Moz

JUNE 23, 2020

In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Learn how a personal brand combines with content to drive big wins in SEO. Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Learn how a personal brand combines with content to drive big wins in SEO. Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Outgrow

AUGUST 13, 2022

We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! ?. But I think that honesty and sticking to ethical marketing practices definitely helps to facilitate loyalty from your audience. Welcome to the Marketer Of The Month blog! . Don’t have time to read?

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Single Grain

OCTOBER 10, 2023

Still, for those operating in multiple countries without such restrictions, creating localized social profiles in each region’s language can dramatically increase engagement and brand loyalty. The Virality Game The pursuit of virality is nothing new in the digital marketing realm, but it remains a golden goal.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Marketing Budget Enterprise Management 98

Marketing Insider Group

AUGUST 29, 2023

Sponsor videos, articles, or podcasts, integrating your products or services into a creator’s content in an authentic way. Image Source: Tintup Unique and creative UGC is also more likely to go viral, significantly amplifying a brand’s reach and encouraging a sense of community and engagement around a brand. Data analysis.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Directive Agency

APRIL 15, 2022

This automatically results in increased loyalty and more subscription renewals for your business. Videos & Podcasts. At the awareness stage, SaaS brands can create videos and podcasts that solve specific problems, similar to the blog posts we talked about above. Improve customer retention. Engagement. Evaluation.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Single Grain

NOVEMBER 29, 2023

With its short-form videos, viral challenges and dynamic user base, TikTok offers a unique opportunity for brands to connect with a younger, more engaged audience. Even newcomers can go viral if their content resonates with their targeted TikTok community. Because of this, TikTok is known for creating viral sensations overnight.

Social Media 52

Social Media Media Marketing & Strategy Business 52

Single Grain

JULY 24, 2023

We then develop a sense of loyalty and connection that keeps us coming back for more. Diverse and High-Profile Guests : The JRE podcast is known for hosting a wide variety of guests, from comedians and musicians to scientists, authors and political figures. These brand experiences hold immense power.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Brand Identity Branding 52

Hubspot

MARCH 9, 2021

While previous generations can be generally be persuaded to buy products through brand loyalty, fear of missing out, or high-budget ads from major companies, Gen-Z's relatively modest spending habits and craving for authenticity has turned some traditional marketing tactics upside down.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Single Grain

AUGUST 3, 2023

4) Social Media: A Gateway to Virality Social media platforms like Instagram and TikTok are basically humongous libraries of content ideas that you can mimic and derive your own offshoot ideas from. However, they possess a certain viral factor that has the potential to captivate users and drive significant engagement.

Content Marketing 52

Content Marketing Planning Viral Marketing Content 52

ClearVoice

JANUARY 11, 2024

Reminder: “going viral” is not a content strategy either.) Social media doesn’t exist solely to provide customer support, but customers who receive fast, efficient responses to their problems on social media are more likely to have loyalty to that brand. As with all content marketing, you’ll want to have a solid strategy in place.

Social Media 52

Social Media Media Viral Marketing Buyer's Journey 52

Optinmonster

JANUARY 15, 2020

Pro Tip: Use RafflePress to create a viral online giveaway. Start a Podcast. Creating a podcast may not fall exclusively under the category of mobile marketing, but it’s definitely connected. You can use your phone for podcasts during morning commutes, at the gym, on long runs, or while pretending to work at your desk.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Single Grain

JULY 26, 2023

This undying loyalty marks the turning point when at least half of your target audience can’t envision existence without your product’s transformative influence. Viral Growth : Both Airbnb and Uber created platforms that were conducive to viral growth. Work With Us Repurposed from our Marketing School podcast.

Word of Mouth 52

Word of Mouth Product Lead Ranking Planning 52

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 social media. Under the new rules, you are what you publish.

PR 20

PR Rules Web 2.0 Wiki 20

Buffer

OCTOBER 15, 2018

Join 18,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. I’m Hailley Griffis and this is The Science of Social Media , a podcast by Buffer. Let’s dive in! Enjoy the show?

ROI 93

ROI Top of Funnel Advertising Agencies Paid Search Agency 93

Huptech Web

SEPTEMBER 8, 2023

Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video? million views within the first three months.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

EveryoneSocial

JUNE 8, 2021

Responding to a customer promptly, answering their questions, and addressing their concerns on social media doesn’t only help that specific customer — it also helps your business because it drives brand loyalty. Check out the Engagement Drivers podcast for expert tips and strategies on how to increase engagement. Geotargeting.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Scoop.it

OCTOBER 14, 2021

Social media posts, podcasts, videos, customer testimonials, infographics, influencer promotions are other types of content you can use to market your brand. For International Women’s Day, LinkedIn created a viral video documenting the hardships and job losses women faced in the workforce during the pandemic.

Paid Content 90

Paid Content Advertising Agencies Content Marketing Planning 90

Hubspot

FEBRUARY 20, 2020

Additionally, this viral tweet — which received commentary from several Google employees — suggests search results have gotten so competitive, personal websites have no chance of ranking anymore due to businesses going all-in on long-tail SEO , which takes away even the lowest search volume opportunities.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

AUGUST 7, 2019

Podcast Content Marketing. Did you know over 6 million people currently listen to podcasts in the U.S.? Podcasts have become a popular content medium because of their convenience — you can enjoy them while relaxing or on-the-go. That’s why so many businesses have started creating podcasts. Improve brand loyalty.

Work Management 101

Work Management Marketing Management Content Marketing Budget Programs 101

Single Grain

FEBRUARY 17, 2020

We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . 5) GE Launches a Science-Fiction Podcast. of internet users have an ad blocker.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Jay: Welcome everybody to Social Pros.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115