Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Delivering content for customers at every stage of the journey will help you build brand loyalty and advocates (AKA hit a homerun). Use Storytelling in Your Marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech Advisor

OCTOBER 24, 2019

Podcast marketing is fast becoming integral to the diverse marketing portfolio. Here’s how podcasts are becoming the voice of brands like Bank of America to deliver entertainment, drive engagement, and improve brand recall. Podcasting Marketing Is the Future of Marketing. How Bank of America Is Using Podcasting Marketing.

Brand Identity 56

Brand Identity Branding Storytelling Advertising Agencies 56

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. Of course, it doesn’t have to be happy-hour-focused—you can explore doing kind-friendly content like a storytelling or coloring session for kids in a virtual breakout room for your family-oriented persona segments, for example.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Hubspot

OCTOBER 17, 2018

Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t. A few mile-marker facts: Nearly 1 in four americans, roughly 68 million people are listening to podcasts on a monthly basis. Outside of the United States podcasts are being consumed at similarly a rapid rate. Goal: Brand.

Paid Search Agency 65

Paid Search Agency Storytelling Hubspot Advertising Mediums 65

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. They direct focus away from the Genesys company and shine a spotlight on moments of service, loyalty, and trust from everyday people. In fact, SalesForce is among the first.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. Brands have long known that establishing an emotional connection with their consumers is key to driving brand awareness and loyalty.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

The Customer

FEBRUARY 17, 2021

There, and in my recent Insider Interviews podcast conversation (listen anywhere, such as Apple or Spotify …or even below) Kim sticks with the story that brand always must start with the story! So, how did Kim finesse his own “brand story” – or POV about storytelling? You can hear about in the podcast.

CMO 75

CMO Brand Identity Branding Storytelling 75

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

AUGUST 2, 2022

When executed correctly, positive brand content can foster the emotional connection that drives loyalty and better brand perception. Storytelling gives a company a way to create a unique world and set the customer squarely in it. And a master of storytelling and creating a unique world we all want to be part of was Steve Jobs.

Content 112

Content Storytelling Positioning Small Business Marketing 112

ClickZ

FEBRUARY 7, 2022

While it’s great to get inspiration from big brands that push the envelope, it’s easy to miss out on priceless learnings from more clever marketing moments that small and local businesses do to reach new customers, increase loyalty and set themselves apart. Prompts to help you discover analog marketing opportunities.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Litmus

FEBRUARY 8, 2024

Brands building accessibility into their CX strategy will enjoy greater customer satisfaction, expanded reach, and increased loyalty. The Email Marketing Show Podcast said, “AI tools can only write about features and benefits. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Bluetext

JANUARY 5, 2024

YouTube & Podcast Marketing To no one’s surprise, YouTube and podcast marketing should be top of mind for businesses throughout the new year. YouTube, with a massive user base and diverse content ecosystem, has become a powerhouse for visual storytelling and product promotion through YouTube ads.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

Content Standard

AUGUST 10, 2018

But perhaps no marketing medium is consistently captivating audiences more often than the branded podcast. The best branded podcasts are those that tap into people’s organic interests, managing to both entertain and inform. Podcasting is a great example of that. Audio Content Driving Business Results.

Paid Search Agency 43

Paid Search Agency Work Management Cable Marketing & Strategy 43

Adobe Experience Cloud Blog

APRIL 11, 2018

Customer experience is what sparks loyalty and that’s where marketers can make a difference. Do you need to start a podcast? Storytelling isn’t just a new marketing buzzword. More and more, brands are seeing that customer experience is the key to success. It’s impossible to beat Amazon in a race to the bottom on price.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Martech

JULY 13, 2021

In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. Almost one week ago, Sangram Vajre, co-founder of Terminus and host of the #FlipMyFunnel podcast, posed a very simple question : “What’s the one most important metric in marketing?”.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 117

seo.co

JANUARY 10, 2022

Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

B2B Digital Marketer

MARCH 30, 2023

Throughout the episode, we explore various strategies for creating content that resonates with your audience and fosters loyalty. In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic. Joey Coleman.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

seo.co

FEBRUARY 16, 2021

Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. AI-Powered Chatbots.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Valasys

FEBRUARY 24, 2020

Brand awareness, customer engagement & loyalty, customer education, sales growth, customer retention & retargeting, repurchases & positive word-of-mouth-marketing are just some of the advantages of content marketing which drive business success for B2B brands. Podcasts are also highly effective means of driving conversions.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

ClickZ

JUNE 21, 2023

Emotion, storytelling, music, characters, and persuasive techniques are all necessary in B2B to inspire decision-making. It leads to increased brand recognition, differentiation, customer loyalty, and ultimately having a larger market presence. So, what should you measure? She can be found on Twitter @tyrona.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Atomic Reach

JANUARY 3, 2019

In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. He is a top-rated speaker, podcast host, university lecturer, and article writer. When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hinge Marketing

OCTOBER 10, 2019

As Co-host of Hinge’s “The Visible Expert Podcast,” I enjoy chatting with–and learning from–them every week. I have gone back and re-listened to many of our podcasts and tried to carve out a nice sampling of the conversations in this blog. You can create more loyalty. Some are CEOs. Many are authors and speakers.

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

Content Standard

JANUARY 18, 2019

The goal is to position a CEO as a leading authority in an industry, differentiating the company from its competitors and building customer loyalty, but stepping out and speaking up can be intimidating without a well-thought-out thought leadership content strategy. The Pathway to Thought Leadership. This can be a daunting task.

Thought Leadership 67

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 67

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. Why Branded Content? Leverage data.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Anyword

MARCH 6, 2019

As publishers look to build sustainable businesses, they are increasingly focused on reader engagement and loyalty. These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers. Research by Parse.ly

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

DivvyHQ

AUGUST 23, 2017

Real-time social media sites like Snapchat are eating up our free time, while podcasts, audiobooks, virtual-reality gaming and online degrees are supplanting more traditional entertainment, learning institutions and traditional ways of getting information. Customer loyalty aims to drive retention and upsell of products and services.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

Single Grain

JUNE 22, 2023

Storytelling is a captivating art that has been embedded in human culture for centuries. And in today’s fast-paced and competitive marketing landscape, the role of storytelling has become crucial. Effective storytelling in marketing has the power to captivate audiences, foster emotional connections and drive conversions.

Storytelling 52

Storytelling Paid Search Agency Merchandising Loyalty 52

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. Gordian , a Vidyard customer, created a video series called “Job Order Contracting 101” that allowed the company to educate buyers through private content.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Content Standard

FEBRUARY 12, 2019

” John Bucher, mythologist and narrative strategist, believes “immersive storytelling and location-based experiences will draw customers to brands like never before” because people crave the experiential. “Those who can scale content with individual conversations will win in B2B sales.

Planning 90

Planning Ad Building Paid Search Agency Marketing & Strategy 90

ClearVoice

DECEMBER 26, 2019

Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. March 20 – World Storytelling Day #WorldStorytellingDay. September 30 – International Podcast Day #InternationalPodcastDay. October 2020 Hashtags.

Social Media 126

Social Media Media Ideal Customer Profiles Work Management 126