Weekend Reading: “The Customer Loyalty Loop” by Noah Fleming

Marketing Insider Group

For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

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3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers

Content Marketing Institute

It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone. As a recent MarketingWeek podcast discusses, U.K.-based Listen to MarketingWeek’s What is the Future of Loyalty?

Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop

DivvyHQ

In episode two, we welcomed Andrew Davis, who gave us the lowdown on “The Loyalty Loop” and how content teams can activate this simple idea to keep customers coming back, while fending off advances from the competition. Learning the Loyalty Loop. Four Steps of the Loyalty Loop.

How to Build Brand Loyalty on Your Landing Page

Marketo

Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Though many elements tie into how loyal people are to one brand over others, we’re going to go right back to the beginning—that first impression when a user lands on your page, and how you can build brand loyalty from the first few seconds when a new customer sees what you offer. Offer a Loyalty Reward.

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications. Digital Marketing Podcasts

Ask a Content Strategist: How Can You Show The Impact Content Has on Your Brand?

Contently

Loyalty: A viral article looks good in a vacuum, but if 98 percent of those people never come back, how much did that post actually help your company? Should my company create a podcast? Only 26 percent of Americans listen to podcasts monthly. Podcasts are an in-depth medium.

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We Launched 3 Podcasts in 3 Years: Here’s What We Learned

Hubspot

Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t. A few mile-marker facts: Nearly 1 in four americans, roughly 68 million people are listening to podcasts on a monthly basis. But what sort of podcast should you start?

“Better Customer Journey Analytics are Critical,” says Red Cross Loyalty Lead

ERDM

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. He spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery.

How Bank of America Increased Brand Recall by Millions With Podcast Marketing

Martech Advisor

Podcast marketing is fast becoming integral to the diverse marketing portfolio. Here’s how podcasts are becoming the voice of brands like Bank of America to deliver entertainment, drive engagement, and improve brand recall. Podcasting Marketing Is the Future of Marketing.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . 5) GE Launches a Science-Fiction Podcast.

6 Reasons Why Marketers Should Bet on Podcasting

Hubspot

Podcasting is extremely time consuming (more so than I expected). But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Why People are Eating Up Podcasts. Why Podcasting is Worth the Effort. Hungry for more podcasting?

Why Marketers Can No Longer Ignore Audio Content

Contently

Not just podcasts, but online radio, audiobooks, and content through smart speakers too. On average, people take in 17 hours of it per week, and the researchers describe “an estimated 14 million new humans [having made] podcasts a weekly habit” in the last year.

From Print to Podcasts—What Marketers Can Learn From New York Times’ The Daily

Content Standard

But perhaps no marketing medium is consistently captivating audiences more often than the branded podcast. The best branded podcasts are those that tap into people’s organic interests, managing to both entertain and inform. Podcasting is a great example of that.

Weekend Reading: “Never Lose a Customer Again” by Joey Coleman

Marketing Insider Group

For the 167th episode of The Marketing Book Podcast, I interviewed Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.

As Digital Marketing Trends Go, Are Branded Podcasts Worth the Investment?

Content Standard

But the rise of podcasting has gradually awakened some companies to a new reality. Branded podcasts are quickly gaining traction. Taking Cues from Podcasting Pioneers. Podcasts aren’t quite a mainstream marketing strategy yet, but they could be headed that way soon.

Introducing SmartBug on Tap

SmartBug Media

Why did I start a podcast? Each episode, I’ll discuss tactical solutions, such as lead generation , account engagement, brand loyalty, marketing automation, etc. Check out this podcast and subscribe and review on Apple Podcasts , Stitcher , Spotify , or Soundcloud.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

Learn the secrets to success from entrepreneurs who have grown multi-million or -billion dollar companies on our Growth Everywhere podcast ! . 6) Amazon's Loyalty Program Is One of the Best. A business' need for loyalty has been changing.

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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

Get it right and you can earn the respect and loyalty of your customers. Marketing Technology Podcasts big data customer experience mobile marketing predictive marketing

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

In this Moneyball for Marketing podcast, he explains how: . Podcasts Product Marketing Retail stores no longer compete just with one another for geographically concentric consumer districts. They compete with endless aisles and endless comparisons of products and prices online.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

Stories are the most successful weapon to create brand loyalty, which means that people are much more willing to promote your product or brand by word-of-mouth marketing, which is the best way to popularize a business. You can create podcasts and allow your audience to listen to it.

Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail

Crimson Marketing

loyalty card FOBs that help serve instant promotional offers based on shoppers’ purchase history and precise location within a store…associates that know you’ve arrived and exactly what you are looking for— these are but some of the upcoming innovations in retail marketing that Craig reveals.

A Resource Guide to Marketing Content Success

KoMarketing Associates

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. It gives valuable insight into successful marketing content campaigns with webinars, videos, podcasts, and more. Videos and Podcasts.

Mean people suck in marketing and what to do about it

B2B Lead Blog

They did some actual research, and they found that where there’s employee engagement, there is customer loyalty. Where there’s customer loyalty, there’s higher spend rates and retention and higher stock prices. Why does most marketing stink?

Why Word of Mouth Should Be a B2B Marketer’s Top Priority

Marketing Action

Sponsor an influencer’s podcast, email newsletter, or other content. Advocacy & Loyalty B2B Marketing referral Word of mouthWord of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth.

Sales Pipeline Radio, Episode 131: Q&A with Melissa Madian @MelissaMadian

Heinz Marketing

If you’re listening to us on the podcast, thank you every much for joining us. You can find us on iTunes, Google Play, Stitcher, Spotify, wherever fine podcasts are sold, and every episode of Sales Pipeline Radio, past, present, and future. I’ve heard customer loyalty. Customer Retention & Loyalty Sales Pipeline Radio Customer Service sales enabelementBy Matt Heinz, President of Heinz Marketing.

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Integrated Marketing: Why is It Necessary? – This Week in Creating Your Unfair Advantage

Fathom

Integrated marketing will produce powerful results in your organization, such as creating a community of brand advocates, developing customer loyalty, and increasing access to ideal client profile data. Creating Your Unfair Advantage is Fathom’s latest podcast, featuring our Chief Strategy Officer, Jeff Leo Herrmann and Director of Marketing, Jon Pogact. Blog Feed Podcast

4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. Here are four tactics to enhance loyalty and positive word-of-mouth advertising from your best customers.

Do Celebrities “Get” Twitter?

Modern Marketing

The point, if you ask most social media experts, is to use Twitter as a way of keeping in touch with your fans, establishing engagement and loyalty. But as a recent Freakonomics podcast proposed, the rules are more like guidelines for the rest of us plebeians. Social Media Billy Crystal Charlie Sheen Christina Aguilera Freakonomics Gilbert Gottfried James Franco Kai Ryssdal Norm MacDonald NPR podcast Ricky Gervais Twitterby Jesse Noyes | Tweet this.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

They are authors, public speakers, podcasters and bloggers with their own special content that will help you develop your strategy. His podcast, The Tim Ferriss Show , is yet further proof of his media expertise and he has reached a number of milestones since its creation.

Wednesday Wisdom: Human Centered Marketing

Biznology

Here’s why – I was inspired by a podcast interview that made me stop in my tracks. On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. Schaefer says that if you do all of these things, you can build loyalty to your brand.

I'm a CEO - I Don't Have Time to Blog! Think Again

Anything Goes Marketing

Why this Corporate Blog works: Authenticity To show you how sincere Bill Marriott is trying to be, he even records each blog post as podcasts! Chad PS - Here's an oldie but a goodie:My Top 10 List on the Positives of Corporate Blogging PPS - In the post Drive Web Traffic or Drive Loyalty? Tags: podcasts business blog comments B2C If you're waiting for another kick in the ass to get out there and start a corporate blog, check out the CEO of Marriott, Bill Marriott's blog.

What Is Customer Marketing?

Act-On

Your best salespeople aren’t on your payroll,” said Jill Rowley, speaker, startup advisor and social selling evangelist on the Rethink Podcast. I love this quote from the Forrester Research in the B2B Loyalty the B2C Way report” said Schleifer. They say ‘It’s time to expand the focus of B2B engagement to the entire customer relationship, including loyalty and retention, which are not traditional priorities for B2B marketers.’”.

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

By using content marketing to forge an emotional bond with your customers , you become more likely to earn their brand loyalty. You might try videos, podcasts, songs, demos, and more. People, of course, love storytelling.

5 Steps to Creating Ads People Love

Digital Marketing World Forum

Although this can change over time, establishing the personality of your brand is essential for building brand loyalty. . If you don’t forget your CTA (ahem), you have the actionable marketing content that builds brand loyalty. .

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Integrated Marketing: Why is It Necessary? – This Week in Creating Your Unfair Advantage

Fathom

Integrated marketing will produce powerful results in your organization, such as creating a community of brand advocates, developing customer loyalty, and increasing access to ideal client profile data. Creating Your Unfair Advantage is Fathom’s latest podcast, featuring our Chief Strategy Officer, Jeff Leo Herrmann and Director of Marketing, Jon Pogact.

Lead Generation Tactics via the Buyer’s Journey

NuSpark

Top-of-funnel marketing tools may include; social media, podcasts, blog posts, email newsletters and search engine ads. You must create content that helps your customers pledge their loyalty to you.

How to Tweak Your Emails and Website for Mobile

Modern Marketing

For example, your research on mobile users may indicate they are more likely to engage with a mobile email that encourages them to download a report, podcast, webinar, or presentation because they have more time to review this content while working from their mobile device.

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7 Ways To Thrill Customers And Get Them To Buy More From You

The Forward Observer

To listen to a Marketing Book Podcast interview with Noah Fleming about his book Evergreen, click here.). Customer loyalty is pretty strong stuff. Just asking this question is uncommon, and builds trust and loyalty.

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