Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing. Value throughout the relationship, ‘not just when you are selling to me’. This is known as reciprocity of value. INITIAL PURCHASE.
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