The Relationship Between Customer Engagement, Loyalty And Revenue
OCTOBER 11, 2015
Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Marketers know that finding ways to increase customer engagement is good for the bottom line.