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Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Martech

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Segmenting your customers is critical to your success.

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Audience engagement: What it is and tips to improve it

Sprout Social

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

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What Is a Customer Satisfaction Survey? Importance, Types, and Tips

Salesforce Marketing Cloud

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. This segmentation can help you personalize customer experience to meet the specific needs and expectations of different customer segments to improve loyalty and retention.

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Content Strategy

ClearVoice

Psychographics (values, opinions, attitudes, interests, etc.) Typically, content strategy goals are focused in one of four areas: Brand awareness Thought leadership Lead generation Engagement and loyalty But in general, your goals should always be specific, measurable, achievable, relevant, and time-bound (SMART).

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The lost art of talking to customers

Martech

We hide behind our demographics, psychographics, segmentation analysis, and other tactics to distance ourselves from the very people we aim to serve. People love to share their opinions and give feedback; all it takes is asking them for it. If you’re like most companies, it probably wasn’t recently enough.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

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Writing About People: Tips for Stronger Interviews, Quotes and Testimonials

ClearVoice

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who offer an opinion. Separate fact from fiction, opinion and propaganda. People you interview and quote.

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