Customer Experience Matrix

MARCH 4, 2011

Their belief, outlined to me in January by CEO Shawn Naggiar and CMO David Applebaum, is that most marketers just want to get things done immediately with existing resources. Users have to do the hard work of matching the system to their particular needs and style. Act-On begs to differ.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Customer Experience Matrix

JUNE 19, 2015

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Mautic will encourage such support by building a marketplace for users to sell or share resources such as workflows and templates. See this post for more on that.) Or maybe it’s just a matter of timing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of company size, client base, and financial resources. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

NOVEMBER 10, 2013

Overcoming lack of understanding, resources, and content . Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. How has it worked for you? This same concept can be applied to marketing automation for small and mid-size business.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

LeadSloth

JANUARY 12, 2010

Matthew Quinlan , VP Field Operations, Loopfuse. In 2010 there will be many integrations between marketing automation and CRM systems that will change how teams work together to close business. What will it do to their resource allocation and how will they provide the value? Jeff Pedowitz , President and CEO, The Pedowitz Group.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They actually have their sales and marketing orgs aligned and working together.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40