Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation. Raab Associates' VEST report shows about 20,000 B2B marketing automation systems at those companies, yielding about 6% penetration.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

JANUARY 11, 2011

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. So maybe let’s credit them with $10 million.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

DECEMBER 13, 2011

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. Surveys, like this one from IBM , show many obstacles to successful deployment.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. One repondent reported deployment on 4/24/09 (i.e.,

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. According to DemandGen Report , nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. Campaign ROI Reporting.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010. Loopfuse , June 30, 2010. Interview with David Meerman Scott - The CRAP Report , March 26, 2010. Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40