Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner
Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases. Since both vendors ultimately failed to survive, it might seem reasonable to conclude that freemium doesn’t work for B2B marketing automation, despite its successes elsewhere.