Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services. Lift Write Love via Blog Post.

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Mizuno running long tail outreach marketing case study

Biznology

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach. With the long tail, “all the other blogs,” we dig deep. The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” How the long tail AdWords approach works for blogger outreach. ” The long tail of blogger outreach. ” How to engage bloggers down the long tail.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. Dive Deeper: How to Write Content for People and Optimize It for Google.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. Why use a long-tail keyword phrase instead of something shorter? Because the big box retailers of the world have already optimized for short-tail keywords, and your small business won’t be able to compete.

What Is the Google BERT Search Algorithm Update?

Single Grain

If you are acquiring organic traffic to your website via long-tail searches , you need to keep a closer watch on them. Any changes in traffic from long-tail keywords might be due to the BERT algorithm. Here are some ways to prepare GREAT content: Write easy-to-read text.

Six SEO Facts About All High-Ranking Content

Webbiquity

Long-Tail Keywords Perform Best. So while a 500-word piece may be packed full of quality writing and sourcing, a 1,500-word article of the same caliber will simply have more of that. #3. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x Content built around long-tail keywords is much more likely to convert. #5. Guest post by John Aaron.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience. 6: The 24 Best Online Writing Tools and Apps. #7:

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure that your content hits all the bullets I listed above, because if it doesn’t, it won’t be long until someone else creates something that does. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. And they’ll stick around as long as the content is interesting, useful and easily consumed. .

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Dive Deeper: How to Write Content for People and Optimize It for Google. We used to be able to throw up a page about a super specific long-tail keyword and see it rank in no time – even if we were competing against big brands. NOW UPDATED!

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Publishing often and writing relevant content will result in increased (and qualified) traffic form search engines. A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne.

VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

Long-form content – Google still likes long-form content: The average result that a voice query draws from is 2,312 words. In this post, for example, the first paragraphs under “what is voice search” and “what is conversational AI” provide crucial information for the post we’re writing, but they’re also short, concise answers that could do well in featured snippets. Target long-tail, conversational keywords. Alexa. Cortana.

Defining Your B2B’s Voice Search Strategy In 2018

EMagine B2B Blog

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. It’s important to define a long-tail keyword question that is relevant to your business and then write a targeted piece of content with that exact match long-tail keyword in the most important places ie: title tag, H1, links etc. To do this, start by writing a list of long-tail keyword style questions.

SEO Writing: How to Write for SEO

seo.co

If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research.

The Ultimate Content Writing Guide

seo.co

Why Content Writing? And while video, graphics, and even audio (such as a podcast) qualify as content, we’re specifically looking at content writing in this guide. Types of Content Writing. Content writing takes on any number of shapes and forms. Content Writing Prep Work.

SEM is not a Random Walk

QuanticMind

But, Guillermo leaned over and told me to write down “SEM is not a random walk.”. Uncategorized Bidding Long Tail Predictive AnalyticsRecently, we spoke with a client who was asking questions about our predictive learning algorithm – specifically how the system would bid on keywords with little to no data. Because QuanticMind is the only company employing these methods and technology, he found it hard to believe. And, I don’t blame him.

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Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

Write Content for LinkedIn. However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content. Guest post by Mathew Jade.

12 Tips to Write Better SEO Content

KoMarketing Associates

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie.,

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. Is it long or short-form content?

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase.

5 Essentials for SEO Content Writing

Circle Studio

SEO has many technical aspects that must also be considered, but nothing can substitute for good writing. Here are the 5 essentials for writing SEO content. Once you know who you are writing for, your goal or reason for creating the post should always include an element of value creation for them. There are three types of keywords to be aware of: short-tail, medium-tail and long-tail. When writing, keep in mind that the length of your post matters.

Headline writing: 10 ways to get more eyes on your content

Sprout Social

Looking to master the art of headline writing? Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Write That Down – Take the Best Meeting Minutes with This Template. And with that said, happy writing!

The Ultimate Guide to SEO Copywriting How to Write Content Google Will Like

Scoop.it

Copywriting is the craft and sometimes art of writing words to achieve a specific purpose, usually to sell something. SEO copywriting is writing content for the specific purpose of better ranking the content, or the page that contains it, in search engine query results. As the search engine in question is usually Google, it’s easy to say that SEO copywriting is mostly writing content that Google likes. But that’s where businesses like Handmade writing might come in handy.

What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

how long users stay on a page. No matter the quality of the writing, the formatting is EVERYTHING. A long block of text is intimidating to a reader, especially on a mobile device. This means no fluffy intro, no long paragraphs, and no excruciatingly long sentences that might be found in a David Foster Wallace novel. Go directly to Google and type in the target keyword or long-tail phrase. 5 Tips on Writing for SEO appeared first on Brandpoint.

Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. Remember that you’re writing for humans, not search engines.

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. That makes it more incumbent than ever for PR professionals to write press releases that are screechingly accurate. Now let's take a closer look at how these challenges within journalism affect how you write news releases. 6 Helpful Tips on How to Write a News Release That Captures the Interests of Modern Journalists.

How Writing Product Descriptions Using Data Can Increase Conversion Rates

Atomic Reach

This process may take a bit of work, but it will be worth it in the long-run. While you should not pack product content with keywords, you should strategically use high-ranking and long-tailed keywords in your product content to increase visibility. How long should your product description be? Writing product content with data can help you tailor your reach to target audiences. How vital are product descriptions to e-commerce purchases?

Don't Forget these Eight Keys to Writing Better SaaS Blog Posts

Golden Spiral

When you have to write about SaaS products — be it financial technology, cybersecurity, data, artificial intelligence, etc. And good news for you, writing better blog posts for your SaaS company is easier than you think.*. Keyword research helps you write about the topics your audiences care about and are searching for in Google. Here’s a tip that is bound to cause some arguments between marketing and leadership teams: don’t write for your personas.

Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords?

Connecting 2 the World: Writing forces learning

Buzz Marketing for Technology

Writing forces learning. In reading Tony Karrers presentation handout I came across the phrase "writing forces learning". I currently am trying to figure out how collaborative writing affects the individual and how that then affects the organization as the individual takes back what they have learned from the writing process. Tacit Knowledge So how does writing (especially collaborative writing) help create learning (especially in non-academic environments)?

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Breaking a long-term habit is one of the most challenging things you’ll ever do. Here we can search “thought leadership” and filter by autocomplete to see a nice list: You’ve probably heard 30 times by now that you NEED to choose long-tail keywords over short-tail ones for several reasons.

Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? We asked our marketers to weigh in on this by answering this question: “If a company has low domain authority, should they focus on long-tail keywords? Yes, prioritize long-tail keywords. I say yes because you expect short-tail keywords to be more popular.

Social media tip: People don’t like being collected

Biznology

You know how much I am obsessed with “ long-tail blogger outreach ,” right? It’s a book about writing that suggests that no matter how overwhelming the Herculean task before you — the overwhelming wall of tasks that keeps you from writing that great American novel — you can reduce it to simple steps. I am a man possessed! That said, I really don’t collect people. People don’t like being collected.

Traffic Dropped, But My Keyword Rankings Are Holding. What Happened?

seo.co

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. The myopia comes into play when a webmaster becomes solely focused on head terms and ignores the real source of website traffic, the SEO long tail.

Writing About Pets: How to Create Purrfect Content for Pet Clients

ClearVoice

Tail chasing. Then, align it with the content strategy and branding of the pet services or products company you’re marketing if you want it to ultimately boost audience engagement and get tails wagging in the sales department. When do writers write about pets?

Create an Ultimate Guide to Showcase Your Thought Leadership

Marketing Insider Group

Follow good optimization practices, such as using long-tail keywords and incorporating images, videos, and infographics. It took me days to write them! ( Before you start writing, you need to choose a topic that your company knows well.