article thumbnail

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. I had breakfast with John Bell of Ogilvy a number of years ago.

Long Tail 189
article thumbnail

What Is the Google BERT Search Algorithm Update?

Single Grain

In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query. Google detects “Selena Gomez” as the entity and returns a direct answer to the searcher from Wikipedia: 4) Entity Sentiment Analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” 9) Long Tail Platinum.

Keyword 173
article thumbnail

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity

However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content. Meanwhile, popular websites like Facebook and Wikipedia have a domain authority of 99.

Traffic 132
article thumbnail

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. However, Wikipedia is still very successful, as the #6 site in the world according to Alexa. The concept of a long tail is very relevant there.

Internet 206
article thumbnail

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Breaking a long-term habit is one of the most challenging things you’ll ever do. Here we can search “thought leadership” and filter by autocomplete to see a nice list: You’ve probably heard 30 times by now that you NEED to choose long-tail keywords over short-tail ones for several reasons.

Keyword 363
article thumbnail

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

These are often informational searches in the form of questions or longer-tail queries. However, when optimizing content for a top-of-funnel strategy, SEOs must consider longer-tail queries that do not necessarily have the high search volume that Keyword Planner bases suggestions on. This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines.

Funnel 241
article thumbnail

Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. Content is king. You need content. Gotta have that content.

article thumbnail

Google Adsense rewards super-quick page loads

Biznology

Image via Wikipedia. I have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is. by Chris Abraham.

Adsense 160
article thumbnail

The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In order to activate every single potentially viable blog and blogger, it is essential to create efficiencies of engagement, especially when your goal is to pitch further down the long tail of influentials than is practically possible by hand.

Blogger 210
article thumbnail

What is Keyword Search Intent?

Brightedge

Wikipedia pages, blog posts, and instructional videos). Therefore, the best, most relevant, and authoritative search results for this keyword would be product pages on e-commerce sites, versus a Wikipedia page defining “water bottles.”.

Keyword 52
article thumbnail

The progression of anchor text

Biznology

(Photo credit: Wikipedia). Biznology.com) and partial-match or long-tailed anchor text. Partial-match and long-tailed anchor text include a partial phrase or portion of the keyword or term you are trying to rank for rather than the exact term. Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile.

article thumbnail

Top 5 SEO Strategies to Help You Rank Higher

Contently

An SEO strategy is essential to playing the marketing long game. And don’t forget to find out your handful of long-tail keyword variations. ” Wikipedia even has a page with all their broken or “dead” links, so you can do this more easily.

Help 204
article thumbnail

Own Google Search Results With Featured Snippets

Blue Flame Thinking

During page construction, make sure your dev team is properly embedding h1, h2 and h3 header tags and list tags, where appropriate, into the page code to help Google easily recognize and extract your list. #4 Create internal anchor text links with long-tail keywords. Click through to a Wikipedia page that was awarded a snippet and look for the dozens of internal links in the page content.

article thumbnail

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Dwell Time : How long a user spends on your site. In other words, you have to hit those long-tail queries and, most importantly, ensure that your content is ranked in the top three spots for those queries. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

article thumbnail

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Writing that “By strategically implementing long tail keywords, you’re far more likely to rank high, attract the audience you desire, and show motivated prospects the way to your website” but “Your challenge is to identify the right long tail keywords,” Barry Feldman outlines six sources for finding those valuable-but-undertargeted phrases, including tables of contents on Wikipedia and common questions on forums.

Keyword 195
article thumbnail

Why paid search is still frustrating for searchers

Biznology

Photo credit: Wikipedia. But because they are matching these deep, long-tail keywords, they are showing searchers a far less specific answer to the question–a broad match for fence will match fence removal. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true.

Search 165
article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Write answers to these questions/subheaders in a paragraph that’s 40-60 words long.

SERP 295
article thumbnail

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. Long-tail keywords are more specific than broad or seed keywords, but they’re often easier to win in rankings because not everyone is trying to target them. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

article thumbnail

Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

If we link to Wikipedia , it’s considered an external link; we’d be passing authority to Wikipedia (not that it needs it), but not passing authority to our own domain. Secondary and long-tail keywords.

Sites 89
article thumbnail

The Cambrian Explosion and our obsession with “the next big thing”

Biznology

Photo credit: Wikipedia. Often, as this displacement process plays out, some of those perceived trends are dismissed as a pseudo-patterns or a gross misinterpretation of what was actually happening – you’ll find no shortage of people ridiculing the concepts of long tail and virtual worlds as relatively recent losing propositions now resting on the immense landfill of bad-ideas-that-sounded-good. You’ve heard it before, perhaps with different words.

Web 2.0 143
article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. In the book I said you should be the Wikipedia of your most important topics. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages.

SEO 217
article thumbnail

DIY SEO – How to Do It Yourself

flux.la

You may find it easier to rank for long-tail keywords rather than the highly competitive main keywords. Long-tail keywords are the queries people type into a search engine when they are looking for something specific – for instance “smart brown women’s shoes” rather than just “shoes”.

article thumbnail

Use Frequently Asked Questions to Your SEO Advantage

Biznology

Image via Wikipedia. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. An FAQ page is a great place to target some long tail keywords that can result in increased traffic. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts.

Question 141
article thumbnail

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge.

article thumbnail

Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is an impressive and relatively new feature, but it has many search marketers fearing for the long-term relevance of their jobs. Fortunately, there are a handful of strategies you can start implementing to avoid losing out to Knowledge Graph traffic in the long run.

article thumbnail

Use Frequently Asked Questions to Your SEO Advantage

Biznology

Image via Wikipedia. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. An FAQ page is a great place to target some long tail keywords that can result in increased traffic. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts.

Question 131
article thumbnail

5 SEO Lessons for the Modern Content Creator

Zoominfo

Use this opportunity to stand out with in-depth, long-form content. In addition, many Wikipedia pages contain a section with related terms– a handy place to find top keywords in the industry. Identify long-tail keywords: Once you have a batch of keywords, the next step is to identify long-tail keywords. Long-tail keywords are more specific and tend to have a lower search volume, but less competition.

Zoominfo 165
article thumbnail

How to Quickly Find Featured Snippet Opportunities For Your Site

accelerate agency

Who cares, however, as long as it’s you who’s grabbed the featured snippet for yourself? The strength of this tactic is shown by Wikipedia. In the USA, Wikipedia also own over 11% of all featured snippets according to Ahrefs.

Agency 52
article thumbnail

Are Keywords Market-Shares?

Biznology

Photo credit: Wikipedia. long-trail keywords, and such. They chose to continue to ignore the still-valid sales obtained from these long-tail keywords, as if they didn’t believe that customers were in fact searching for their product or service through so many different keywords. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from.

Keyword 202
article thumbnail

SEO 101: What You Can Do With Little Time and Budget

Method and Metric

It is a long term strategy that yields a strong ROI down the road because it reduces the need for additional advertising spend. The best place to start for most websites is to: Avoid broad terms and instead focus on long-tail search keywords.

Budget 71
article thumbnail

How to Start an Online Course pt.1 – Research and Tools

Method and Metric

This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Just like long-tail keywords , more specific topics have a higher chance of standing out from the crowd (as long as people are searching for it – see step 1).

Course 59
article thumbnail

Featured Snippets Drop to Historic Lows

Moz

Note that the MozCast 10K keywords are skewed (deliberately) toward shorter, more competitive phrases, whereas STAT includes many more "long-tail" phrases.

SERP 60
article thumbnail

SEO Content Checklist for 2019

Directive Agency

Step 3: What is the Long-tail Opportunity? . Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. Long Tail Pro. A great way to understand what Google understands to be topically related is to look at the Wikipedia page for the topic you are writing on. Tool: Wikipedia. Consistently creating content that readers love and search engines rank is no easy task.

Agency 40
article thumbnail

Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

As the focus will be more on addressing the intent of the end-users for search, long-tail-keywords will retain vitality while single strings will lose essence in the long run.

article thumbnail

Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers

Hubspot

The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. It seems that “short tail” key phrases with one or two words won’t be affected much by the change. These long-tail searches are the kinds of things you might say into your phone (or Dick Tracy watch, or Google Glass, or any other futuristic wearable computer you may have).

Hubspot 76
article thumbnail

How Bad Was Google's Deindexing Bug?

Moz

It doesn't contain many queries in the very-long tail, including natural-language questions. The graph below isolates our "Big 3" in MozCast: Wikipedia, Amazon, and Facebook. For something as consequential as sites falling out of Google rankings, 4% is quite a bit, but the long-term impact for most sites should be minimal.

URL 57
article thumbnail

How to Write for SEO: A Guide to SEO Copywriting

seo.co

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Just as long, rambling jokes often fail to be as clever as basic one-liners, simple content outperforms weighty content almost every time.

SEO 90
article thumbnail

How Deep Learning Revolutionizes B2B SEO

Valasys

key-word consistent content, relevant content, link building, promotion of long-tail-keywords & optimized meta-tags; other strategic factors have also be added as SEO has evolved. The dedicated sidebar displays brand-related data from Wikipedia, Wikidata platform, Google Plus & other social media channels & is highly important for marketers to feature themselves on.

article thumbnail

Blogger outreach is earned media PR, isn’t it?

Biznology

” (Wikipedia). Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers.

Outreach 221