long-tail vertical 
chiefmartech
OCTOBER 22, 2023
If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. Then there are a couple hundred category and vertical market leaders in the torso. And then there’s the long tail.
Top Rank Marketing
MARCH 25, 2024
Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. The approach is guided by personas, which often span verticals, functions, or buying committee roles. Target long-tail keywords to address specific search intent.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
chiefmartech
JANUARY 25, 2022
The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech. One, they see a very particular niche — functional, vertical, novel, etc.
Contently
MAY 18, 2018
One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.” These do much more for a writer than generate clicks.
Litmus
APRIL 13, 2021
While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. The ESP industry’s long tail. While those ESPs control the vast majority of market share, there’s a healthy long tail of ESPs in the marketplace as well.
Martech
NOVEMBER 16, 2022
Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term. In an ideal world, other websites within your vertical would link to you – it’s a natural fit. While links are often a necessity to rank in most competitive verticals, they’re not the only piece of the puzzle.
DAGMAR Marketing
DECEMBER 28, 2023
Pinpoint long-tail keywords with less competition that may be easier to rank for. For starters, in March of 2023, one of the latest new Google Local Services Ads updates to occur was when it introduced five new industry verticals. Estimate search volume to determine how competitive each keyword would be to rank for.
Expert insights. Personalized for you.
112 
Let's personalize your content