The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. and the URL itself.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Enter a URL or small list of keywords and get hundreds of suggestions for related search phrases, along with the monthly search volume and level of paid search competition for each term. 9) Long Tail Platinum.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. Verify the most and least crawled URLs.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. If you are focusing on ranking for long-tail keywords, you are going to suffer.

How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

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How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Pull the relevant URL from your website without you needing to enter it as a Display URL. Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction. DSA, on the other hand, is a great way to capture long tail and specific queries, especially for large inventory ecommerce sites with hundreds (or thousands) of product SKUs.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Long Tail & Bottom-of-Funnel Keywords. Long tail” is a term, when applied to search engine optimization, refers to keywords and keyword phrases that are more niche, and fall farther out on a demand curve (you can also think of it as keywords with multiple words/phrases within them).

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

Long Tail & Bottom-of-Funnel Keywords. Long tail” is a term, when applied to search engine optimization, refers to keywords and keyword phrases that are more niche, and fall farther out on a demand curve (you can also think of it as keywords with multiple words/phrases within them).

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

By inputting a core keyword or URL, the tool can generate a list of keywords automatically. It is a good way to generate organic keyword data, especially long tail keywords. It provides a keyword tool that helps marketers identify long-tail keywords.

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

URL Structure. Every webpage has a unique address called the uniform resource locator (URL). Good URLs are concise and descriptive, giving visitors a clear idea of what they can expect to learn on the page. Hyphens should separate words in URLs for clarity.

SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020

Marketo

The average voice search query is about 29 words long. In this case, Google Search Console will provide the problem and its location (in the form of a URL of Javascript file). You perform a search on your mobile device, and the web page is taking too long to load.

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Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Why You Should Use Long-Tail Keywords in Your SEO Campaign. 13) Unique Product URL.

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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Go for the relevant, long-tail keywords instead. Instead, there are many ways to research and find long-tail keywords that are right for your business.

How Can You Use Content to Rank Higher in Search?

Marketing Action

Organize it in a way that can be easily navigated by your site visitors, and optimize the page for that long tail question. URL structure should include the phrase using “-” in between words (not an under_score). Long Tail Search. “Build it and they will come.”

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Your piece of content does not have to be thousands of words long for it to appear. “Google it.”

Own Google Search Results With Featured Snippets

Blue Flame Thinking

That image will link to the competitor’s page, and their URL will appear on the image. Be as specific as you can by using long-tail keywords in the anchor text for your links whenever possible.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Give some thought to (and do some keyword research on) what kind of long, specific search terms your buyer persona might be using. For each blog post, focus on just one long tail keyword.

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

Despite only taking milliseconds, there’s a long process to be able to display a list of results that answer your question. Some examples: Content; Title and meta description; Heading tag; Images; URLs; Rich snippets. There are two types of keywords: head tail and long tail.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

Content Marketing: Now Serving Freshly Squeezed SEO Juice

Sales Engine

For example, the keywords that you use in your page title, URL, headlines (H1 tag), and occasionally throughout the content are still relevant.

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How Bad Was Google's Deindexing Bug?

Moz

What if we could isolate a set of URLs, though, that we could reasonably expect to be stable over time? Across the month of February, the MozCast 10K daily tracking set had 149,043 unique URLs ranking on page one. no clear dominant intent) The URL ranked at position #5 or better.

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SEO vs. SEM: This is a Silly Fight. They Are Both Amazing

Conductor

SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. This can help you achieve long term success.

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Optimize Your Content for Inbound Marketing: Part 2

Act-On

If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Don’t Fear the Long Tail. Or at least really long fragments.

The progression of anchor text

Biznology

In the early stages of linking, most sites would simply link with an exact match URL as the anchor text. Biznology.com) and partial-match or long-tailed anchor text. (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing.

19 Free SEO Tools That Should Be on Every Marketer’s Radar

Martech Advisor

You can use it to analyze meta-tags and content, generate canonical URLs to avoid content duplication, and lots more. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. You can check whether any of the links on your website/blog is broken, along with a URL score and overall domain assessment.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Your piece of content does not have to be thousands of words long for it to appear in the answer box. “Google it.”

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2020 Tips: The Importance of Intent-Based Marketing

Sharpspring

Think about how many times you’ve typed “Amazon” or “Facebook” into the browser address bar, knowing that if the URL doesn’t autocomplete, the site you’re looking for will be in the first few results. Is Intent the New Experience?

How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

Directive Agency

Lastly, for your own content, if you’re just getting started and you’re not the most authoritative player in a space — you’re a challenger brand, a startup — what you want to do is write for the long tail. Take the URL of the largest player in your space.

10 Easy Ways to Vary Anchor Text

Marketing Action

1 “Naked” URLs. Your own URL is a naturally occurring anchor text in your backlink profile. No text, no optimization, just a simple raw URL hyperlinked and pointing to your site. Naked URLs could include: www.Domain.com, Domain.com, and [link]. #2 5 Long Tail.

8 Essential SEO Tools for WordPress Bloggers

Altitude Branding

For example, do you need Yoast’s Readability analysis which tells you if your sentences are too long or too short? There are numerous alternatives to Yoast which helps you to control titles, meta descriptions, URLs, and snippets, such as SEOpress.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords? Long title tag? Use URL structures that help your visitors.

Everything You Need to Know to Dominate Local Search

Hubspot

That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords. Target long-tail keyword variations. Folks, there’s no point in having a listing if there is no URL.

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5 SEO Strategies You Need to Master [Infographic]

Crimson Marketing

Set a Canonical URL. “Canonical” means the one best URL. Use long-tail keywords. Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey.

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Strategies for a Successful Paid Search Campaign

Cody Ward

Another strategy would be to target very specific Long Tail keyword phrases that are searched less often, but are further down the purchase funnel. Targeting many of Long Tail keywords can add up to a significant revenue stream while building an online presence.

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10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile

Biznology

Claim Your Custom URL. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. My URL is [link]. Image via CrunchBase.