The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. and the URL itself.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Enter a URL or small list of keywords and get hundreds of suggestions for related search phrases, along with the monthly search volume and level of paid search competition for each term. 9) Long Tail Platinum.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. If you are focusing on ranking for long-tail keywords, you are going to suffer.

How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Pull the relevant URL from your website without you needing to enter it as a Display URL. Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction. DSA, on the other hand, is a great way to capture long tail and specific queries, especially for large inventory ecommerce sites with hundreds (or thousands) of product SKUs.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Long Tail & Bottom-of-Funnel Keywords. Long tail” is a term, when applied to search engine optimization, refers to keywords and keyword phrases that are more niche, and fall farther out on a demand curve (you can also think of it as keywords with multiple words/phrases within them).

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

Long Tail & Bottom-of-Funnel Keywords. Long tail” is a term, when applied to search engine optimization, refers to keywords and keyword phrases that are more niche, and fall farther out on a demand curve (you can also think of it as keywords with multiple words/phrases within them).

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

By inputting a core keyword or URL, the tool can generate a list of keywords automatically. It is a good way to generate organic keyword data, especially long tail keywords. It provides a keyword tool that helps marketers identify long-tail keywords.

How Can You Use Content to Rank Higher in Search?

Marketing Action

Organize it in a way that can be easily navigated by your site visitors, and optimize the page for that long tail question. URL structure should include the phrase using “-” in between words (not an under_score). Long Tail Search. “Build it and they will come.”

Own Google Search Results With Featured Snippets

Blue Flame Thinking

That image will link to the competitor’s page, and their URL will appear on the image. Be as specific as you can by using long-tail keywords in the anchor text for your links whenever possible.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Give some thought to (and do some keyword research on) what kind of long, specific search terms your buyer persona might be using. For each blog post, focus on just one long tail keyword.

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL.

How Bad Was Google's Deindexing Bug?

Moz

What if we could isolate a set of URLs, though, that we could reasonably expect to be stable over time? Across the month of February, the MozCast 10K daily tracking set had 149,043 unique URLs ranking on page one. no clear dominant intent) The URL ranked at position #5 or better.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

19 Free SEO Tools That Should Be on Every Marketer’s Radar

Martech Advisor

You can use it to analyze meta-tags and content, generate canonical URLs to avoid content duplication, and lots more. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. You can check whether any of the links on your website/blog is broken, along with a URL score and overall domain assessment.

Content Marketing: Now Serving Freshly Squeezed SEO Juice

Sales Engine

For example, the keywords that you use in your page title, URL, headlines (H1 tag), and occasionally throughout the content are still relevant.

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Optimize Your Content for Inbound Marketing: Part 2

Act-On

If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Don’t Fear the Long Tail. Or at least really long fragments.

SEO vs. SEM: This is a Silly Fight. They Are Both Amazing

Conductor

SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. This can help you achieve long term success.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Use a keyword research tool like the Google Keyword Planner or SEMRush to see what long tail keywords (those that are 3 words or more) are most commonly searched for in your industry. Simply enter the site's URL and you'll receive a score for that site.

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Creating Quality Content in 2019 (For Search Engines and People)

Moz

Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words. And why should you focus on long-tail keywords for blog post titles?

The progression of anchor text

Biznology

In the early stages of linking, most sites would simply link with an exact match URL as the anchor text. Biznology.com) and partial-match or long-tailed anchor text. (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing.

How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

Directive Agency

Lastly, for your own content, if you’re just getting started and you’re not the most authoritative player in a space — you’re a challenger brand, a startup — what you want to do is write for the long tail. Take the URL of the largest player in your space.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Your piece of content does not have to be thousands of words long for it to appear in the answer box. “Google it.”

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10 Easy Ways to Vary Anchor Text

Marketing Action

1 “Naked” URLs. Your own URL is a naturally occurring anchor text in your backlink profile. No text, no optimization, just a simple raw URL hyperlinked and pointing to your site. Naked URLs could include: www.Domain.com, Domain.com, and [link]. #2 5 Long Tail.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords? Long title tag? Use URL structures that help your visitors.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

The following content factors that increased from last year in top ranking URLs: Length of text in characters = 8, 313 and word count = 975. Here are some interesting technical factors and tips on how to create a robust site architecture from the top ten ranking URLs: Average sitespeed is 0.99

Strategies for a Successful Paid Search Campaign

Cody Ward

Another strategy would be to target very specific Long Tail keyword phrases that are searched less often, but are further down the purchase funnel. Targeting many of Long Tail keywords can add up to a significant revenue stream while building an online presence.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

So while it’s technically free to optimize for SEO, it is a long-term visibility strategy that won’t deliver fast results in the beginning. Target long-tail keywords. There are plenty of tools out there that can help you brainstorm long-tail keywords. In your URL.

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10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile

Biznology

Claim Your Custom URL. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. My URL is [link]. Image via CrunchBase.

Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. URL if possible.

How to Make Your Blog Posts SEO-Friendly [Checklist]

Hubspot

1) Focus on 1-2 long-tail keywords. Long-tail keywords may be more efficient to use since website visitors searching long-tail terms will often be more qualified. c) URL. Search engines also look to your URL to figure out what your post is about.

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Search and Replace Will Change Your Blog Forever

Biznology

If you’ve been blogging for a long time, your life has probably changed a number of times. I believe I made URL changes to all mentions of www.newmediastrategies.net and www.edelman.com as well.

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Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Client education is key for long-term, sustainable SEO success.

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

Pick the right keywords, preferably long tail keywords. Keywords that have more than three words are called “long tail keywords”. Ranking: Since long tail keywords are more specific, they can rank higher in response to the more detailed, longer queries people make today.

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. I believe that this platformization will steadily reshape the “long tail” of the martech market.