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Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords via @sejournal, @ab80

Search Engine Journal

Learn the benefits of using highly targeted search terms packed with intent. Here's how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target.

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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

The challenge is that fragmented intent doesn’t deliver targeted traffic. Look for long-tail keywords, which are expanded and targeted phrases. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. But are they the right visitors?

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Enhancing for mobile means keeping in mind voice search and how your target audience can find you that way. Create long-tail keywords from your topic list.

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Accurate keywords are essential in contextual targeting

illumin

Using accurate keywords is a critical part of contextual targeting. This situation is where using well-planned long-tail keywords is of the utmost importance. Use specific keywords for contextual targeting In contextual targeting , accurate keywords are essential. It also means using specific keywords.

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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.”