long-tail startup 
chiefmartech
OCTOBER 22, 2023
And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. And then there’s the long tail. So why do people launch long tail martech ventures?
chiefmartech
DECEMBER 5, 2023
Thanks to a flurry of AI-powered startups, the landscape grew 18.5% We dive into a thorough examination of what’s happening in the long tail of martech apps. we see a relatively constant balance with torso apps (large specialist apps, generally north of $100 million in revenue) and small apps in the tail (everything else).
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chiefmartech
MAY 2, 2023
But the rate at which new startups have launched has consistently outpaced the exit rate of those who leave the arena, whether victorious or dead. But the distribution of that long tail varies from category to category. But it’s the same dualistic story we’ve seen for the past 12 years in martech.
chiefmartech
JANUARY 25, 2022
The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech. Either way, the long tail is where the magic is.
Martech
AUGUST 2, 2022
We are still seeing significant investment activity in established players and startups. stacks quickly start to look very different; the long tail of products found in stacks is very long. While some say there are too many martech solutions and the sector is over-invested, that’s not what the money shows. In the U.S.,
Martech
MAY 3, 2022
“The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. But it makes one wonder how much of the admittedly long tail of the martech space is made up of those kinds of companies.
seo.co
FEBRUARY 24, 2022
There is a big difference between startup SEO and enterprise SEO. Why Is Your Startup Special? Unless a startup has acquired an existing site with an existing, aged backlink profile, established brands will have thousands more earned and promoted backlinks with an established profile over decades of work. Backlink Catch-up.
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