chiefmartech

MAY 2, 2023

While competition grows and economic pressure rises — both forces that should lead to greater compression of the landscape — barriers to entry for software products continue to fall and the size of the underpenetrated portion of the market for many of these capabilities remains tantalizingly large. Of course, this can’t go on forever.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

Webbiquity

APRIL 13, 2022

Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience. One powerful example of timeliness is this post about the chicken shortage from supply chain software provider ToolsGroup.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? However, for more competitive keywords, you should opt for less competitive long-tail phrases.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

chiefmartech

DECEMBER 5, 2023

We dive into a thorough examination of what’s happening in the long tail of martech apps. we see a relatively constant balance with torso apps (large specialist apps, generally north of $100 million in revenue) and small apps in the tail (everything else). But there’s more to the story.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

GreenRope

NOVEMBER 8, 2020

10 Surprising things you didn’t know about Software Developer, Anderson Manly. Anderson manages systems and software at GreenRope, specializing in Linux systems administration and Perl software development. He currently resides in the beautiful Pacific Northwest and is a long-time resident of Washington state.

Software 52

Software Ad Agencies Ad Building Personalization 52

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. Live chat software can boost your lead generation efforts significantly. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. Ensuring Alignment of Marketing and Sales.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

chiefmartech

JANUARY 25, 2022

The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech. Either way, the long tail is where the magic is.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. It’s all part of what is expected to be a half $1 trillion cloud software industry in 2022.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

MAY 3, 2022

Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution. But it makes one wonder how much of the admittedly long tail of the martech space is made up of those kinds of companies. No wonder it’s a long tail. And why not? A treasure map.

Marketing Management 108

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 108

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. Here are a few key features that help the best software tools stand out from the rest: The Right Media Channels. This article looks to guide you toward an answer.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Brightedge

JANUARY 25, 2024

These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

KoMarketing Associates

APRIL 1, 2020

For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries. Blog Posts supporting long-tail keyword opportunities. In branded search results , it can be important to pay attention to ratings and reviews being created across third party websites.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Salesforce Marketing Cloud

MARCH 25, 2024

SMBs collectively have the power to shift entire industries, define new requirements for enterprise software, and essentially change the way all of us work. MBAs and economists will tell you that their power comes from the fact that the economy can only support a limited number of large enterprises, creating a long-tail market for SMBs.

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Marketri

FEBRUARY 22, 2024

If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot. The top will be lopped over time, and companies and their marketers need to adjust their content marketing strategies accordingly.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. The content can also be converted to PDF format for use in offline customer service interactions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

SalesIntel

AUGUST 7, 2023

That is, marketers must optimize their content to a more natural tone and queries, and when comparing SEO software options like Ahrefs vs Semrush , businesses can gain fresh insights into working queries. To do this, you can leverage advanced SEO software that will let you get fresh insights into working queries.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. The ESP industry’s long tail. While those ESPs control the vast majority of market share, there’s a healthy long tail of ESPs in the marketplace as well.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. I’ve illustrated it as an oscillating wave of expansion and contraction soaring upward on the back of a much larger wave of continuous software growth. Certainly the structure of the modern software industry helps explain the behavior we see in martech and other SaaS markets.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. During my research, I realized the keyword phrase“lead generation softwares” was also a strong contender. Don’t ignore long-tail keywords (longer, more specific phrases).

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. People have lots of choices.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more. Did they search long-tail, specific keywords?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Scarlett Finley is a business-savvy affiliate marketing specialist with a wealth of experience in high-growth software companies.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Write answers to these questions/subheaders in a paragraph that’s 40-60 words long. Often shows up for searches around software, products, hotels, restaurants, recipes, and more.

SERP 295

SERP Features Google Top of Funnel 295

DAGMAR Marketing

DECEMBER 28, 2023

We Discovered How ChatGPT Can Help Simplify the Creation of PPC Campaigns ChatGPT is artificial intelligence software that consists of a large language model, which enables its users to insert a prompt, and it will generate a response. Pinpoint long-tail keywords with less competition that may be easier to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Zoominfo

OCTOBER 22, 2020

If you have a product or service or a piece of software that integrates well with Salesforce or NetSuite or Microsoft Azure, Amazon(AWS), targeting with technographics is incredibly valuable and makes your message more relevant. We also include over tens of thousands of long tail company attributes: Benefit plan end dates.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

chiefmartech

JUNE 4, 2023

It shouldn’t be surprising that this same dynamic is happening in software. And, of course, 11,000+ martech products , which is just a fraction of the 100,000+ business software apps listed on G2. In general, software platforms need a large user base in order to persuade developers to invest in building to them.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We The software Sentry sells is based on an open-source program and is itself open-source. We took a slightly different approach.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

NuSpark Consulting

MARCH 5, 2017

The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Supercharge long-tail keywords. Review your seed keywords (1-2 keywords in the query), and expand them with longer-tail versions; those with 3 or more words in the query.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

BOP Design

NOVEMBER 3, 2021

You do want to have a good mix of specific long tail keywords and a bit more broad, top of funnel, search terms as well. For example, “Accounting Software” and “Accountant Software” are very similar terms and can be used interchangeably on a page. Check out the buying terms article for more detail.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Fount Media

OCTOBER 11, 2021

The best you can do this is by choosing to add long-tailed keywords to your content. Let us say – your b2b business specializes in providing softwares to b2b companies. In this case, you need to consider the long-tailed keyword – software for b2b companies rather than just considering softwares.

Tactics 52

Tactics Long Tail Marketing B2B Business 52

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. No more having to glue together exports from free or paid softwares and toolbar extensions! Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities.

SEO 111

SEO Research Enterprise Management Tools 111

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

chiefmartech

APRIL 24, 2018

If we were to organize them by valuation, the resulting graph would illustrate a classic long tail: a handful of multi-billion dollar giants in the “head,” quickly tapering out across a very long “tail” of thousands of smaller firms. Marketing should be — and can be — better.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111