Brightedge
FEBRUARY 10, 2022
Long-tail keywords account for over 90% of search queries. The good news is that identifying, targeting and ranking for long-tail keywords is a straightforward and cost-effective process. Where Does the Idea of the “Long Tail” Come From?
seo.co
APRIL 5, 2022
Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.
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Biznology
DECEMBER 10, 2012
These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. Think about the number of sites that will rank for something as broad as “shoes”. In order to niche it down to a more specific (long tail) keyword, think about your specialty. SEO is extremely important, but it’s a long term process.
Single Grain
AUGUST 20, 2019
In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. There is less competition, no fear of bigger brands outranking you, and you can easily bring in more traffic to your site.
Biznology
SEPTEMBER 23, 2014
Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach. With the long tail, “all the other blogs,” we dig deep. The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.
Webbiquity
AUGUST 9, 2012
Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms.
Conductor
NOVEMBER 18, 2021
There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x
Webbiquity
NOVEMBER 23, 2020
Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space.
Biznology
DECEMBER 15, 2016
Managers of large sites must balance search AI with navigation IA. Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially.
Single Grain
DECEMBER 30, 2019
Site Diversity update. SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution.
Hubspot
NOVEMBER 17, 2011
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. If you haven't started integrating long tail keywords into your search strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search.
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Hubspot
APRIL 2, 2015
Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. Why use a long-tail keyword phrase instead of something shorter? Because the big box retailers of the world have already optimized for short-tail keywords, and your small business won’t be able to compete.
Lead Liaison
DECEMBER 29, 2015
Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever. Long-tail lead nurturing gives your brand the chance to build solid relationships while becoming a trustworthy, helpful source of information. What Is Long-Tail Lead Nurturing?
Single Grain
NOVEMBER 27, 2019
If you are acquiring organic traffic to your website via long-tail searches , you need to keep a closer watch on them. Any changes in traffic from long-tail keywords might be due to the BERT algorithm. Keep your site mobile-friendly.
Single Grain
AUGUST 30, 2019
Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Ahrefs’ Site Explorer tool can give you that information without your having to manually look up every keyword you rank for in Google: If you do find out that you have content in featured snippets, don’t think that your work is done. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. Are you ready for SEO in 2020?
Single Grain
JULY 30, 2019
Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. So if your SEO is failing, check your site dwell time. Here are some super easy ways to increase your UX: Improve Site Speed. You can check your site speed using a tool Google developed called PageSpeed Insights , which is free. SITE SPEED IMAGE.
Webbiquity
NOVEMBER 5, 2019
For example, Forbes often covers financial technology and software (fintech), so if that’s your target market, you may want to do a search like this: site:forbes.com fintech software. How long has it been since you’ve done a redesign? SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Maintain Efforts Long Term. This eliminates visitors that quickly left the site without completing an action.
Webbiquity
JULY 19, 2016
And of course, keyword stuffing, as an SEO tactic, is long dead. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. 9) Long Tail Platinum. Generate keyword ideas along with search volume, organic rank difficulty, current ranking sites, and paid competition.
Webbiquity
APRIL 2, 2019
Long-Tail Keywords Perform Best. As such, there’s been extra focus on making sites more mobile-friendly over the past few years. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. If well over one-third of potential customers are visiting your site from their phones, it has to be easy to navigate! #2. Long-Tail Keywords Dominate Searches.
Hubspot
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea? Is Targeting Long-Tail Keywords Ever a Bad Idea?
Contently
FEBRUARY 3, 2022
When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow.
Single Grain
NOVEMBER 20, 2019
As a result of voice search, you’ll be getting less traffic to your site, because people will hear just one answer to their query – which means no full page of results to scroll through. Marketers have made a career from the consumer’s tendency to get a little distracted during the journey of seeking answers to a question, but now that they’re only getting one specific answer from an audio speaker, there are no visual distractions and no backlinks to send them bouncing around your site.
readwrite
JUNE 17, 2008
Even Google buries their Blog Search option way down in the “More” drop down menu on their site. Blogs are conversational in nature, Levy said, and the long tail network that Technorati is assembling will allow brands to be part of that via very targeted advertising. Appealing to the long tail is a smart play for Technorati. The post Long Tail Ad Network Makes Sense for Technorati appeared first on ReadWrite.
Webbiquity
DECEMBER 4, 2019
However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content. It reflects the level of authority and popularity the search engines assign to your site.
Hubspot
OCTOBER 27, 2010
These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Whether the notion of the "long tail" resonates with you or this idea of "blue ocean" keywords works, the key to attracting more free traffic to your site from search engines is to create more great content on your site than your competitors do. Use SEO to drive more visitors to your site.
EMagine B2B Blog
MAY 21, 2018
SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. It’s important to define a long-tail keyword question that is relevant to your business and then write a targeted piece of content with that exact match long-tail keyword in the most important places ie: title tag, H1, links etc. To do this, start by writing a list of long-tail keyword style questions.
seo.co
MAY 16, 2021
The checklist items outlined in this article will help you establish a strong foundation for SEO with the right applications, the necessary foundations, and the essential on-site SEO tasks you need to perform. What keyword search phrases are bringing people to your site.
seo.co
NOVEMBER 1, 2021
We hope this post on keyword search volume will help you understand the topic better and use the tools so you can reliably predict which keywords will drive more traffic to your site and produce more engagement and sales. Information to create site traffic estimates.
Industrial Marketing Today
JUNE 11, 2011
I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers. Advantages of a blog site. Creating a fully integrated blog site would mean maintaining and updating just one online marketing asset versus two or more.
seo.co
MARCH 25, 2022
The higher your site’s domain authority, and the higher your page’s page-level authority, the more likely you’ll be to rank for searches relevant to the content topic at hand. A perfect example of an on-site, internal link on SEO.co. Secondary and long-tail keywords.
Mailmunch
MARCH 4, 2021
Voice search is an important aspect and an actively developing function on large global platforms and sites with worldwide recognition. First of all, sites that provide useful and relevant information should think about optimizing voice search. Adapt the site for mobile devices.
seo.co
DECEMBER 22, 2020
What is Site Structure? + Why Does Site Structure Matter? Creating an Ideal Site Structure. + 7 Tips for Improving Your Site Structure. What is Site Structure? Every website has a site structure. To reiterate, every website has a site structure.
Moz
JANUARY 20, 2021
Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites.
Fathom
AUGUST 19, 2014
Using Google Site Search to Find Content Gaps on Your Website. Google Analytics offers an extremely useful tool for websites that feature a site-search bar. Site search provides all the terms that visitors have searched for once they’ve arrived to your website. These search terms are extremely useful since they provide direct insight into what your site visitors are looking for. Using Search Terms to Find Valuable Long-Tail Keyword Terms.
accelerate agency
SEPTEMBER 1, 2020
All these categories can provide featured snippet opportunities for your site. Who cares, however, as long as it’s you who’s grabbed the featured snippet for yourself? With that in mind, you’ll doubtless want to know how you can find featured snippet opportunities for your site.
seo.co
OCTOBER 25, 2021
The goal of SEO is to increase your search visibility, which in turn will increase your site traffic. Google ranks sites based on a combination of two broad categories: relevance and authority. Off-site optimization (link building). Site Speed. Clear unnecessary site data.
Fathom
OCTOBER 15, 2015
How Long Tail Keywords Can Drive Traffic In Organic Search”. However, if you’re only optimizing for short-tail, broad terms, you could be driving too much un-qualified traffic to your site. Whether it’s a UK vs. US domain, or completely different domains or sites, if they’re all yours and are competing to rank for the same terms, you could be your biggest competitor. It is just as important that your blog be as optimized as any other page on your site.
Single Grain
AUGUST 24, 2021
It is not easy to manage a site consisting of several thousand pages or to track the performance of hundreds of keywords. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Site structure optimization.
seo.co
OCTOBER 6, 2021
Google doesn’t publish how its algorithm works, and there are hundreds of independent, technical variables that can determine how your site ranks. The goal of SEO is to increase your search visibility , which in turn will increase your site traffic. Site Speed.
Biznology
JUNE 8, 2018
But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. I have published a lot of content on keyword knowledge graphs on this site.
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