seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Top Rank Marketing

FEBRUARY 5, 2024

If you want to earn high SERP rankings and drive the right audiences to your content in a digital environment where everybody’s churning out content like there’s no tomorrow, you’re going to have to find a way for your content to rise above the rest.

SEO 96

SEO Marketing & Strategy Content Lead Scoring 96

ClickZ

JULY 16, 2021

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Brandpoint

MARCH 13, 2023

Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers. Branch out into their specific questions using long-tail keywords.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

seo.co

MARCH 14, 2022

Search engines like Google Home use artificial intelligence (AI) to understand natural speech patterns and respond accordingly using algorithms that analyze words, grammar, syntax, topic/domain knowledge, and so on. In other words, voice search and AI is able to disambiguate keywords that a text search might not pick up.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Brightedge

MARCH 31, 2022

Have you ever typed a simple question into a search engine—something like “How long does it take to bake a potato?”—only only to be confronted with a wall of 12,000 words of largely irrelevant information? Sometimes, publishing long-form content is the best way of catering to searcher intent. Google Hates Pop-Ups.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Webbiquity

OCTOBER 27, 2020

In fact, it was found that text searches are most commonly one to three words long. Voice-based searches, on the other hand, are often over seven words long. By using schema, you can increase the chances of your website appearing as a rich result in the search engine results pages (SERPs). Image credit: Moz.

Optimization 250

Optimization Marketing & Strategy FAQ Long Tail Marketing 250

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). It involves identifying and analyzing the words and phrases that users type into search engines when looking for information, products, or services. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). The average voice search query is about 29 words long. You perform a search on your mobile device, and the web page is taking too long to load. Tip #5: Long-Tail Keyword Research. Why is that?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Each of these features are keyword goldmines — all three of them link to new SERPs from terms that are semantically related to the searcher’s original query.

SERP 61

SERP Keywords Ad Building Stats 61

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. In fact, a full 75% of U.S.

eCommerce 115

eCommerce Paid Content Features Trends 115

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. Remember, SEO takes a long time and there are no quick wins. How you win the SERPs is by sticking with your particular narrative throughout an entire article, and at the same time, fulfilling the intent of that query,” Reaves adds. Reaves says.

SEO 111

SEO FAQ Content Work Management 111

ClearVoice

APRIL 12, 2022

A strong content brief will provide your writers with all of the information they need to create an effective article for your audience, including word count, messaging, the topic or angle and the target audience for the piece. Research your competitors and notice how their content ranks on search engine results pages (SERPs).

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Funnel Envy can help. The magic balance? Combine them both!

Paid Content 62

Paid Content PPC Traffic SEO 62

Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Analyze SERP Results for Your Primary Keyword. To begin analyzing the search intent of this primary keyword, you should start by searching for your keyword in a search engine to see the top SERP results.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

SalesIntel

AUGUST 7, 2023

And you want to be in the top results in SERPs or get into Featured Snippets because Google typically responds to speech-based queries with only a couple of results, either from snippets or from the top of relevant SERPs. Incorporate conversational words like “I,” “We,” “You,” and so on. seconds or less.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

seo.co

FEBRUARY 10, 2020

In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. SEO is a long-term strategy, and a competitive one; it takes time to develop the authority necessary to reach rank one, and even more time to usurp your top competitors, who are already sitting at rank one. The Variables.

Google 105

Google Long Tail Marketing Domain SERP 105

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult.

SEO 85

SEO Long Tail Marketing Tools SERP 85

KoMarketing Associates

MAY 14, 2019

Consider the longer tail terms that are most relevant to the post. Ranking for the shorter tail, super competitive terms may be a long shot right now, but if you can build visibility around the longer tail targets first – you’re on the right track. Evaluate Top SERPs. Optimize Your Title. If any, from what sites?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Brightedge

FEBRUARY 16, 2021

BERT – Bidirectional Encoder Representations from Transformers – is a neural network-based technique for natural language processing and has the ability to better understand the full context of your query by looking at all of the words in your search. BERT models have the ability to perceive that a word as simple as “to” matters a great deal.

Google 125

Google Long Tail Marketing Keywords FAQ 125

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. When you start typing a query into Google’s search bar, you might notice words or phrases popping up underneath what you’re typing. Use Google Suggest for Identifying Long Tail Keywords. What is Google Suggest?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

Adobe Experience Cloud Blog

JANUARY 25, 2018

In other words, over half of the page results you see when you search on Google have at least one video embedded within their pages. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. To prepare for that, target long-tail keyword phrases that sound more conversational.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

ClearVoice

MARCH 9, 2023

The operative word here is “continual.” This strategy then changed to the use of short- and long-tail keywords. In other words, you want the end user to eventually buy your product or service. Checking your online reviews and local listings to ensure positive word of mouth. It needs to evolve.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Stevens & Tate

JANUARY 25, 2021

The word umbrella will peak at different times depending on the location. 6. Use Long-Tail Phrases. It may be difficult to rank high on the SERPs for a phrase like “Caribbean Cruise”, but you can make it to the top of the search results using a long-tail variation of this phrase. 7. Use Top Charts.

Trends 72

Trends SEO Google Long Tail Marketing 72

Huptech Web

AUGUST 11, 2023

They type in a few words hoping to find what they seek. How do we find those divine words that will lead our target audience to our virtual doorstep? By understanding your audience, you can gain insight into the words they use to communicate, the search phrases they utilize, and the answers they seek.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Marketing Insider Group

FEBRUARY 1, 2021

In other words, it was more about the company than the clients and customers. In other words, you’ll understand buyer intent – the probability that a consumer will purchase your product or service. Moz’s Keyword Explorer and SERP Analysis tool allows you to analyze competitor rankings for target keywords.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

ClearVoice

AUGUST 7, 2023

Are all the top-ranking pages using 1,200-word articles? You need to have 1,200 words. ” So you create a TOFU long-form piece about that topic. And despite being a challenge, a comprehensive long-form content strategy will increase your chances of ranking and make the effort worthwhile. You have to do that too.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

The Lead Agency

JUNE 20, 2019

In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. If you break down everything on your website into simple words and phrases, then these words become your primary keywords. How do I Find Long Tail Keywords? Why are Keywords Important?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. It’s no coincidence that the majority of webpages ranking on the first page of SERPs contain H1 tags. Okay, so what’s the big deal?

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

seo.co

DECEMBER 19, 2021

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. Source: [link]. It reads the article.

Optimization 115

Optimization Keywords SERP SEO 115

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). In other words, you can make sure your visitors are within your target demographics and at the right phase of the buying cycle. Will you use a combination of head keywords and long-tail phrases?

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Martech

NOVEMBER 10, 2022

To make sure you’re automating the entire process, check to see if your keyword research tool can: Suggest similar, related and long-tail keywords with various search volumes based on a seed keyword. Highlight SERP features for every keyword. Show you how volatile a keyword SERP is and how authoritative its players are.

Marketing Automation Services 76

Marketing Automation Services Automation Top of Funnel Work Management 76

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. This is particularly useful when there are potential keyword traps — words and phrases that sound good, but have dual meanings or a mismatched intent. Work together to achieve SERP domination.

PPC 101

PPC Work Management SEO Top of Funnel 101