Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. For most website owners that are just getting started with SEO, it’s not advisable to after the high search volume keywords right away, even though those are the ones that appear to be the most attractive to target. A high search volume also means high competition and it could take years to begin to see any traction.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? For example, a broad search term could be “marketing automation.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords via @sejournal, @ab80

Search Engine Journal

Learn the benefits of using highly targeted search terms packed with intent. Here's how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

B2B Leads in the Long Tail of Search

Webbiquity

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searchedtail” terms.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” How the long tail AdWords approach works for blogger outreach. ” The long tail of blogger outreach. ” How to engage bloggers down the long tail.

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Savvy marketers have realized that an increasingly high percentage of search queries are now configured as phrases of several words or more. They are accustomed to asking their phone’s search assistant queries, and that in turn is how search results are determined. Search Engine Optimization google search engine optimization

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. To ensure your company or brand names can be found quickly and easily in Chinese search engines, you have to use keyword research tools specific to China. The Dropdown Keyword Suggestions and Related Search. Baidu Search Term Report Tool.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

Enter Search Engine Optimization. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. These keywords tend to have higher search volume, but they don’t necessarily reflect a specific website persona or match the user’s search intent. Long-tail Keywords. Long-tail keywords are multi-word phrases and more effective because they’re highly relevant to your business.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

If Chauncey Gardiner — Chance the gardener –did search, he would use the gardening analogy as well. The upside of including all of these internally-linked text phrases–these hypertexts–in the piece/post before publishing is in order to make sure the very first Google Bots and Search Engine Spiders see these links during their initial, most ambitious, spidering as opposed to maybe some later spidering. This is good for search.

Search Engine Marketing and Optimization

QuanticMind

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. If the keyword doesn’t have an appropriate bid, it won’t appear in top searches and won’t get clicked. long-tail keywords like Freckled Mint TCHO-colate Chip and Strawberry Tres Leches) are like many flavors in the ice cream shop that have not turned around (i.e.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. Google has evolved from being a search engine to an answer engine.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Search Engine Optimization (SEO). Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly.

Are you using social media for search keyword research?

Biznology

If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. But even the smartest searchers are refining their searches according to what they need right now. If you aren’t using social listening in your search keyword research, ask yourself why.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. Users are getting increasingly specific when entering a search query online. These neglected, long-tail keywords offer amazing ROI.

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. Users are getting increasingly specific when entering a search query online. These neglected, long-tail keywords offer amazing ROI.

Cognitive content strategy

Biznology

Managers of large sites must balance search AI with navigation IA. At a certain point, tagging alone can make findability worse than semantic search without tagging at all. When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Cognitive search: The antidote to poor tagging. Their only recourse is to use search.

7 search engine optimisation best practices in 2019

Altitude Branding

Below are 7 search engine optimization best practices that you should follow in 2019. Search engine rankings revolve around inbound links. As long your content is high in quality, you can expect people to naturally link to your website. Not only does this hurt their brand, but also their traffic because they often neglect long-tail keywords. The key to creating content that is well-optimized is to write for humans, not search engines.

Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Focusing on text search. While text search remains important, it’s no longer the only search method.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content. Search query “information on how to _”. Search query “I need a __”.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. For example, Forbes often covers financial technology and software (fintech), so if that’s your target market, you may want to do a search like this: site:forbes.com fintech software. How long has it been since you’ve done a redesign? Converting organic search traffic.

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall.

What Is the Google BERT Search Algorithm Update?

Single Grain

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. This results in much more accurate search results.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Long title tag?

Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

One of the most important search engine marketing strategies is choosing the right keywords. As a search engine marketing pro, you’ve hopefully done your homework on keywords. That’s why all search engine marketers worth their salt are organized and diligent when it comes to minding the keyword farm. Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. Check your search triggers.

VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to entertain us when we ask it questions like “ Do you love me? Voice search is fast becoming more common, and conversational AI is developing quickly to keep up. What Is Voice Search? Searching for content in audio or video files. Beginner’s Guide to Voice Search SEO.

How to Optimize your SEM Program for the Next Big Thing: Voice Search

QuanticMind

The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice SearchThe rapid advancement and proliferation of voice assistant technology are introducing exciting opportunities for companies in consumer-facing industries.

SEM 40

The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords? A long tail keyword is a very targeted search phrase that contains 3 or more words. Why Target Long Tail Keywords?

Six SEO Facts About All High-Ranking Content

Webbiquity

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Fact : In mid-2016 , mobile search overtook desktop search as the dominant Google search vehicle. Long-Tail Keywords Dominate Searches.

Six Successful Strategies for Voice Search Optimization

Webbiquity

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular.

Search 162

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. And of course, keyword stuffing, as an SEO tactic, is long dead. Enter any keyword phrase and get dozens of suggestions for related search terms.

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Furthermore, Jennifer Slegg offers a great explanation on how lots of queries imply question while not explicitly asking one: For example, someone searching for ‘Daniel Radcliffe’s height’ are really wanting to know ‘how tall is Daniel Radcliffe?’ To identify those opportunities: Type the main term into Serpstat’s search box.

12 Reasons Your SEO Strategy Is Failing

Single Grain

SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Overlooked SEO: Optimizing Images and Video For Search. Start with setting up Google Analytics and Google Search Console. NOW UPDATED!

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition.