How to Create Search Engine Friendly URLs

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. If you’re thinking “but isn’t a URL just my web address” well no not exactly. You can think of a URL as the unique search engine I.D. Chaning Your URL Path.

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?


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What is SEM (Search Engine Marketing) and how it relates to SEO


If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. To ensure your company or brand names can be found quickly and easily in Chinese search engines, you have to use keyword research tools specific to China. The Dropdown Keyword Suggestions and Related Search. Baidu Search Term Report Tool.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. Google has evolved from being a search engine to an answer engine.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic


I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content. Search query “information on how to _”. Search query “I need a __”.

Blog SEO: How to Search Engine Optimize Your Blog Content


Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Long title tag?

The Ultimate Guide for Mastering Long Tail Search


But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords? A long tail keyword is a very targeted search phrase that contains 3 or more words. Why Target Long Tail Keywords?

12 Reasons Your SEO Strategy Is Failing

Single Grain

SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Overlooked SEO: Optimizing Images and Video For Search. Start with setting up Google Analytics and Google Search Console. NOW UPDATED!

The 17 Best Keyword Research Tools for SEO and SEM


What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. And of course, keyword stuffing, as an SEO tactic, is long dead. Enter any keyword phrase and get dozens of suggestions for related search terms.

The importance of accurate keyword difficulty scores


30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. In this post, we’ll go through each factor, explaining their importance and influence on search engine marketing and lead generation success. Open Graph Tags (Title, Description, URL, Image).

Creating Quality Content in 2019 (For Search Engines and People)


Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. I’m not saying you can’t write about your business when it makes sense, but in order to attract someone to your blog, you need to answer the questions and problems that they’re searching for answers to. Keywords are the words and phrases typed into search engines.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. First, Test Your Website's Performance in Search. If they fail on this front, users are less likely to use the search engine again.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result Titles.

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3 Tips for Improving eCommerce Search Engine Optimization


Also, like many people I’m not sure what site is going to have what I need or want and I like to explore different options, so I turn to search engines. Here are 3 tips to improving search engine optimization for your product pages: 1. Categorize and Optimize Product Page URLs. Search engines use page URL’s as a major resource for understanding the content of each page of your website.

10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile


Claim Your Custom URL. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. My URL is [link]. Instead of simply adding a URL, edit the text to a more descriptive and SEO-friendly term like “My Content Marketing Strategy blog.”. There’s almost no chance you have the time to participate in this many groups, but LinkedIn search and Google don’t know the difference. Image via CrunchBase.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). What are Dynamic Search Ads? DSA campaigns are the easiest and quickest way to reach relevant search queries based on the content of your website. How are DSA campaigns different than traditional search campaigns?

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” “Google it.”

Google took my keywords. 10 resources to get them back


Most people find a website (including yours) by first typing keywords in the query box of a search engine. Google has always “not provided” some keywords but it is now encrypting all keyword search activity — except for clicks on Google ads. Or both according to Search Engine Land : He that giveth also taketh away. It also gives you keyword searches, seasonality and density. Image via CrunchBase. Keywords are the currency of the internet.

SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020


What is Voice Search? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity.

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Best of 2009: SEO Tips, Part 1


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. sites including “kayaks&# or “kayaking&# will show up on a search for “kayak&# ). Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

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12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Long-Form Content. Voice Search Optimization.

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11 tips and tools to jump-start your SEO


Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. 54% of people come to a website from a search engine (source: Forrester ). Photo credit: Sean MacEntee.

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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

On Wednesday, April 29, 2020, at 10:00 AM PDT, we’ll be hosting a free webinar to help raise funds for those impacted by COVID-19 and also to help small business owners (or those new to SEO), leverage the power of search engine optimization to grow their business.

Why Keyword Mapping is Essential to Reach Your Content Marketing Goals


Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. On-page optimization for your website can be a long and disorganized process, before and after implementation. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics. Aim to understand exactly what kinds of keywords, their keyword difficulties, and Google-based search intent you should be going after.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. Fast SEO Competitive Analysis by Search Engine Watch. Social Network, Ghost Town Or Key Driver Of Local Search?

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL.

The progression of anchor text


As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. In the early stages of linking, most sites would simply link with an exact match URL as the anchor text. and partial-match or long-tailed anchor text. (Photo credit: Wikipedia).

How to Optimize Your URLs for Search [Quick Tip]


One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time. Keep this checklist in your back pocket to optimize your own URLs for SEO, or share it with a colleague or new hire that''s responsible for content creation and publishing. Search engines get it.

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For AdWords In ABM, Add the Right AI


Scrawl your offer, value prop or site URL on each bill. Earlier this year, it announced it was applying machine learning to in-market audiences: “It analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.”. AdWords can be very, very viable for ABM, so long as you’re employing the correct AI tool to build your targeting efforts.

How to Launch a Successful SEM Campaign for Higher Education


Search Engine Marketing for Higher Education: Everything You Need to Know. For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). In fact, according to a recent survey, 97% of students will initiate contact with a university and it is absolutely critical not only to build and maintain a relevant digital presence , but also a “robust search functionality.”

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late


Is the search term itself losing traction? Is the search term itself losing traction? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Go back to SEMrush and enter the post in the top search bar again. See if the keyword now has a search feature. Search features include: Featured snippet (FS). Use Google Search Console.

Best SEO Guides, Tips and Resources of 2010


Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. How can PDF content be optimized for search? by Search Engine Guide.

17 Helpful SEO Tools and Tool Reviews


For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. A slick free tool that reports, for any full URL: linking domains, inbound links, most linked countries, most linked keywords, page rank of linking domains, and new links within the past 30 days.

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How to Launch Successful SEM Campaigns for Higher Education


Search Engine Marketing for Higher Education: Everything You Need to Know. For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). In fact, according to a recent survey, 97% of students will initiate contact with a university and it is absolutely critical not only to build and maintain a relevant digital presence , but also a “robust search functionality.”

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