Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? This is because it’s getting hard to find search results that don’t include any SERP features.

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Google has evolved from being a search engine to an answer engine.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition. SERP analysis.

Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Focusing on text search. While text search remains important, it’s no longer the only search method.

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

The biggest change to SEO next year is going to be the growth of voice search. 50% of all online searches will be voice-based by 2020. With voice search on a smartphone or desktop, it’s still good enough to have your links appear on the first page of Google search results. If you’re not worried yet, let me lay it out for you: When voice search overtakes text search, only one search result will matter. How to Optimize Your Brand for Search Engines.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Long title tag?

12 Reasons Your SEO Strategy Is Failing

Single Grain

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. SEO changes every day because Google and the other search engines are constantly updating their algorithms. If you aren’t addressing your users’ burning questions, don’t expect Google to show your page in the SERPs. NOW UPDATED!

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Furthermore, Jennifer Slegg offers a great explanation on how lots of queries imply question while not explicitly asking one: For example, someone searching for ‘Daniel Radcliffe’s height’ are really wanting to know ‘how tall is Daniel Radcliffe?’ To identify those opportunities: Type the main term into Serpstat’s search box.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs.

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Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

Moz

Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.

Keyword Strategies for eCommerce Search Engine Optimization

Hubspot

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1. Long-tail keywords are longer keyword phrases that are descriptive versions of a general root keyword. Photo Credit: Search Engine People Blog.

15 Quick Ways to Boost Your SERP Results

accelerate agency

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. Worthwhile results can only come through hard work over a long period of time. We’ve drawn together 15 of those quick ways to boost your SERP results below.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs.

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Six Successful Strategies for Voice Search Optimization

Webbiquity

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. It’s always important to remember that no matter how good your rankings, the top 2 or 3 or even 4 results are likely to be search or shopping ads. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing.

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

That’s because search engines are more fluid, faster, and smarter, too. Search marketing now needs to change as a result, too. How B2B Search Engine Result Pages are Evolving. Search engine result pages (SERPs) looked largely the same, no matter what you searched for. Go ahead and search for anything now. Where are the typical search results you’re used to seeing? But what does this have to do with B2B searches?

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” “Google it.”

12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Long-Form Content. Brand SERP Optimization.

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE

Increasing your search engine rankings is not a one-off task. If you’re reading this article, you probably already know that content marketing is a primary way to go about increasing your search engine rankings. How long should your content be? Primarily your goals, who your customers are, what search terms they’re using (when searching for companies like yours in Google), and how to organize the information so customers can find it.

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SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020

Marketo

What is Voice Search? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity.

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There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Moz

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). because we’re going to learn how to mine the SERPs for SEO gold!

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

and “how high should I aim to rank in Google search results?”. And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Keep reading to find out what you should do, shouldn’t do, and could do (but may not want to do) as you embark on your journey to increase your inbound lead generation with the help of Google search results. Q: Should I focus on monopolizing SERPs?

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Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. On-page optimization for your website can be a long and disorganized process, before and after implementation. In SEMrush, you can search the keyword rankings of your competitor’s whole website, core pages, or content pages (or all of them). Obtaining quality backlinks are another indicator of why or why not a competitor is ranking highly on the SERP.

The Scope of SEO and Digital Marketing Expertise

Webbiquity

Search engine optimization (SEO) is at the core of digital marketing success. SEO is a vital early-market strategy for new ventures and startups, as it produces cost-effective, long-lasting results. Search Engine Optimization Creates Brand Awareness.

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Why Every Writer Should Learn Basic SEO Principles

Contently

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience. However, because I’m obsessed with Rick and Morty , I knew the search terms that fanatics like me wanted to read about. Instead, let search algorithm constrictions propel your work.

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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Effective content marketing in today’s digital space should appease your audience as well as search engines. Analyze the First Page of SERPs. The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. Analyze the First Page of SERPs. Is it long or short-form content?

The progression of anchor text

Biznology

As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. Biznology.com) and partial-match or long-tailed anchor text. Partial-match and long-tailed anchor text include a partial phrase or portion of the keyword or term you are trying to rank for rather than the exact term. (Photo credit: Wikipedia).

Tracking SEO for Blended Business

Method and Metric

SERP performance tracking. Tracking search performance at this level will tell you if people in your neighbourhood are seeing your shop in their searches. This is a low-key way to assess if people are searching for your business details. Brand search performance.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. As a result, the company was criticized for unethical search ranking and ad placements and a public debate ensued over the ethical responsibilities of the search engine giant. One potential benefit is the Baidu SERP will be significantly less crowded.

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What Personalized Search Results Mean for SEO

Marketo

Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. of respondents do not realize that their search results are personalized. In reality, it has been almost ten years since all search results were the same for everyone. There are a number of factors that influence a user’s search engine results page (SERP).

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