B2B Leads in the Long Tail of Search

Webbiquity

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about).

Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. A high search volume also means high competition and it could take years to begin to see any traction.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. What are Long Tail Keywords?

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. It takes a lot of time and effort to outrank your competition because mostly bigger brands are competing with your site for short-tail or head keywords.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do, remove most of your competition, and find traffic that converts 2.5 And that means you need to know about long tail keywords. The heads and tails of keywords.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Savvy marketers have realized that an increasingly high percentage of search queries are now configured as phrases of several words or more.

Using Long Tail Keywords Strategically

Marketing Action

Long tail” keywords often contain as many as five to seven words. Consider the person who searches for “digital camera” (710 million results). Now consider the person who searches for “canon digital rebel xti 10.1mp digital slr ef-s 18-55mm f/3.5-5.6

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. How long has it been since you’ve done a redesign? Converting organic search traffic.

Search Engine Marketing and Optimization

QuanticMind

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. If the keyword doesn’t have an appropriate bid, it won’t appear in top searches and won’t get clicked.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

If Chauncey Gardiner — Chance the gardener –did search, he would use the gardening analogy as well. The upside of including all of these internally-linked text phrases–these hypertexts–in the piece/post before publishing is in order to make sure the very first Google Bots and Search Engine Spiders see these links during their initial, most ambitious, spidering as opposed to maybe some later spidering. This is good for search.

Six SEO Facts About All High-Ranking Content

Webbiquity

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Guest post by John Aaron.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable.

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead. 9) Long Tail Platinum.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. Google has evolved from being a search engine to an answer engine.

7 search engine optimisation best practices in 2019

Altitude Branding

Below are 7 search engine optimization best practices that you should follow in 2019. Search engine rankings revolve around inbound links. As long your content is high in quality, you can expect people to naturally link to your website.

Cognitive content strategy

Biznology

Managers of large sites must balance search AI with navigation IA. At a certain point, tagging alone can make findability worse than semantic search without tagging at all. Cognitive search: The antidote to poor tagging. Humans don’t like long lists of things.

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. Not every ad will appear on every search related to that keyword.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity

Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

And Google has only one goal with it: make search better for the searcher. ” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution.

Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

One of the most important search engine marketing strategies is choosing the right keywords. As a search engine marketing pro, you’ve hopefully done your homework on keywords. Check your search triggers. Also, check out your main competitors’ search queries.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. Why long-tail keywords?

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “information on how to _”.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

Are you using social media for search keyword research?

Biznology

If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.

How to Optimize your SEM Program for the Next Big Thing: Voice Search

QuanticMind

The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice Search

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12 Reasons Your SEO Strategy Is Failing

Single Grain

SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed.

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Serpstat is one of the tools that has a handy filter allowing you to focus on keywords typed into a search box that result in featured results.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

The biggest change to SEO next year is going to be the growth of voice search. 50% of all online searches will be voice-based by 2020. With voice search on a smartphone or desktop, it’s still good enough to have your links appear on the first page of Google search results.

Choosing your keywords for SEO

Cody Ward

Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Short-tail and long-tail keywords.

Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

Moz

Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.

Creating Quality Content in 2019 (For Search Engines and People)

Moz

Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Keywords are the words and phrases typed into search engines.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. How Can I Go About Finding Long-Tail Keywords?