Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. 9 Strategies We Used to Double E-commerce Conversion Volume (with a 3X+ ROAS). For a small budget, we won’t even do pillar, attribute or long tail.


How to Tell if You’re Wasting Money on Google Ads


For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. In this case, we recommend looking at percentage of the long tail keywords with clicks. So we recommend using a ROAS threshold instead of Conversions.


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SEM for Financial Services: Everything You Need to Know


So while it’s technically free to optimize for SEO, it is a long-term visibility strategy that won’t deliver fast results in the beginning. Target long-tail keywords. There are plenty of tools out there that can help you brainstorm long-tail keywords.

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Optimization Tips for Conquering Amazon

Martech Advisor

Common metrics include ACOS (average cost of sales, aka Ads/Sales), ROAS (return on ad spend, aka Sales/Ads), keyword rank, sales volume and profit (total revenue minus ad cost). The trick here is to respond immediately and effectively to head off long-term issues with your campaigns. Remember, we’ve come a long way from just selling books. From algorithms to its level of competition, Amazon’s marketplace has evolved dramatically.

A Guide to Choosing the Best Paid Search Management Software


When targeting low volume (long-tail keywords) with limited associated data, QuanticMind uses NLP to substitute data from similar keywords and generate accurate bids: This unique strategy allows bidding technology to make informed decisions on keywords with little performance data.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Optimize ad campaigns for long-tail keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues


QuanticMind is another third-party bid automation software that can also optimize bids when data is scarce, for example in the case of long-tail keywords with few conversions. This software uses Natural Language Processing (NLP) to estimate the value of long-tail keywords/product groups. For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%. In 2019, businesses are investing more in PPC performance marketing than ever before.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018


If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. There’s no opportunity to benefit from long-term residual traffic like with SEO.

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17 Best Paid Media Tools for Marketers

Single Grain

As long as you have a working Google account, you are all set. CTR, long-tail keywords. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions. The power of paid media extends far beyond the scope of organic reach.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value


Depending on your team’s level of sophistication, it may or may not be – but with sufficient analysis you should have an understanding of how increases or decreases in bids create more efficient CPA or ROAS numbers on your keywords. In this Guide , you’ll learn about how the long-tail keywords get a meaningful keyword-value. Even with minimal click and conversion data, the long-tail is able to have context-rich bids calculated and pushed, every time.

SEO vs PPC: How to Prioritize Your SEM Strategies


If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Considering that 50% of search queries are four words or longer, targeting long-tail keywords with SEO gives you more opportunity to appeal to the needs and interests of search engines users. Long-term benefits. There’s no opportunity to benefit from long-term residual traffic like with SEO.

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Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign


Long tail keyword research tools. The majority of searches that go through Amazon every month are specific, long-tail queries. So you should focus on identifying these relevant terms using long tail keyword research tools, such as Ahrefs or Ubersuggest.

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

In just four months, the Wizards won a 277% ROAS. We can at least partly attribute this success to the wisdom of the company in targeting long-tail keywords instead of highly-competitive ones and adjusting their overall AdWords strategy during the busiest shopping days of the year.

Why At-Scale SEM Programs Need Bid Optimization Technology


Predictive modeling is a statistical strategy that has been around for a long time, but with machine learning, it’s possible to create non-linear models using supervised learning. The platform can also help solve the issue of data scarcity: if you have low volume or long-tail keywords with little data, QuanticMind determines their value using deep learning text-recognition and Natural Language Processing, or NLP.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. Content marketing has lower up-front costs and deeper long-term benefits than paid search. UPDATED FOR 2020!

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Making Big Data Actionable for Paid Search Optimization


Further, tools like these can provide other functionality that is built off of your data–such as forecasting ROAS or ROI. While fundamentally the same, there are nuances that stand out: Natural language processing (NLP) allows long-tail keywords with little to no data to still have accurate keyword values associated because NLP shares data from semantically similar keywords with more data, based on scoring algorithms.

Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance


The resulting information gaps create strategic disadvantages and long-term marketing inefficiencies. But there is often a lack of integration expertise within marketing teams, creating dependencies on IT teams with long project backlogs. From a variety of different targeting strategies to long-tail keyword bidding, paid search advertisers have a bewildering number of ways to optimize campaigns for their audiences.