How to Tell if You’re Wasting Money on Google Ads

QuanticMind

For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. In this case, we recommend looking at percentage of the long tail keywords with clicks. So we recommend using a ROAS threshold instead of Conversions.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

So while it’s technically free to optimize for SEO, it is a long-term visibility strategy that won’t deliver fast results in the beginning. Target long-tail keywords. There are plenty of tools out there that can help you brainstorm long-tail keywords.

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A Guide to Choosing the Best Paid Search Management Software

QuanticMind

When targeting low volume (long-tail keywords) with limited associated data, QuanticMind uses NLP to substitute data from similar keywords and generate accurate bids: This unique strategy allows bidding technology to make informed decisions on keywords with little performance data.

Optimization Tips for Conquering Amazon

Martech Advisor

Common metrics include ACOS (average cost of sales, aka Ads/Sales), ROAS (return on ad spend, aka Sales/Ads), keyword rank, sales volume and profit (total revenue minus ad cost). The trick here is to respond immediately and effectively to head off long-term issues with your campaigns.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Optimize ad campaigns for long-tail keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

QuanticMind is another third-party bid automation software that can also optimize bids when data is scarce, for example in the case of long-tail keywords with few conversions. For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%.

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Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

QuanticMind

In the case of SEM, natural language processing can be used to fill in the gaps for data-scarce keywords – such as the ever-present long-tail keywords you know contain higher buying intent, but tend to have too little data to be actionable.

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17 Best Paid Media Tools for Marketers

Single Grain

As long as you have a working Google account, you are all set. CTR, long-tail keywords. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions. The power of paid media extends far beyond the scope of organic reach.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. There’s no opportunity to benefit from long-term residual traffic like with SEO.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. There’s no opportunity to benefit from long-term residual traffic like with SEO.

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Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

QuanticMind

Long tail keyword research tools. The majority of searches that go through Amazon every month are specific, long-tail queries. So you should focus on identifying these relevant terms using long tail keyword research tools, such as Ahrefs or Ubersuggest.

Making Big Data Actionable for Paid Search Optimization

QuanticMind

Further, tools like these can provide other functionality that is built off of your data–such as forecasting ROAS or ROI. It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business.

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

In just four months, the Wizards won a 277% ROAS. We can at least partly attribute this success to the wisdom of the company in targeting long-tail keywords instead of highly-competitive ones and adjusting their overall AdWords strategy during the busiest shopping days of the year.

Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Predictive modeling is a statistical strategy that has been around for a long time, but with machine learning, it’s possible to create non-linear models using supervised learning. Search Engine Marketing is a complex strategy that will only grow more challenging in the future.

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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

The resulting information gaps create strategic disadvantages and long-term marketing inefficiencies. But there is often a lack of integration expertise within marketing teams, creating dependencies on IT teams with long project backlogs.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. Content marketing has lower up-front costs and deeper long-term benefits than paid search. UPDATED FOR 2020!

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