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Long-Tail Keywords: A Comprehensive Guide

Brightedge

Long-tail keywords account for over 90% of search queries. The good news is that identifying, targeting and ranking for long-tail keywords is a straightforward and cost-effective process. Where Does the Idea of the “Long Tail” Come From?

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How To Choose the Right Long-Tail Keywords

SEMrush

Long-tail keywords are a great way to reach a more targeted audience for less money & effort. Keyword ResearchLearn how they work & how to choose the right to create the best SEO content strategy.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web. A long tail keyword could be “marketing automation for Adwords PPC.”.

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Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

One of the first steps of an SEO campaign is keyword research. Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. SEO is extremely important, but it’s a long term process.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

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Mizuno running long tail outreach marketing case study

Biznology

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach. With the long tail, “all the other blogs,” we dig deep. The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.

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What are Long-Tail Keywords? And How to Find Them

Conductor

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x

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B2B Leads in the Long Tail of Search

Webbiquity

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” How the long tail AdWords approach works for blogger outreach. ” The long tail of blogger outreach. ” How to engage bloggers down the long tail.

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The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. While that is happening, we task our seven blogger researchers with finding everyone else, using a very well-thought-out collection of keyword phrases. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

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Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

Ensuring high-quality traffic with a focused, strategic SEO plan means you can narrow your efforts to gain visits from the physicians, patients, caregivers and researchers that are most likely to add to your bottom line. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Long-tail Keywords. But, an SEO strategy that uses long-tail keywords will give you an advantage.

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PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. These neglected, long-tail keywords offer amazing ROI.

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PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. These neglected, long-tail keywords offer amazing ROI.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 9) Long Tail Platinum.

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. Trend #2: Keyword Research Will Be Even More Important.

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Are you using social media for search keyword research?

Biznology

If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Yes, you can use keyword research tools (including free ones, such as Google Keyword Planner) to find related words to the ones you are currently using, but there are benefits in going beyond keyword research tools.

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Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

Research and write as much as you feel would add to the value of the piece. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Learn More : * SEO Keyword Research Made Easy in 2020. * Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Does Adding a Section Help a Post Rank for Long-Tail Keywords?

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Cognitive content strategy

Biznology

Humans don’t like long lists of things. The psychological research on this is uncontroversial: humans can only parse seven plus or minus two things at a time—words in a sentence, sentences in a paragraph, menu items, etc. But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. Managers of large sites must balance search AI with navigation IA.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Use Market Research to Understand Your Audience. Successful B2B marketing strategies start with research. Narrowing the aim of your marketing efforts requires focused research. Without research, marketers have less data for helping the sales team address the main points of potential customers. Research should inform every strategy and marketing decision. Resources and data commonly used for this initial research include: Industry reports.

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When it comes to Big Data, don’t forget the small stuff

Biznology

Procter & Gamble’s cleaning innovation was the result of a research project to invent not a better mop, but a better cleaning agent. Researchers at Continuum, an innovation agency P&G engaged for the project, spent hundreds of hours watching people mop floors without results. A Continuum research spilled coffee grounds on the floor, then watched as their elderly test subject reached not for a mop but with a broom and damp paper towel.

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3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. In other words, there’s no need to do a large amount of keyword research for product pages. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. Why use a long-tail keyword phrase instead of something shorter? your long-tail keyword.

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Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever. Long-tail lead nurturing gives your brand the chance to build solid relationships while becoming a trustworthy, helpful source of information. What Is Long-Tail Lead Nurturing?

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What Is the Google BERT Search Algorithm Update?

Single Grain

Thang Luong, senior research scientist at Google Brain, tweeted this prior to the launch of BERT: A new era of NLP has just begun a few days ago: large pretraining models (Transformer 24 layers, 1024 dim, 16 heads) + massive compute is all you need.

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The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and phrases and dumps them as much as possible into blog articles.

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How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure that your content hits all the bullets I listed above, because if it doesn’t, it won’t be long until someone else creates something that does. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. SEO Keyword Research Made Easy in 2019. If you wait too long, it will be too late and someone else will take your spot.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. SEO Keyword Research Made Easy in 2019. We used to be able to throw up a page about a super specific long-tail keyword and see it rank in no time – even if we were competing against big brands. NOW UPDATED! This post has been refreshed for 2019. Enjoy!

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How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. Good research will be handy in giving you what you need to rank better in result pages. We’re going to address it in this post: What is keyword research? How to do keyword research? What is keyword research?

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VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

Research demonstrates that voice recognition software is: 3X faster than typing (in English) on a mobile screen. So the customer journey will likely be more impulsive, reducing the research stages because you’re only presented with one option (unless you ask for more). Long-form content – Google still likes long-form content: The average result that a voice query draws from is 2,312 words. Target long-tail, conversational keywords. Alexa. Cortana.

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The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research. New to keyword research?

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Defining Your B2B’s Voice Search Strategy In 2018

EMagine B2B Blog

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. It’s important to define a long-tail keyword question that is relevant to your business and then write a targeted piece of content with that exact match long-tail keyword in the most important places ie: title tag, H1, links etc. To do this, start by writing a list of long-tail keyword style questions.

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Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

It occurred to me that applying the essence of their theory to your keyword research strategy could open up a sea, if you will, of opportunity. These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement!

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Paid search strategy: It’s all about dealing with scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Of course, long-tail keywords imply new bidding scenarios. Needless to say, this is especially handy in the case of the long-tail.

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Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way. Often these will be highly specific, long-tail keywords that signal purchase intent. (To To find out more about long-tail keywords, read this blog by Brian Bird.)

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My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

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Improve Your SEO Research With SEO Tools

Brightedge

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. In this post, we’ll cover five essential pillars of SEO research in 2022.

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Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content. If you aren’t sure what your audience is looking for, do some keyword research. Guest post by Mathew Jade.

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Use Keyword Research to Drive Your Content Operation

Kapost

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. The post Use Keyword Research to Drive Your Content Operation appeared first on Kapost Content Marketing Blog. Done right, they can also inform your editorial. Content Creation Digital Marketing

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Keyword Research: How To

The Lead Agency

In order to identify the keywords that resonate with your target audience this, you could talk to your customers directly or by creating forums and community groups, as well conducting some of your own keyword research with a tool like Keyword Explorer. How do I Find Long Tail Keywords? There are a few keyword research tools that you can use to find new keywords, build on your current ones and look at the competition levels for each keyword. What is a Keyword?

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