Convince & Convert

AUGUST 17, 2015

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Higher Relevancy, More Conversions. Image via BigStockPhoto.com.

Long Tail Marketing 151

Long Tail Marketing Elasticity Tips Public Relations 151

EMagine B2B Blog

APRIL 22, 2019

There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. One of these focuses on optimizing for a smaller set of keywords that are extremely relevant to your business and reflect the intent of the user more precisely. Long-tail Keywords. Generic Keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords SEO High Quality Lead 80

QuanticMind

JUNE 14, 2019

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. These specialized B2B techniques will ensure you’re targeting the right keywords, attracting relevant traffic and driving valuable outcomes with your SEO content. #1.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Biznology

DECEMBER 10, 2012

Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition.

Long Tail Marketing 80

Long Tail Marketing Keywords SEO PPC 80

KEO Marketing

OCTOBER 23, 2015

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

Long Tail Marketing 48

Long Tail Marketing Keywords SEO Sales Qualified Leads 48

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. This situation is where using well-planned long-tail keywords is of the utmost importance. Content that uses specific and relevant keywords ensures that ads reach the correct audience. Relevance is a critical factor when choosing keywords.

Keywords 99

Keywords Cost Per Click Long Tail Marketing CPC 99

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Lead Liaison

DECEMBER 29, 2015

Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever. What Is Long-Tail Lead Nurturing?

Long Tail Marketing 48

Long Tail Marketing Lead Nurturing Marketing Automation Automation 48

Launch Marketing

SEPTEMBER 13, 2023

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.”

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

QuanticMind

SEPTEMBER 11, 2015

Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

QuanticMind

SEPTEMBER 11, 2015

Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

Webbiquity

OCTOBER 21, 2022

A good copywriter knows how to select main keywords and separate long-tail keywords. High-quality, relevant, informative content ranks higher than average copy. Write Unique and Long Blog Posts. This should be between 50 and 80 characters long, with 65 characters being ideal. Pick the Correct Keywords.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Navigate the Channel

SEPTEMBER 7, 2023

In this article, we will delve deep into the world of keywords , their relevance, and how they can still impact your SEO efforts in 2023. Instead, it encourages the integration of diverse but contextually relevant vocabulary into web content. First and foremost, long-tail keywords tend to attract a more targeted audience.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Spiralytics

AUGUST 31, 2023

Knowing how to find low-competition keywords allows you to uncover untapped opportunities for creating relevant and engaging content. READ: How Long Does It Take To Get To The First Page Of Google 2. Another method for analyzing competitor keywords is by manually searching for them in Google.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

chiefmartech

DECEMBER 5, 2023

We dive into a thorough examination of what’s happening in the long tail of martech apps. we see a relatively constant balance with torso apps (large specialist apps, generally north of $100 million in revenue) and small apps in the tail (everything else). But there’s more to the story.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Top Rank Marketing

MARCH 13, 2024

Keywords are the terms, phrases and queries that users enter into search engines to surface relevant content. Topical maps branch out from head keywords into related semantic long-tails that explore sub-topics in further depth. What is a keyword strategy in SEO?

Keywords 112

Keywords Top of Funnel Long Tail Marketing Marketing & Strategy 112

seo.co

NOVEMBER 22, 2021

Understanding Search Relevance for Consumers. A relevant search influences 39% of the purchasers. And to make your site relevant, try adding words that are searched more often by the consumers, such as “how-to” to your content. Why are many people switching from short-tail keywords to zero volume keywords?

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Unfortunately, it’s an impossibly competitive term because it’s relevant to every tech solution.” Both technically true!

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Brightedge

JUNE 15, 2020

Choose specific, long-tail keywords to optimize for that include “near me” or the city where the firm is located. Specifically, for keywords relevant to law SEO, the CPC of a Google Ad can be costly. Write unique content for the aggregator site that isn’t already on your site.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Scoop.it

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. When you create a website , it is essential to strategically incorporate relevant keywords into the URL.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Are searchers even looking for long form content on this topic? However, keep in mind that terms with the highest monthly search volume may not be the most relevant or focused terms to target.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Adobe Experience Cloud Blog

JANUARY 9, 2020

Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. When your audience asks a question, the leading article most relevant to the question they asked will be sent to them. . The average voice search query is about 29 words long. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Marketing Insider Group

MAY 24, 2023

Date Range for Relevant Information Supplying timely data in your articles is one way to help you establish authority. A statistic from 10 or even five years ago may not be relevant to your audience anymore. This tip can help you uncover more ideas for long-tail keywords.

Search Marketing 295

Search Marketing Google Optimization Tips 295

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. By focusing on current trending topics, your site demonstrates its authority, credibility, and relevance. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Contently

MARCH 14, 2023

But your content must also be useful and relevant to your audience’s needs — in a language your readers understand. The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Optinmonster

JANUARY 4, 2024

Brian recommends optimizing around medium tail keywords to get the most bang for your buck when it comes to search engine optimization and RankBrain. He says, “when you optimize your page around a medium tail keyword (and make that page awesome), RankBrain will automatically rank you for that term… and thousands of similar keywords.”

Traffic 105

Traffic SEO Tips Dwell 105

Navigate the Channel

DECEMBER 20, 2023

These should be the most relevant terms that describe what you offer. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

ClearVoice

SEPTEMBER 12, 2022

The following metrics should be used to ensure you are moving the needle in the right direction on ranking for keywords relevant to your industry and most likely to be used by your future clients. There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Marketing Insider Group

FEBRUARY 22, 2021

Content lets you focus your authority around just one or two topics (and relevant subtopics). Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. Add images to every piece of content you publish and make sure they’re relevant to the topic. Images make content better.

Domain 335

Domain Long Tail Marketing Content Keywords 335

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

seo.co

JUNE 11, 2023

However, long-tail keywords are just the first step to the evolution a proper content marketing strategy. Instead, the search engine needs a guarantee that your website offers accurate information about the relevant topic that your keywords represent. As a result, you create more subject-related backlinks.

Lead Ranking 64

Lead Ranking Long Tail Marketing SEO Lead Scoring 64

Brandpoint

NOVEMBER 8, 2021

It got picked up after three months and we improved from position 78 to four on all long-tails as well. I made sure that we had answered for every relevant trade in the home improvement industry. Created relatively long page content (compared to most product pages!) We shared through social media channels and on Outbrain.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

The Lead Agency

JUNE 19, 2023

Such posts serve the purpose of providing relevant and valuable information to other businesses that are interested in your industry. SEO-optimised blog posts that contain relevant keywords are more likely to rank higher in search engine results pages (SERPs), leading to increased organic traffic and better lead generation.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

seo.co

OCTOBER 7, 2021

When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?” High relevance to your brand, product or service. Content writing.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

SmartBug Media

JULY 26, 2023

It’s the relevant, impactful content that enhances their relationship with a brand. They can be variations or synonyms of the primary term or keyword phrases, often referred to as long-tail keywords. Set yourself up for success by identifying the keywords that will help you improve your ranking, relevance, and authority.

SEO 96

SEO Marketing Strategy Marketing & Strategy Content Marketing 96