Biznology

OCTOBER 4, 2011

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Big celebrities and even bigger bucks. And then there’s earned media marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Zoominfo

MARCH 17, 2021

However, for more competitive keywords, you should opt for less competitive long-tail phrases. Connect your brand with your SEO – Public Relations & B2B SEO Best Practices. It’s common to rank for multiple keywords. Focus on Your Website.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Biznology

OCTOBER 17, 2017

So we focus on reaching the long-tail. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Many hands make light work.”. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

MAY 3, 2023

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. As long as the trust is built, we can be up front that we don’t know but it’s a bet we stand behind. You won’t have all the answers.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

B2B Marketing Insights - WE

JUNE 8, 2022

Keyword research tips: Research your Competition Use Google related terms in search results for keyword ideas Use SEO tools to help you research keywords Identify long-tail keywords Prioritize your keywords. It will save you time in the long run and help keep your content strategy aligned with business objectives.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Biznology

JANUARY 24, 2017

But even in our wheelhouse, the long-tail, the micro-influencers, there’s a lot of value even if you’re budgeted to pay.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

seo.co

FEBRUARY 24, 2022

Playing catch up is possible, but doing it at scale may require outside help, including link building , public relations and perhaps even a potential domain acquisition with existing links. I always like to use Amazon as the perfect example of targeting the long tail. The second best time is today. Ignore Analytics.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

ClearVoice

JULY 5, 2022

For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting. However, the content these search terms bring up tends to be lists of blog post ideas, not articles on how to develop a long-term strategy for generating content.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. Some clients retain us yearly and we can turn those hundreds of posts to thousands of posts per year.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

seo.co

JANUARY 20, 2021

Playing catch up is possible, but doing it at scale may require outside help, including link building , public relations and perhaps even a potential domain acquisition with existing links. I always like to use Amazon as the perfect example of targeting the long tail. The second best time is today. Ignore Analytics.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. The relationship graveyard is full of missed connections. Here’s a secret: all the best PR men and women are really persistent. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

B2B Marketing Traction

NOVEMBER 23, 2010

The Internet created the long tail of demand, and we as marketers thank our lucky stars. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

JANUARY 3, 2012

You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always do both, right?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Don’t Let the Audience Tail Wag the Advocacy Dog.

Outreach 155

Outreach Blogger Top of Funnel Skype 155

Biznology

JANUARY 10, 2012

Long-tail blogger outreach is like long-tail Google AdWords advertising. In the same way that Google AdWords rewards its clients for trying harder and digging deeper into the “long tail” in order to find new, under-served, markets, the blogosphere also rewards specialization and laser-targeting.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

JANUARY 17, 2012

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Be the catalyst of your natural social media success. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

OCTOBER 2, 2012

Keep your ear to the ground and be sure to interview prospects and everyone else to find out what the cutting edge of your industry’s language is as well as what the long tail of your prospects’ language is as well — and then make sure that this language is constantly rolled into the already rich dough that is your businesses Internet (..)

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Be the catalyst of your natural social media success. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

SEPTEMBER 26, 2013

However, by diversifying your online marketing tactics and investing in others -- like long-tail search terms, content, public relations, social media, and even paid search -- you are building your online presence and safeguarding against future ranking fluctuations. 6) Short Term vs. Long Term. 3) Personalization.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

flux.la

FEBRUARY 1, 2020

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. It will help your business afloat in the long run if implemented well. There are times that title tags and meta description appear too long to show in portrait mode on mobile phones.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

FEBRUARY 17, 2011

Give back to the network long before you make any ask. "Hi Public Relations Faux Paus. Set yourself up with an editorial calendar filled with engaging content (with some long tail keywords weaved into the mix) and stick to that schedule. Don’t Spam Social Media. Come bearing gifts and helpful advice.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

WebMarketCentral

APRIL 15, 2008

Not only it is easier to gain attention on StumbleUpon than many other bookmarking sites, the tail of traffic is much longer. If you don't want the public to edit the pages on your Wetpaint site, as administrator you can lock each one. Indeed, it is currently the reigning champ for promoting many types of Websites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Folks are even savvy pretty far down the long tail, deep into the wild west of the micro-influencer. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Solid ground? These are amazing times.

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Convince & Convert

MAY 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Are You Slow Enough to Succeed in Social Media? link] James Ball Very cool Jay.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 20, 2012

Anyway, let’s keep moving on because we could keep talking about this for a long time. I’m not necessarily making a statement about CNN but the fact that they have been doing this Eye report thing for a long time. DJ and I were talking during the prep, as I think you may have dialed-in and overheard the tail end of this.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Biznology

DECEMBER 27, 2016

Micro-influencer marketing is the new long tail. Punch hard through the entire campaign clear through to the final hours. Selling is to hunting like marketing is to trapping. Exploit the hours employees spend on social media. Today’s online influencers are wicked tough. Search + Social = Online Reputation Management.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

AUGUST 30, 2016

Mizuno running long tail outreach marketing case study. My online influencer research and engagement process. 7 ways to use bloggers in your content marketing strategy. Lessons from marketing leaders who took big risks. What is social media marketing? How to build your influencers in social media. Like this post?

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

Convince & Convert

MARCH 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Content Marketing Matters To Me And Should To You Are You Growing Enough Voices Does Your Blog Have a Long Tail markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible (..)

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Convince & Convert

AUGUST 19, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Co-op SEO and the Future of Websites Does Your Blog Have a Long Tail 5 Step Process for Social Media Success [link] Stacie H Connerty The 3 Amigos: Email, Blogging, Social Sharing: For a while now, there’s been (..)

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Bluetext

MARCH 10, 2021

There exists a long-tail opportunity to build and sustain momentum for weeks and months if you utilize a full repertoire of PR capabilities including yes, a press release but also thought leadership byline articles, targeted media pitching, customer case studies, social media content and visuals as well as internal communications. .

PR 26

PR Acquisitions Advertising Agencies Paid Search Agency 26

Convince & Convert

SEPTEMBER 21, 2010

It’s about long term strengthening of true relationships with – wait for it – PEOPLE. It’s about long term strengthening of true relationships with – wait for it – PEOPLE. It’s about long term strengthening of true relationships with – wait for it – PEOPLE.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149