Remove long-tail proposal
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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” The long tail of blogger outreach.

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SEO Tips for Manufacturers and Industrial Companies

SmartBug Media

Create content for your buyer personas : A manufacturer may have several personas, such as a technical expert, a procurement manager who owns the Request for Proposal (RFP) process, or a small business owner whose company adds value to your product before reselling. But SEO strategy is more like running a marathon than a sprint.

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The role of modern marketing in carbon reduction

Martech

What’s more, as the SEC proposes rules to standardize and enhance climate-related disclosures to investors, the urgency to achieve your CEO’s vision only increases. While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Once an organization approves the proposed change, the buyer will commit to finding a solution. If you’re a new business or in a highly competitive industry, focus on targeting long-tail keywords. But this is the usual process a lead will follow to make a purchase. They’re easier to rank for than shorter keywords.

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Demonstrating the value of social to your CFO

Sprout Social

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. As long as the trust is built, we can be up front that we don’t know but it’s a bet we stand behind. You won’t have all the answers.

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When Does News Become Old News? How Traffic Source, Topic, and More Impact the Lifespan of an Article

RebelMouse

In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending on what the story’s about or the time of day that it’s published? Request a proposal to take your website to the next level with RebelMouse.

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The paradox of simultaneous martech consolidation and expansion, illustrated

chiefmartech

I then followed up with a post — intentionally a little provocative — proposing that the myth of martech consolidation is dead. Consolidation is what gives us the head of that tail. We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors.